The PT Cruiser lit the world on fire … then it fizzled. The new Beetle put a bug under many people’s bonnet – now it’s marked for extinction. That doesn’t deter Saab’s new owner Victor Muller of Spyker to think about a re-make of the legendary teardrop-shaped Saab 92 that was in production from 1949 to 1956. (Read More…)
Throughout the bailout bonanza, we were told that the car industry means million of jobs. True enough, before the money was doled out, we learned that auto-related industries employ 3.1 million people around the country. Now, the government is paying big bucks for electric car development. From Tesla all the way to Nissan, the industry is getting $ 25 billions of DOE loans, conditional on the development of advanced vehicle technologies. Which usually means electric cars. What’s wrong with that picture? If successful, it could cost a big chunk of those 3.1 million jobs. (Read More…)
As the Dodge brand redefines itself with new lifestyle packages, new ads, events and sponsorships, and a slew of upcoming new products, it’s using its brand name to send a clear message that its “forever young” attitude and performance-driven history will drive the brand into the future.
The new Dodge brand logo features the DODGE name with a pair of red racing stripes relative to the “E,” suggesting speed and agility. Dodge designers sketched the new logo after Dodge and Ram Truck were clearly defined as separate brands with their own identities and consumers, each needing a logo that represents the character of the brand.
The twin red graphic stripes will be used in communications, advertising, internet and merchandising. They will not appear on Dodge products or on the dealership signage.
From a recent Chrysler Group press release. Confused? Yeah, us too.
To be perfectly honest, we weren’t familiar with the work of Weinsberg, Germany-based Xenatec group before hearing that the custom bodywork shop would be building a Maybach Coupe. Thanks to a tip from Auto Motor und Sport, we headed over to Xenatec’s website, and found that the firm offers a wide variety of custom bodywork ranging from the absurd to the sublime. Some of Xenatec’s customs, like the stretched Audi R8 shown above, show just how pointlessly nuts things can get when money is not a factor. Others, like the four-door BMW 6-Series and the Mercedes CLS Wagon actually represent pre-emptive swipes at forthcoming niche models. A four-door Porsche 911 even gives sufficiently well-heeled buyers the option of buying a “real” Porsche four-door as an alternative to the front-engine Panamera. You know the industry is passing through strange days when OEMs and tuning houses start meeting in the middle…
Around the world, drunk driving is a deadly problem without an easy solution. After all, the link between driving under the influence and generally screwing up your life (and the lives of others) has been conclusively proven, and yet the problem continues. What to do? Volvo’s answer: buy a Volvo and spend €850 (plus up to €90 for installation) on “Alcoguard,” a dealer-installed optional breathalyzer ignition interlock. With this system in place, drivers must blow into an interlock, proving that they are beneath the legal blood-alcohol-content limit before the vehicle will start.
With the 2006-2010 Infiniti M, a highly competent luxury performance sedan was hidden beneath utterly forgettable sheetmetal. Before my father bought his 2008 Cadillac CTS I suggested that he also check out the M. One glance at the car’s exterior was all he needed to summarily reject it. Well, for 2011 Infiniti has totally redesigned […]
Mercury isn’t the only entry-luxury brand in free-fall… it’s just the worst of a beat-up bunch. We’ve included Lincoln to help illustrate Ford’s larger luxury-brand issues, and Buick and Acura for competing-brand comparison.
Toyota has released their production numbers for the first four months. So has Volkswagen. GM has not, but that doesn’t change the general picture: Toyota is still in the lead in worldwide production, Volkswagen catches up a bit, but sits solidly in the #3 position for the first four months of the year. (Read More…)
If German cars had a stellar reputation for reliability, Lexus would not be where it is today. TrueDelta’s latest Car Reliability Survey results, based on owner experiences through the end of March 2010, provide some evidence that a corner has been turned, but other evidence that work remains to be done.
The long-simmering dispute over hybrid technology patents between Toyota and the Florida engineering firm Paice is rolling on, as Bloomberg BusinessWeek reports that a judge from the U.S. International Trade Commission refused to dismiss the Paice suit. That suit builds on an earlier ruling requiring Toyota to pay Paice royalties on its Prius, Highlander Hybrid and RX400h sales (Toyota is challenging the amount of these royalties, ordered by a federal judge in Texas).
A federal jury ruled Thursday against a traffic camera company that had sought to impose a $20 million fine on its nearest rival. The panel of eight spent an hour-and-a-half to arrive at the verdict denying American Traffic Solutions (ATS) payment for contract revenue lost in twelve cities after the Australian firm Redflex Traffic Systems snuck uncertified equipment into the country in violation of Federal Communications Commission regulations.
For two weeks in April, a volcano in Iceland not only brought air traffic in Europe to its knees, it also played havoc with the manufacturing of cars. Just in time manufacturing reared its ugly head. Electronic parts that usually get flown in piled up in Korea and China. Something as small as the component that controls the car’s power seats could hold up everything. Unless you know how to improvise … (Read More…)
In Japan, the land of the mythical lifetime employment, peaks and valleys in demand are managed with temporary workers. As long as work is there, they work. If demand dries up: “So sorry, your temporary time is up. Ja ne!” During carmageddon times, most if not all of the temporary workers in Japan had been sent home – often to no home at all. The hiring of temporary workers is a closely watched leading indicator in Japan, signaling an uptake in business. The Nikkei [sub] reports that Toyota companies are hiring contract workers again as production is picking up. (Read More…)
Speaking of car ads, never in my life would I have expected to see the grim reaper in a car ad. Especially not in the death seat. Especially not in a Mercedes ad. The boys from Sindelfingen never were known for their daredevil approach to advertising. Even at Volkswagen, which used to take more risk in their campaigns (<- they said this one wasn’t approved), any ad showing an old man with a scythe would have been immediately – – killed.
“Herr Schmitt! How often do we have to tell you: No negative advertising!!!!” It’s amazing that the Mercedes-Benz Brake Assistant System (BAS) ad [available after the jump] saw the light of day. Personally, I like it. Honestly, I’m envious of an agency that has gotten this ad through countless committees. Coming up with a good ad is easy. The hard part is having it approved. (Read More…)
Strangely, this disclaimer isn’t even the funniest thing about the fresh-to-Youtube E-Class Cabriolet ad [available after the jump]. That prize goes to the way the otherwise undeniably handsome E-Cab looks with its “Aircap” system deployed. No wonder this previous ad stuck to long shots, and made light of the option’s contradictory and dispensable nature. Sure, folks in cold climates deserve convertibles too, but this Aircap thing just reminds me of cafe seating on Sunset Boulevard with heat lamps blaring on a 65-degree day. Silly wealthy folk… buy the coupe if you don’t like drafts.
(Read More…)
Recent Comments