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Toyota sales were up 32%, using raw (not DSR) numbers in December. For the year, sales were down 20%, typical for most market-performing brands. Toyota Division recorded year-end sales of 1,554,174 vehicles, down 20.6 percent from the prior year. Lexus reported sales of 215,975 units in 2009, down 17 percent from 2008. Scion Division reported sales of 57,961 units for the year (which is about a third of what they were selling a few years back). here’s all the details and full numbers from Toyota:
Toyota Division
Toyota Division reported December sales of 159,295 units, up 24.7 percent over December 2008. Toyota Division passenger cars recorded December sales of 98,122 units, up 34.6 percent over the year-ago month, with year-end sales of 996,431 units, down 17.4 percent from last year. For the year, passenger car sales were led by Camry and Camry Hybrid, which posted combined annual sales of 356,824 units. Corolla recorded 2009 sales of 296,874 units. The Prius mid-size gas-electric hybrid posted year-end sales of 139,682 units. Venza reported sales of 54,410 units for the year.
Toyota Division reported December sales of 159,295 units, up 24.7 percent over December 2008. Toyota Division passenger cars recorded December sales of 98,122 units, up 34.6 percent over the year-ago month, with year-end sales of 996,431 units, down 17.4 percent from last year. For the year, passenger car sales were led by Camry and Camry Hybrid, which posted combined annual sales of 356,824 units. Corolla recorded 2009 sales of 296,874 units. The Prius mid-size gas-electric hybrid posted year-end sales of 139,682 units. Venza reported sales of 54,410 units for the year.
Toyota Division light trucks reported December sales of 61,173 units, up 11.7 percent over December 2008, with year-end sales of 557,743 units, down 25.7 percent from 2008. For the year, light truck sales were led by the RAV4 compact SUV with year-end sales of 149,088 units, up 8.8 percent over the same period last year. Highlander and Highlander Hybrid posted combined annual sales of 83,118 units. The Tundra full-size pickup recorded year-end sales of 79,385 units. The Tacoma mid-size pickup reported sales of 111,824 units for 2009. Sienna recorded year-end sales of 84,064 units.
Scion reported December sales of 3,771 units, with year-end sales totaling 57,961 units. The Scion xB urban utility vehicle recorded year-end sales of 25,461 units. The tC sports coupe reported annual sales of 17,998 units. The xD posted sales of 14,499 units for the year.
Lexus Division
Lexus reported December sales of 28,565 units, up 13.5 percent over the year-ago month. Lexus passenger cars reported December sales of 15,862 units, up 27.6 percent over December 2008, with year-end sales of 112,745 units, down 25.6 percent from 2008. For the year, Lexus passenger car sales were led by the ES entry luxury sedan with year-end sales of 48,485 units. The IS entry luxury sport sedan recorded combined annual sales of 38,077 units. The HS entry luxury hybrid sedan recorded sales of 6,699 units for the year.
Lexus reported December sales of 28,565 units, up 13.5 percent over the year-ago month. Lexus passenger cars reported December sales of 15,862 units, up 27.6 percent over December 2008, with year-end sales of 112,745 units, down 25.6 percent from 2008. For the year, Lexus passenger car sales were led by the ES entry luxury sedan with year-end sales of 48,485 units. The IS entry luxury sport sedan recorded combined annual sales of 38,077 units. The HS entry luxury hybrid sedan recorded sales of 6,699 units for the year.
Lexus Division light trucks reported December sales of 12,703 units, down 0.2 percent from the year-ago month, and year-end sales of 103,230 units, down 4.9 percent from last year. Lexus sales were led by the RX luxury utility vehicle in 2009, which posted combined year-end sales of 93,379 units, up 10.9 percent over the prior year. The RX 450h hybrid luxury utility vehicle reported sales of 14,464 units for the year.
TMS Hybrids
In December, TMS posted sales of 17,964 hybrid vehicles, up 36.7 percent over December 2008. TMS calendar-year-to-date hybrid sales totaled 195,545 units. Toyota Division posted December sales of 14,317 hybrids and year-end sales of 173,655 units. Lexus Division posted sales of 3,647 hybrids for the month and 21,890 units for the year.
In December, TMS posted sales of 17,964 hybrid vehicles, up 36.7 percent over December 2008. TMS calendar-year-to-date hybrid sales totaled 195,545 units. Toyota Division posted December sales of 14,317 hybrids and year-end sales of 173,655 units. Lexus Division posted sales of 3,647 hybrids for the month and 21,890 units for the year.
There were 28 selling days in December 2009, compared to 26 selling days in December 2008. There were 308 selling days in 2009 and 2008.
*Unless otherwise noted, all percent change figures are reported on a daily selling rate basis.
TOYOTA RETAIL SALES
(INCLUDES FLEET & HAWAII)
December, 2009
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE --
DSR % DSR %
2009 2008 CHG 2009 2008 CHG
---- ---- ----- ---- ---- -----
YARIS 5,017 4,417 5.5 63,743 102,328 -37.7
COROLLA 34,220 22,129 43.6 296,874 351,007 -15.4
CAMRY 34,946 25,275 28.4 356,824 436,617 -18.3
VENZA 5,819 1,474 266.6 54,410 1,474 3591.3
AVALON 2,574 2,436 -1.9 26,935 42,790 -37.1
PRIUS 11,775 7,859 39.1 139,682 158,884 -12.1
SCION xA 0 0 N/A 3 39 -92.3
SCION xB 1,756 1,794 -9.1 25,461 45,220 -43.7
SCION tC 1,047 1,348 -27.9 17,998 40,980 -56.1
SCION xD 968 985 -8.7 14,499 27,665 -47.6
TOTAL TOYOTA DIV.
