This strangely blurry picture of a Lancia Delta rebadged as a Chrysler has shown up at Vince Burlapp’s blog, possibly giving a clue as to the identity of the rumored NAIAS Lancia-as-Chrysler showcar. Er, except that it’s clearly a photoshop of a Wikimedia image shown after the jump. Oops!
As obvious as the photochop is once you compare it to the original image, it does show how easy it would be to rebadge a number of these rebadged Fiats to spice up Chrysler’s product lineup. Except for the strong “American Luxury” identity shown in Olivier Francoise’ brand video, of course. If Chrysler’s branding guru is so convinced that Americanness has to be a major factor in the brand’s image, the product guys are going to have to do more than just rebadge a European hatchback. Except that Lancia’s only non-hatchback model is a minivan, the one product style Chrysler doesn’t need to have replaced. Meanwhile, the Chrysler brand has yet to show a single advertisement touting its alleged rebirth, other than, well, a Lancia rebadge. This is not looking good.
Just what Chrysler needs – good old Italian reliability.
Yup, that’ll solve the Chrysler quality problem.
Actually, that doesn’t look half bad. The Chrysler grille actually looks better than the Lancia Edsel lemon sucking grille.
If marked as a luxury CUV (instead of a hatchback), it could definitely appeal to metrosexuals and soccer Moms, like the SRX.
Hey TTAC . . . .
Something about your website is messing up Safari and Chrome (webkit browsers)get nearly paralyzed by some sort of script. This does not happen with Fire Fox or Camino (gecko browsers). This happens on all three Mac I have access to. Does not happen at work with IE6 thanks
Additionally, the password verification in the “contact us” does not work on any browser either, thus this entry in the comments section . . . . HELP!
thanks
A couple of times today I’ve gotten a message something like “A script is causing Safari to run slowly.” If I push the button to kill the script the browser hangs, and the only cure is to force quit Safari and restart it, and re-log in. The round trip takes five or six minutes.
Since this is devolving into a tech support session, I’ve noticed that since the last “upgrade”, when I initially visit the site each time the front page loads twice, both times with a script error. I’m using IE7 on this machine, but it happens on other machines with various versions of Internet Exploder.
After praising Ford for making decent looking American cars, anong comes this…… I thought SsangYong had the monopoly on fugly, check out the Stavic. In fact SsangYong could be looking at some compensation for ripping off their design cues!
This does not happen with Fire Fox or Camino
Yes, it does with Firefox. I thought my POS Dell was misbehaving; I’m glad it’s quite not yet time to take it for a walk to the woods.
Any solutions out there?
Chrisakes…
Actually looks good.
Almost reminds me of a redone Pacificia..
Almost looks good..
I think I need some Asprin.