By on February 2, 2010


Chrysler sales in January of 2009 were “Medusa class” ugly [down nearly 55 percent] in the always-apt words of one Robert Farago, which makes the Pentastar’s January 2010 sales [PDF release here] whatever 8 percent uglier than Medusa class is. The Chrysler brand was down 2 percent, with only the Sebring (+85%, 3,593) and Town & Country (+6%, 4,531) in the black. Jeep fell 8 percent despite growth in Compass (+52%, 1,244) and Grand Cherokee (+6%, 3,311) sales. Dodge was up one percent on strong growth from Avenger (+44%, 3,134), Journey (+55%, 4,790) and Caravan (+34%, 4,298), and the Ram brand fell 25 percent, with Ram pickup volume dropping below 10k units. Fugly? Heinous? Tragic? Pick the adjective you’re most comfortable with.

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38 Comments on “Chrysler Sales Fall 8 Percent In January...”


  • avatar
    Facebook User

    Jesus Christ, let this company die already.

  • avatar
    tparkit

    The adjective I’m most comfortable with is “fantastic”! Each sales decline moves us closer to the day when Chrysler closes down and the American taxpayers gather to weld the doors shut. Nothing will restore my frayed faith in the populace quicker than a united refusal to buy products from Government Motors.

    • 0 avatar
      Roundel

      Ah… another idealist that would rather see the taxpayer money pissed away on pure principle than actually repaid.
      Bravo…. this argument might have worked…. in may of last year.
      Get a clue.

    • 0 avatar
      Robert Schwartz

      It has already been pissed away, and it will never be “paid back”, so we might as well have fun at the funeral.

    • 0 avatar
      tparkit

      Roundel, you’ve amazed me. I never thought I’d read another comment claiming taxpayers will ever see a thin dime of the money flushed down the Government Motors/UAW rathole. Last year, that fraud was being slung all over the place. Now, it has as much credibility as Washington’s unemployment stats. Where do you work?

    • 0 avatar
      Roundel

      To think we won’t get anything back is being crass for the sake of it.
      Lets also ignore the fact as car people we should get a little excited if new product is actually worthwile.
      But I guess this site should be more aptly named thetruthaboutaccountants.
      We certainly don’t need anymore of these idiotic old hat comments, or this site is going to look like thetruthaboutteapartymembers.

    • 0 avatar
      KGrGunMan

      Maybe, if we’re lucky we can get %12.9 of our money back like with GM.

      that sure would be swell.

      or even better we could learn a lesson and never throw good money at companys the market has decided to kill due to overcapacity…never mind, pipe dream.

      P.S. Roundel could i barrow $20,000 to buy a new car? i’ll gladdly pay you $2580 in six months and we can be square, right?

  • avatar
    twotone

    Chrysler could not even pick up the ball Toyota fumbled — sad.

    Twotone

    • 0 avatar
      pgcooldad

      Honda could not even pick up the ball Toyota fumbled – sad.

      Their sales slid 5%. They announced another major recall (ot the 24k Chrysler recalled but 650,000). You can’t fit a sheet of plywood in the bed of their truck. The designs they come out with now-a-days are abysmal and overweight.

      Geez, let this company die already. Chrysler at least has a lot of exciting products coming out starting the end of the year.

  • avatar
    gslippy

    It’s just a flesh wound!

  • avatar
    educatordan

    Sigh, no cheesecake today? Only a guy who looks like he ate a cheesecake (Wozniak).

  • avatar
    th009

    1683 Challengers surely will never pay off the tooling on this car. Is this even enough to keep the doors open on the factory?

    • 0 avatar
      Garrick Jannene

      The Challenger, Charger, and 300 are all made side-by-side with the same tooling at Brampton.

    • 0 avatar
      th009

      The chassis tooling may be mostly the same, but somehow I suspect the sheet metal, exterior trim and interior is different (though admittedly of the same low-grade plastic).

    • 0 avatar

      The Challenger has very little unique tooling dedicated to it. It’s a variant of high volume cars made en masse by Chrysler already so it’s business case is pretty solid.

      It cost GM much more to come up with the new Camaro and Chrysler more to produce the Viper which has nearly everything bespoke to it.

      Chrysler only produces about 1500 Challengers a month too. As far as halo cars go the money dedicated to this one was peanuts and it gave the Mopar faithful what they wanted. I can’t bash Chrysler for that.

      It’s also one of the few products aside from the Wrangler and Ram that they do right. The upcoming Grand Cherokee looks very promising too.

