One of the biggest conundrums facing the folks tasked with marketing the forthcoming first generation of mainstream electric cars is branding. On the one hand, firms want their mainstream brands associated with the green halo of having an electric car in its portfolio. On the other hand, electric cars aren’t cheap. From a pure pricing perspective, it makes more sense to brand expensive EVs as luxury products. GM struggled with this problem when it developed its Converj version of the Volt, ultimately deciding that the common-sense arguments for branding the $40k Volt as a Cadillac weren’t as important as boosting Chevy’s profile with an EV offering. Nissan, meanwhile, has decided that it has room for both a Nissan-branded Leaf EV and an Infiniti-branded luxury version.
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Debates over the relative values of front-, rear- and all-wheel-drive have raged for as long as automotive enthusiasm has existed, and after decades of argument, the only thing that anyone seems to agree on is that the the drive wheels matter. But do they? According to Automotive News Europe [sub]’s Luca Ciferri,

More proof that customers don’t care about the difference between rwd and fwd came last week when BMW revealed that 80 percent of its 1-series owners believe the car is fwd

Ciferri wrote this in the “blog” section of the Automotive News [sub] website, and didn’t link to any sources to back his claim up. Meanwhile, a search of German news sources has failed to pull up stories that link to a source other than Ciferri’s blog post. Though Ciferri is a respected auto journalist, and we hesitate to accuse him of making this stuff up, there’s a definite chance that this study isn’t all that it seems. After all, Ciferri cites BMW’s research at a time when the Bavarians are developing the first ever FWD car to carry the famed BMW roundel. Though we don’t doubt that many BMW 1-series buyers might not know which wheels drive their cars, the 80 percent number seems suspiciously high. Furthermore, Ciferri doesn’t indicate whether that statistic reflects global customers, European buyers, or the American market. Combined with BMW’s obvious incentives to de-stigmatize front wheel drive, these problems leave us little choice but to take Ciferri’s statistics with a hefty grain of salt.

A week ago, we ran a story about China’s BYD scaling back – way back – plans to mass produce their E6 pure plug-in. We reported that all they’ll make will be 100 E6 electric cars to be used as taxis in the city of Shenzhen, where BYD is based. Further development of the vehicles will depend on how that test fleet will be doing. At the time, it was only a rumor. Now, the rumor has been confirmed by the BYD man himself, Chairman Wang Chuanfu. (Read More…)

How can it be that Subaru is simultaneously so easy to love and so easy to hate? Under the sheetmetal, the company sells some of the most capable and characterful automotive technology in a market that’s otherwise flooded with bland homogeneity. But then there’s the damn sheetmetal. Subaru has “upgraded” the 2011 WRX with the swollen, anabolic looks of the STI, which might look decent in hatch form, but as a sedan (and like all Impreza sedans since the first generation) it’s just plain unfortunate. If only Subaru had snagged Peter Schreyer before Kia did… [via Autoblog]

A brief study published in this month’s Journal of Trauma examined whether red light cameras installed at a Jefferson Parish, Louisiana intersection caused a reduction in the number of traffic collisions. A team of medical doctors from Tulane University examined accident statistics for ten months before and ten months after the activation of cameras on October 24, 2007. The team found no statistically significant reduction in the number of accidents.

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Germany’s Economy Minister Rainer Brüderle poured cold water on hopes for a quick decision on state aid for GM’s ailing Opel. GM expects $2.5b in state aid to come from European countries, most of it from Germany. But Germany, represented by Reiner Brüderle, is dragging its heels. (Read More…)

China’s vice-president Xi Jinping (above) is packing his bags for a state visit to Sweden, where he and his entourage will arrive this Saturday. He doesn’t go there to watch pretty blondes. (He doesn’t fancy blondes, see picture below.) Xi Jinping wants to come back to Beijing with a Swedish souvenir: A signed contract between Ford and Geely that will seal the sale of Volvo. (Read More…)

Despite having their hands full with recalls, class action suits, Prius hoaxers and gold diggers, Toyota is not falling into deep depression. To the contrary, they think demand in 2010 will be higher than originally planned. And they ramp up their production to meet the demand. (Read More…)

What are the odds of still being married to your first sweetheart from high school? And of still owning your other first sweetheart, the car you bought for $15 about the same time you met her? And what are the odds of me running into him as he was sitting in his 1950 Ford across the street from South Eugene High School, gazing at the very building where the three of them bonded in 1964? (he was waiting for his grandson). Well, luck may have something to do with the last one, but I give this man credit for having a big and unwavering heart and good judgment. But there’s got to be more. Well, I uncovered his secret. (Read More…)

At long last, police in Harrison, NY, agree with NHTSA findings that “driver error caused the crash of a Toyota Prius in this New York suburb,” says the Wall Street Journal. The converted Harrison police chief would even drive a Prius. (Read More…)

The “First Drive” is one of the perennial stumbling blocks of automotive journalism. In return for exclusive access to the latest, most-hyped automobiles that everyone wants to get their hands on, outlets like Edmunds Inside Line are asked to swath their “First Drive” write-up in the most glowing terms possible. Or, as we’ve put it before, the price of an exclusive story is a straight face. Unfortunately the results of this kind of compromise are difficult to read with straight face. We’ve seen no better example of this than Inside Line’s recent “First Drive” of the Honda CR-Z, which yielded such unfortunate lines as:

The CR-Z is like a Tesla Roadster, but without the $109,000 price tag.

You know, besides having a different powertrain driving different wheels, a huge performance disparity, and, well, everything else.

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The last clue was a a bit tricky, what with the old round Chevy taillights grafted onto the ’76 (or whatever year) Nova. But Don C came through, and nailed it. Congratulations. Some folks’ creative impulses can make the CC Clue a bitch. Anyway, this one shouldn’t cause any head scratching; or will it?

In our Mitsubishi Eclipse gen1 CC, it was noted that few have survived a certain process of modifications that I have now dubbed being “Eclipsed-Out”. This gen2 example seems well on the way, but it certainly hasn’t arrived at its end-state yet. Interestingly, I have found several more stock gen 1 Eclipses, but hardly an stock gen2s. (Read More…)

Enforcing laws against victimless crimes is never easy. Limited resources force local governments to constantly assess their law-enforcement priorities, assigning the squad cars and jail beds to the most pressing problems facing their jurisdiction. The problems that don’t make the cut? Unless there’s a revenue motive at play (see: red light cameras, speed cameras), local law enforcement often has little choice but to tolerate the breaking, or under-enforcement of certain laws. Which begs the question: on a scale of, say, murder to marijuana possession, just how bad is speeding?

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Pictures are supposed to be worth a thousand words, but this one is good for at least two whole life lessons. First: you get what you pay for. If you buy the world’s cheapest car, as insurance agent Satish Sawant did, it might just burst into flames on the drive home from the dealership. Second: Google Adsense has no sense of irony.

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