These three are continuing the trend established some months ago: Subaru strongly outperforming the market; Nissan somewhat ahead of it; and Suzuki trailing it substantially. All Subarus were up except the Tribeca, which is clearly in its fade out period. The Outback was up 133%.
Nissan showed the most balanced increase, with the same increase for both cars (+34%) and trucks (+34%). All the cars did well, with Versa up 44%, Sentra plus 38%, Altima up 23% and Maxima up 25%. The Cube is selling decently at about 2k units per month. Truck sales were also up fairly evenly, with Frontier (+60%) and Rogue (+38%) being two of the stronger models.
Suzuki’s models all swooned, and the story would be a disaster except for the Kizashi, which posted a rip roaring 406 units sold.
Charts follow:
SUBARU





While I’ve no complaints about any Suzuki I’ve driven, I’d say they’re circling the bowl here in the US.
Subaru has very very aggressive lease programs and has for the last six months. Hope those residuals don’t fall apart!
Perhaps their leases are good because their residuals are good. As I am sure you are aware, they affect each other. Strong residuals equal good leases.
I concur – Subaru doesn’t load off cars into fleets to make volume where residuals get killed when cars are wholesaled 2-3 years down the road. If you sell good cars for the true demand (and not trying to offload too much supply for too little demand) – your resale value of the cars does well.
Looks like the Grand Vitara needs to pop a grand Viagra.
It’s kinda sad, because GV is the one and the only offroad-capable CUV on the market. It’s either RAV4/CR-V or FJ/Pathfinder, nothing else inbetween.
It’s kinda sad, because GV is the one and the only offroad-capable CUV on the market.
Poor little trail-rated Jeep Patriot…
…no one loves you.
I don’t think I’ve ever seen a Suzuki Kizashi on the road yet. Suzuki needs to get some sales.
Nissan sales collapsed from last month – hardly balanced.
>>Nissan sales collapsed from last month – hardly balanced.
… why would you lie like that? I like my stocks to be up haha.
Nissan was up 43% in March (https://www.thetruthaboutcars.com/us-new-car-sales-march-2010/#more-351132).
I’d never heard of a Kizashi until now and I’d like to think I keep up with automotive news… maybe that’s part of Suzuki’s problem. You won’t buy what you don’t know about.
Suzuki has a video up at their website http://www.suzukiauto.com/kizashi/ comparing the Kizashi to Mercedes and Lexus while the car in the background is drifting and power sliding around a race track. So which is it? a luxury car? or a sports car? probably not very good at either? Suzuki needs to figure out their identity and stick with it. It works for Subaru.
Suzuki makes cars?
There is a company called Suzuki?
Suzuki and Mitsubishi are dead in the US. They should give it up already and focus on the opportunities available to them in certain other markets.
Suzuki could make more money opening a chain of Suzuki Method music schools than they are making trying to sell cars in the US.
Suzuki needs to stick with bikes.