  • avatar
    Moparman426W

    The biggest problem with the challenger is that most of the dealers are still placing big markups on them. The dealers will kill the cars off if nothing else does.

  • avatar
    NoChryslers

    Yeah……….and? Their sales have been in the toilet for a couple of years now. Maybe because save for the 300 and the minivan, the rest of their cars are for shit?

  • avatar
    Moparman426W

    it’s true that most of their small and midsize cars are crap, but most of the blame for that goes to mercedes. I’m old school, so I’m not into those types of cars anyway. Name one car by for or gm that’s in the same league as the 300C or charger SRT8. They don’t have a fullsized V8 rwd car with 425hp, unless you pay big bucks for a caddy.
    The reason they brought out the short lived G8 was because of the Chrysler LX cars. Sure the LX cars are mercedes based, but the G8 and camaro are reskinned holdens.

    • 0 avatar
      th009

      @Moparman426W: [i]”(…) in the same league as the 300C or charger SRT8″[/i]

      Indeed no other car is in the same league as the Charger, as Chrysler has cornered the market in plastic materials rejected by the Chinese domestic brands.

  • avatar
    windswords

    Chrysler back to #2 in Canada
    February 2nd, 2010
    by DaveAdmin

    Chrysler Canada’s retail sales climbed 20% in January 2009 compared with January 2008, with total sales of 11,940 units pushing Chrysler back to be Canada’s #2 automaker. Canada’s best selling crossover, the Dodge Journey, surged 71% over last January and double the retail sales. Ram sales grew 75% year over year.

    Combined sales of the company’s minivans (Dodge Grand Caravan and Chrysler Town & Country) captured an all-time high 82% share. The Dodge Grand Caravan, the J.D. Power Most Dependable Van, dominated the segment with total sales of 3,174 units.

    Chrysler January sales down 8 percent
    February 2nd, 2010
    by Bill Cawthon

    Chrysler Group LLC today announced January U.S. sales data continues to show improvement, following two quarters of increasing share. The popular Dodge Journey, which in 2010 delivers more excitement, functionality and value, posted year-over-year gains for the third consecutive month. In addition, the Jeep® brand saw half of its line-up improve sales year-over-year, reinforcing the Jeep brand’s heritage as the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys.

    “The company continues to make positive strides each month and that trend continued in January,” said Fred Diaz, President and Chief Executive Officer–Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. “With refreshed products and all-new models hitting the marketplace this year, Chrysler Group employees and dealers are excited to share with consumers all the good things happening in 2010.”

    Chrysler Group reported total U.S. sales for January of 57,143 units. U.S. sales decreased 8 percent compared with the same period last year (62,157 units). Inventory (172,803 units) is down 52 percent compared with January 2009 (359,980 units), representing a 73-day supply. Overall industry figures for January are projected to come in at an estimated 10.9 million SAAR.

    http://www.allpar.com/news/index.php

  • avatar
    windswords

    So… since sales are down 8% from a year ago after months of double digit declines I have to say this is good news. The bleeding is slowing down. Maybe it will stop and turn around. With the new Grand Cherokee and 300 and Charger who knows?

    You know, it’s like the unemployment numbers. The jobless claims are going down each month. So the economy is still losing jobs but not as bad as it was. They say it’s proof that the Presidents policies are working. Hey, if it’s good enough for Obama, it’s good enough for Chrysler!

  • avatar
    lutonmoore

    Let Chrysler die. I get rid of this useless Dodge truck, I’ll never buy their crap again.

    • 0 avatar
      windswords

      Ooohh, let’s have a battle of the anecdotes. I have a Dodge truck. It has 90,000 miles on it and has been the most trouble free new car I have ever owned. We’ve had less problems with it than the RAV4 we traded in for it. I say let Toyota die.

      If everyone could send a car company to the execution squad for a bad car they own or once owned, there would be no more car makers left. Maybe the government would pick up the slack. Then you would have real government motors and it would be much worse than the most awful cars that GM and Chrysler make.

  • avatar
    Moparman426W

    I happen to live in the rust belt, and I can say this much. the frames have never rotted out from under any of my dodge trucks, and the tailgates have never collapsed under the weight of a riding mower.

  • avatar
    Moparman426W

    I don’t live in canada, pig, but yeah, canadians have a good reason for liking dodge trucks, since they also salt their roads.

