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Next up in our impromptu series of car ads featuring spurious comparisons: the Smart as Supercar. Not buying it? Hey, it’s still better than comparing your car to a pair of socks.
13 Comments on “Enzo Please!...”
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That’s a great ad.
Yes, reminds me of the Apple Macintosh ads of the late ’90s:
– Subdued
– Great lighting
– Show other market entrants in a series
– Voice from Above
– Short punchline
As I saw the ad, I guessed the punchline was going to be… “are rear wheel drive”?
Right now, if I understand correctly, the only passenger cars available in the US market with rear wheel drive are Ferraris, Lotus, Porsches and their ilk… and smarts.
It is a clever ad, but no I’m not buying ‘it.’
Simple and effective.
I’m still appalled at how lousy the mileage is for its size. No advertising will get me past that.
That’s because they could not bring the CDI (Diesel) engine to the USA. The euro-spec Smart gets 70 MPG.
Yeah, I bet that thing can leave bicycles and segways in the dust
It’s better than the socks ad. I still don’t get it. Are you telling me to choose between a cheap, reliable pair of socks that will serve me for years or a Dodge minivan, V8 sedan, or choppy-looking minivan that will eat me alive in gas costs and maintenance?
RWD? What about the Crown Vic?
I love my little MkI 2004 Brabus ForTwo, and aside from the nice music, I think this is just another of those dumb commercials which seemed to start with the Infinity pebbles and water commercials all those years ago (at least here you get to see the car)…
And btw, the point of the commercial may not be what do these cars have in common, it may be that they have almost nothing incommon … the Smart is more or less, the anthesis of the other cars that were shown.
I think the point went right over your head.
The car is “super” because its unique…. nothing more.
I went to the Ford “consumer autos” website and the Crown Vic is nowhere to be seen. Are you sure is still available for sale?
Lovely ad. Wonderfully subdued humor.
I see them up on 128, the loop around Boston, zippin’ along at 75 mph. Also, see ’em as signboards in town. Not everybody is sensible in their choices. Smart-tees are whimsical. Better than dead serious, eh what?