By on May 4, 2010

Arriving in Tokyo on a Tuesday noon, I find the Japanese delighted by the news of the rebounding U.S. auto sales.

To their utmost enjoyment, “Toyota’s sales grew at almost the same pace as Ford’s, rising 24.4 percent to 157,439 vehicles from a year earlier,” says The Nikkei [sub].

In the don’t mess with success department, Toyota will extend its U.S. incentive program for a third month with zero-percent financing and free maintenance. Lexus will offer cheap leases and discounted financing.

The fact that Nissan is up 35.1 percent to 63,769 units, and Honda is up 12.5 percent, to 113,697 did put smiles on Japanese faces, disturbed by wrinkles over Hyundai’s 30 percent gain (to 44,023 vehicles.)

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