PASS. CAR 98,122 67,717 34.6 996,431 1,207,006 -17.4
----------------- ------ ------ ---- ------- --------- -----
ES 6,531 5,236 15.8 48,485 64,135 -24.4
HS 1,980 0 N/A 6,699 0 N/A
LS 2,085 1,451 33.4 11,334 20,255 -44.0
SC 50 116 -60.0 720 1,986 -63.7
GS 1,063 1,200 -17.7 7,430 15,759 -52.9
IS 4,153 3,539 9.0 38,077 49,432 -23.0
TOTAL LEXUS PASS.
CAR 15,862 11,542 27.6 112,745 151,567 -25.6
----------------- ------ ------ ---- ------- ------- -----
TOTAL TOYOTA PASS.
CAR 113,984 79,259 33.5 1,109,176 1,358,573 -18.4
------------------ ------- ------ ---- --------- --------- -----
SIENNA 8,555 6,901 15.1 84,064 115,944 -27.5
RAV4 16,742 8,795 76.8 149,088 137,020 8.8
FJ CRUISER 1,603 3,168 -53.0 11,941 28,668 -58.3
4RUNNER 4,514 3,707 13.1 19,675 47,878 -58.9
HIGHLANDER 9,442 7,791 12.5 83,118 104,661 -20.6
LAND CRUISER 190 227 -22.3 2,261 3,801 -40.5
SEQUOIA 1,760 2,399 -31.9 16,387 30,693 -46.6
TOTAL SUV 34,251 26,087 21.9 282,470 352,721 -19.9
--------- ------ ------ ---- ------- ------- -----
4X2 TACOMA 4,525 4,287 -2.0 54,939 79,773 -31.1
4X4 TACOMA 4,972 4,404 4.8 56,885 64,882 -12.3
TOTAL TACOMA 9,497 8,691 1.5 111,824 144,655 -22.7
TUNDRA 8,870 9,191 -10.4 79,385 137,249 -42.2
TOTAL PICKUP 18,367 17,882 -4.6 191,209 281,904 -32.2
TOTAL TOYOTA DIV.
LT TRUCK 61,173 50,870 11.7 557,743 750,569 -25.7
----------------- ------ ------ ---- ------- ------- -----
LX 386 508 -29.4 3,616 7,915 -54.3
GX 502 1,380 -66.2 6,235 16,424 -62.0
RX 11,815 9,932 10.5 93,379 84,181 10.9
TOTAL LEXUS LIGHT
TRUCK 12,703 11,820 -0.2 103,230 108,520 -4.9
----------------- ------ ------ ---- ------- ------- ----
TOTAL TOYOTA LIGHT
TRUCK 73,876 62,690 9.4 660,973 859,089 -23.1
------------------ ------ ------ --- ------- ------- -----
TOTAL TOYOTA DIV. 159,295 118,587 24.7 1,554,174 1,957,575 -20.6
TOTAL LEXUS 28,565 23,362 13.5 215,975 260,087 -17.0
----------- ------ ------ ---- ------- ------- -----
TOTAL TOYOTA 187,860 141,949 22.9 1,770,149 2,217,662 -20.2
MEMO:
DOM. COROLLA 33,659 17,192 81.8 265,440 252,877 5.0
DOM. CAMRY 34,687 24,790 29.9 346,957 428,841 -19.1
DOM. RAV4 5,746 210 2440.7 46,360 247 18669.2
DOM. HIGHLANDER 6,006 0 N/A 10,948 0 N/A
DOM. PICKUP 18,367 17,882 -4.6 191,209 281,902 -32.2
DOM. RX 9,174 8,221 3.6 63,593 63,610 0.0
6 Comments on “Toyota In The Pink: Sales Up 32% In December...”
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I sooooooooooooooooo want to borrow that sucker and park it next to the guy in my town that drives a beige FJ with a deep fording scoop he’ll never use, winch (ditto), and plastered with Irish Republican Army stickers.
Guess Toyta isn’t the “next GM” maybe?
Wasn’t it Samuel Clemens that said “Rumors of my death are greatly overstated”?
Ditto Toyota.
Bunter
They shouldn’t be the next GM, but they sure made bad choices (and wasted money) WRT to Scion and Tundra.
The Tundra is not a waste of time in the strategic sense. Pickup trucks are a valuable niche in North America, and it’s worth Toyota’s time to accept short-term losses in order to realize long-term gains. The current Tundra is a competitive truck that got Toyota a lot of new buyers, and it stands to get them more, especially given that Chrysler and GM badly gutted their R&D departments since (during?) the last Ram and GMT releases.
This Tundra was, give or take, about as good as the GMT900s. The next one? It’ll be interesting to see.
Scion, though, was a lost opportunity, though for somewhat different reasons than, say, Saturn or Saab were.
The way I see it, Toyota voluntarily rolled back production for 2009. Between that and no one wanting gas guzzlers last year makes the numbers right about even with 2008, if the supply was available. Toyota’s planning themselves ate the weenie on this one. I will forgive them since they were not aware of the C4C program in time.
Incredible for this group. Five comments and not one yet about the girl?!