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Nothing like igniting sales with the spark of incentives. Toyota appears to be pacing in line with most of the market, posting a 24.4% rise for April. The Toyota brand was up 24%; Lexus jumped 29%. Again reflecting a shift back to more utilities and trucks, cars were up a more modest 18%, light trucks 33%. Toyota cars were paced by the Prius and Corolla, both up 50%, while Camry had to get by with a 10% rise. Even the Avalon got a rise from its refresh, up 36%. On the downside, the Yaris tumbled by 53% and all three Scions were in the red again. In the truck sector, the Rav4 increased by 34% and the long-languishing Tundra showed sign of life with a 45% boost.And the new 4Runner ran with 204% climb. Detailed chart:
8 Comments on “Incentives Spark Toyota Sales By 24%...”
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Hmmm…Malibu/Impala narrowly beats Camry/Avalon, 32680-30726 and Lacrosse beats ES, 5236-4396…BUT…Yaris/Corolla/Matrix obliterates Aveo/Cobalt/HHR, 31794-21861, RAV4 beats Equinox, 14851-11987…Scion beats Geo 3577-0…and…Prius beats Volt, 12555-0. ;)
Lacrosse beats ES, 5236-4396
Uh… no, actually.
ES beats DTS. Camry beats Lacrosse.
Includes Fleet and Hawaii… who knew we here in Paradise constituted a “category”.
This photo is a spectacular add to the story : )
Holy Moly, look at RAV4. Just when CR-V stole its sales, it bounced right back and how! What is going on, it’s 4-year-old model. Must be all the incentives.
My 2010 4Runner was one of those 4200. 23mpg (observed over 3 tanks) from a V6, 4WD, body on frame SUV with actual offroad capability. Gotta say I’m a very happy customer.
I thought about 4Runner, but it’s really pricey now. The easiest is 35K, pretty much the price of Pathfinder now.
Pete – most people on the 4Runner forums are getting them between $2k (no haggle) and $4k (a little legwork) under MSRP. I’m not sure if Nissan is dealing on the Pathfinder, though, so it may be a similar scenario.