Just because GM has released photos of the US-spec Cruze ahead of its LA Auto Show debut, doesn’t mean they couldn’t pull an Alfa and change that ridiculous name. After all, Cruze will mark the eightieth name used by GM on a mid-sized or smaller car since 1968, according to our in-house historian. And it’s hardly the kind of name you want to build on, or make part of your company’s heritage. But then, given GM’s small-car history, what is?
Alfa Romeo was founded in Milan some 99 years ago, but as a division of Fiat, it’s pulling up its roots to relocate its remaining 232 Milan-based employees (out of 20,000 employed there twenty years ago) to the mothership’s hometown of Turin. CEO Sergio Marchionne explained that the move is strictly business, saving the company costs by consolidating operations, but the move has one minor rub: Alfa had planned to revive the “Milano” nomenclature for its 147 successor. Obviously this proud reference to a local heritage that no longer exists caused a few problems with employees, prompting Fiat to hastily announce a last-minute name change. Rather than Milano, the name Giulietta will be used for the new hatchback. But the last minute irony-avoidance maneuver pushed back the launch of the new Alfa, which was supposed to debut with official images today. As Automotive News [sub] reports, “the decision left some monthly magazines scrambling as they had already received pictures of the car, which was badged the Milano.” Whoops! Time to re-order those decklid badges… unless the decision to go with Giulietta was inspired by the discovery of boxes of unused badging. Fiat made another such last-minute name change in 2003, when the ill-advised name “Gingo” was dropped in favor of “Panda” because its was deemed too similar to Renault’s Twingo.
Hidden deep down in a story written by the Houston Chronicle about Rice Business School students visiting Warren Buffett, there is a startling prediction by the Oracle of Omaha.
Jan Goetgeluk, president of the business school’s Finance Club, asked what Buffett thought of the peak oil theory.
Reports the Houston Chronicle, to the dismay of the many oilmen amongst its readers: “Buffett told him that in 20 years, he believes all the cars on the road will be electric. He’s already invested in a Chinese company working on the technology to make it happen.”
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Pundits keep repeating that the biggest obstacle to Chinese companies buying Western brands is the culture gap. Adept at building monstrous bridges, the Chinese are tackling the culture thing. They even switched from Chinglish to Americanisms. Asked by reporters whether BAIC would consider approaching Saab alone, BAIC CEO Wang Dazong said: “I would just say, ‘stay tuned a little bit’.”
And who says Americans just plan for the next quarter, while Chinese plan for eternities? Wang Dazong sounds like GM is inhabited by slowpokes. Or by folks who had too much weed:
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When cars and politics collide, the results are rarely pretty. No wonder the political discussions here at TTAC so often rate amongst our most heated and community standards-challenging. Modern cars are machines of great power, facilitating a great deal of freedom but also carrying undeniable consequences, and their position in modern society demands a constant re-evaluation of their terms of use. Some of TTAC’s gripes on car-related policy may lead some to believe that we harbor ulterior political motivations for our coverage, but the truth of the matter is that our principles are simple and directly car-related. If our political coverage sometimes seems petty, it’s because American motorists have relatively little to complain about. In Russia, however, motorists find themselves under assault by import bans, draconian tax increases and corrupt traffic police. And as the New York Times documents, it takes a lot to push motorists into political awareness, but once pushed their eloquent defense of their automotive rights is nothing short of inspirational.
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TTAC did not file a full Chrysler Zombie Watch from the launch of Chrysler’s five year business and product plan, but two major points dominated our coverage. The first was this graph that shows 2009 as a trough year for Chrysler sales, with 2010 heralding a major and sustained turnaround in Chrysler’s fortunes beginning next year. Underlying this rosy projection is the second main point of Chrysler’s turnaround, a product/branding strategy that we summarized as “refresh and market like hell.” But refreshes take time, which is something that Chrysler simply doesn’t have. While the automotive world waits for the crucial Fiat-fettled refreshed Chryslers (due to begin arriving at the end of 2010), the “market like hell” portion of the plan is hitting America’s airwaves first, in the form of new ads aimed at reviving “consideration” of Chrysler’s damaged brands. But now that we’ve seen the opening salvos in this $1.4b war on consumer apathy, it’s becoming clear that Chrysler’s journey (no pun intended) of a thousand miles is beginning with a stumble.