  • avatar
    dan

    Chrysler sales are falling hard. Look at these numbers

    January 2008 137,392 units
    January 2009 62,157 units
    January 2010 57,143 units

    That means chrysler had a horrible 2009 sales of 62,157 when the financial world was ending and chrysler had an even WORSE january 2010 sales of 57,143. Chrysler is going down and fast. Chrysler employees here can put their head in the sand all they want but sales are falling hard and will continue to fall. To think chrysler went BANKRUPT with better sales.

  • avatar

    I am not surprised Sebrings sales are up. The converible is actually a decent looking car. I think now I would buy a Sebring over one of Toyota’s death mobiles.

    In the 70’s Ford said let them burn, and now Toyota is saying let them fly!!!

    Weeeeeeee, watch out for the phone poll.

  • avatar
    seanx37

    “Chrysler sales are falling hard. Look at these numbers

    January 2008 137,392 units
    January 2009 62,157 units
    January 2010 57,143 units”

    Dont forget
    January 2007 20020 units

  • avatar
    baldheadeddork

    Is this really surprising? Chrysler had that Medusa January a year ago because the economy was cratering and their product line was a Chernobyl-esque disaster. A year later the economy is recovering, but they’re still selling the same gawdawful cars.

  • avatar

    They’ve had their problems at Chrysler but so far they haven’t turned their customers into pork chops on a (Pinto,Crown Victoria or mid-70s Chevy pickup) barbeque or launched a family into an intersection at 120 uncontrolled stuck gas pedal miles per hour.

    Maybe Consumer Report should add a scale that measures fatalities per model.

  • avatar
    Autojunkie

    @ Dan

    Count me in as one of the people that helped boost the sales of the Sebring by 85%. It’s becasue of your “ban Chrysler” crap that I decided to check out the Sebring.

    I was suprised at how well it rides, drives, and is put together. Some of the interior plastics may not be the best, but I got the car so cheap that buying something else, becasue of “better plastic”, was just not logical.

    The 3.5L is still a pretty good and peppy V6 for an out-going powertrain. The 6-speed auto feels good and, I’m sure, is part of the reason for my great gas mileage. I opted for the full leather (grey) interior, beautiful black paint, and chrome wheels. The car is sharp and does just great hauling my family around.

    Apparently, I’m not the only one that feels that way about the Sebring. Looks like your “Chrysler Ban” is working just fine, for you…

  • avatar

    I remember USATODAY gave the Sebring a rave. This same critic said the Malibu was a mild disappointment.

    Well, here is the link of the infamous positive Sebring review.
    http://www.usatoday.com/money/autos/reviews/healey/2006-11-30-sebring_x.htm

  • avatar
    highrpm

    It does seem like Chyrysler can’t possibly make it another year or two at this point. Their sales rate is like 650k units for the whole year now? Very low. Remember the good ole days in 2004, when Ford was selling nearly 1 million F150 trucks per year?

    @Roundel, keep in mind that GM and Chrysler took a lot of bailout money and are only on the hook to pay back a small portion of it. GM and GMAC took more than $60B, but are on the hook for $5B – the majority of the bailout funds got wiped away under Bad GM in the bankruptcy. So as taxpayers, we are not getting our money back.

    @Autojunkie, yes the Sebring sales are up, but you’re still talking 3,600 units for the month. This is a mainstream car for Chrysler and should be selling 30,000 units per month if it’s competing against the Accord…

    • 0 avatar
      Autojunkie

      “yes the Sebring sales are up, but you’re still talking 3,600 units for the month. This is a mainstream car for Chrysler and should be selling 30,000 units per month if it’s competing against the Accord…”

      You are absolutely right and I have no disagreement with that statement. But my point was that I purchased the Sebring at a fraction of the price of an Accord. And, apparently, I’m not the only one that purchased a Sebring recently.

      They absolutely have a long way to go still, but they shouldn’t be considered down for the count. Look where Hyundai is today after building POS cars for years (the Scoupe comes to mind). Or even VW from 15 years ago. Chrysler sales a absolutely be in the shitter for the next couple of years, but that’s already calculated into the business model. If Chrysler is in this same mess six or seven years from now (with all new models in full swing by then), and the overall economy is healthy (nolonger being raped by big banks), then I would just as well see Chrysler go away too.

  • avatar
    Seth L

    The Allpar analysis pointed out that a chunk of these sales were likely to fleets.

    The Chryco corner of our local auto show was dismal, very few people looking.

    Could have just been the time I was there though.

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