By on May 3, 2010

These three are continuing the trend established some months ago: Subaru strongly outperforming the market; Nissan somewhat ahead of it; and Suzuki trailing it substantially. All Subarus were up except the Tribeca, which is clearly in its fade out period. The Outback was up 133%.

Nissan showed the most balanced increase, with the same increase for both cars (+34%) and trucks (+34%). All the cars did well, with Versa up 44%, Sentra plus 38%, Altima up 23% and Maxima up 25%. The Cube is selling decently at about 2k units per month. Truck sales were also up fairly evenly, with Frontier (+60%) and Rogue (+38%) being two of the stronger models.

Suzuki’s models all swooned, and the story would be a disaster except for the Kizashi, which posted a rip roaring 406 units sold.

Charts follow:

SUBARU

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15 Comments on “Subaru Up 48%; Nissan Up 35%; Suzuki Down 23%...”


  • avatar
    Bancho

    While I’ve no complaints about any Suzuki I’ve driven, I’d say they’re circling the bowl here in the US.

  • avatar
    cfisch

    Subaru has very very aggressive lease programs and has for the last six months. Hope those residuals don’t fall apart!

    • 0 avatar
      4runner

      Perhaps their leases are good because their residuals are good. As I am sure you are aware, they affect each other. Strong residuals equal good leases.

    • 0 avatar
      jaje

      I concur – Subaru doesn’t load off cars into fleets to make volume where residuals get killed when cars are wholesaled 2-3 years down the road. If you sell good cars for the true demand (and not trying to offload too much supply for too little demand) – your resale value of the cars does well.

  • avatar
    Rusted Source

    Looks like the Grand Vitara needs to pop a grand Viagra.

  • avatar
    gsnfan

    I don’t think I’ve ever seen a Suzuki Kizashi on the road yet. Suzuki needs to get some sales.

  • avatar
    thornmark

    Nissan sales collapsed from last month – hardly balanced.

    • 0 avatar
      mythicalprogrammer

      >>Nissan sales collapsed from last month – hardly balanced.

      … why would you lie like that? I like my stocks to be up haha.

      Nissan was up 43% in March (https://www.thetruthaboutcars.com/us-new-car-sales-march-2010/#more-351132).

  • avatar
    sabast20

    I’d never heard of a Kizashi until now and I’d like to think I keep up with automotive news… maybe that’s part of Suzuki’s problem. You won’t buy what you don’t know about.

    Suzuki has a video up at their website http://www.suzukiauto.com/kizashi/ comparing the Kizashi to Mercedes and Lexus while the car in the background is drifting and power sliding around a race track. So which is it? a luxury car? or a sports car? probably not very good at either? Suzuki needs to figure out their identity and stick with it. It works for Subaru.

  • avatar
    blue adidas

    Suzuki makes cars?

  • avatar
    cpmanx

    There is a company called Suzuki?

  • avatar
    John Horner

    Suzuki and Mitsubishi are dead in the US. They should give it up already and focus on the opportunities available to them in certain other markets.

    Suzuki could make more money opening a chain of Suzuki Method music schools than they are making trying to sell cars in the US.

  • avatar
    GarbageMotorsCo.

    Suzuki needs to stick with bikes.

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