China’s Greatwall is apparently hell-bent on selling their Coolbear MPV in Europe next year. China Car Times reports that Greatwall has received the ECE Whole Vehicle Type Approval (WVTA,) awarded by the UK Vehicle Certification Agency (VCA.) The WVTA testing covers 48 different tests; 13 on active safety, 13 on passive safety and 8 on emissions and environmental protection. Passing the test makes the Coolbear legal to sell all over Europe and in any and all countries that accept the ECE regimen.
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Lithium is known as a reliable treatment of depression. A double dose of lithium with a touch of cobalt is now prescribed by Nissan to cure range anxiety and other assorted phobias afflicting owners of plugins. The Nikkei [sub] writes that Nissan “has nearly completed development of a lithium ion battery that can power an electric vehicle for 300km on a single charge, about double the capacity currently possible.”
Nissan hopes to sell cars powered by the Energizer-bunny of all plugins by 2015.
Otaku (nerd) alert:
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I know Ed isn’t a big fan of goofy pictures like this, but he’s up on Mt. Hood skiing in fresh powder and I’m here feeding the hungry monster. This photo just speaks to me very deeply; directly to my subconscious, actually. So I’ll try to do it justice with some profound analysis: (Read More…)
Curbside Classic keeps generating spin-offs. The Outtakes were intended to be for the cars that didn’t make the cut for a full-on CC. But I (rightly) got grilled when I put the mile stone 1978 Mercury Marquis Brougham (the last of the Ford-Mercury land barges) into a CC Outtake. But I still have this problem of too many cars shot and not enough time. Ergo; a new category: CC Capsules. It’s for cars that generally qualify for CC status, but lack the compelling qualities to inspire a lengthy tome, and might be a bit on the younger side. Anyway I do this, I’m bound to disappoint somebody. So here’s our first CCC: a mightily well preserved 1988 (I think) Pontiac Safari wagon:
Ever since the first Panamera spy shots appeared, I had this nagging feeling that I’d seen this car before. Repeated memory bank searches came up empty, but I knew it was out there somewhere. Last night we went to see the very excellent film “An Education”, and there it was, coming around a curve on a London street circa 1961: (Read More…)
Last weekend we got to know what car you are. Not surprisingly, we have quite a range of personalities in the TTAC parking lot: everything from a MB (Grosser) 600 to a Toyota Echo 2 door. Now we get to know about the big love (or ex) in your life. That’s a bit trickier, especially since mine reads everything here religiously. I thought hard about the Nissan Pao, because its trim size and distinctive and quirky aesthetics certainly work. But the Pao is too underpowered, and strictly a city car. Fun to look at, but no go. So it’s a toss up between a Mini Cooper S and the Fiat 500 Abarth. I have to give the nod to the little Italian, even though Stephanie is more of an Anglophile, for two reasons: The Mini is too common, and the Abarth is an unknown. Stephanie and I fell in love on Thanksgiving weekend 32 years ago, and were married the following January 7th. Hows that for taking a flyer? Just like buying the first hot-rod Fiat 500 that arrives on these shores.
Before this year ends, Beijing will have 4 million cars on the roads. Not to worry, says a city official, there is room for more.
Beijing’s car population reached 3.96 million last week, writes the state news agency Xinhua. The city adds 2100 new cars per day. At that rate, the 4m mark will be reached in 19 days.
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South Korea’s Hyundai will spend some $800m to build a third Chinese plant, says the Nikkei [sub]. The plant will be located in Beijing along with its two existing facilities. It is targeted to come on-stream at the end of 2011, with an annual capacity of 300,000 units.
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The archives of TTAC contain some real gems. Since probably quite a few of you weren’t here three years ago or more, we’re going to mine them occasionally for our weekend reading pleasure. This piece originally ran on November 19, 2006.
Please note that the author is actually Steve Smohlenkamp. I am unable to reinsert his name due to technical difficulties (otherwise known as operator error). My apologies. PN
As a six-year-old growing up in the rich farmlands of northern Illinois, I spent my days playing in the creeks that meandered along and across Flansberg and Orangeville roads. One day, I was ambling home when a thunderous roar jolted me from my reverie. A black car came out of the curve behind me and sped past. The passenger waved. Convinced that I’d seen not one but two ghosts (restless souls at that), I ran home. (Read More…)
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