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We’re still taking email requests for Chart Of The Day [editors@ttac.com], but today’s chart isn’t one of them. This little data nuglet, of May volume by manufacturer, was requested by popular acclaim in the comments section of the last COTD… and was bound to be posted eventually anyway. After all, brand volumes are all well and good for armchair junior execs to wrangle over… but the armchair CEO demands volume by manufacturer. Let the harumphing begin!
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Tier 1: GM/Ford/Toyota
Tier 2: Honda/Chrysler/Nissan/Hyundai
Tier 3: VAG/Subaru/Mazda/BMW/Daimler
Tier 4: Mitsubishi/Tata/Suzuki/Porsche
Yes, the real fight appears (to me) to be among your Tier 2 group.
Today’s momentum does not favor Chrysler. It’s feasible that Hyundai could be #5 next year.
gslippy – I think that the interesting one to watch in Tier 2 is Honda and Chrysler. Chrysler is not far behind Honda in sales right now, and has a product portfolio that is much more stale. The new Grand Cherokee will be a good indicator of whether Chrysler stll has a chance.
Honda, on the other hand, has some problems right now. Its styling has not been popular. Also, it has incurred a black eye on transmissions on its V6 cars and vans. The Odyssey is outsold by the Town & Country. Both are old now, and both are due for refreshment. If Honda can do something with its oddball styling trend and vanquash the transmission jinx, then Chrysler will have a lot of trouble moving past it. If not, and if Chrysler can give us some appealing and improved product, I see Chrysler as the top of Tier 2 next year.
I agree with you that Hyundai will be the threat coming from behind.
For Hyundai to hit 5th, they’ll need to grow another 20-25% over their current growth. That’s a tall order.
OTOH, it’s entirely possible that Chrysler & Nissan each drop another 10-15% to open the door for Hyundai growing 10-15%. That’s much more feasible.
This just “proved” an idea rattling around my brain: Nissan has almost totally had their lunch eaten by Hyundai. I was thinking about my beloved B13 SE-R and how Nissan was able to sell so many of that generation b/c it was a nice, cheaper alternative to Honda/Toyota for the import intenders. That market segment has been targeted by Hyundai and Nissan has sort of fallen by the wayside (not fully or dramatically….they’re just not as important of a brand as they used to be IMO). It would be great to see their (nissan’s) market share in 2000 and 2010. I have to believe Hyundai specifically has taken a lot of their share.
The above is not scientific or based on anything other than observation. And it probably only applies to the Sentra anyway.
Good to see The General on top. Again.
you’re welcome!
+1 and I can’t get the 18% share since they’re N°1… something a pie chart might do
Verdad Sr Niedermeyer?
Thanks
No pie charts for now… but we’re tracking GM’s market share at 20.3 percent for May. That would be great if 38 percent of those sales weren’t to fleets…
I wonder how many trucks are sold and how that would affect the chart (Daimler owns Freightliner).
I hope someone can come up with Canadian numbers. I think the picture would look distinctly different. Last I heard, the Mazda 3 was poised to knock the Civic off its long held perch.
I think Suzuki would also be doing better (except for the answer to a future trivia quizz Equator). Suzuki seems to be doing a full court press on the Kizashi…they have a Kizashi ad and a Suzuki ad running and I think I see those two more than any other ad out there. Honest, they are on all the time in these parts.
Canada’s auto market is about 1/9th the size of the US market, so adding Canadian numbers to come up with a North America chart would have a minimal effect on the overall chart.
You can see Canada’s numbers for May by brand here:
http://www.goodcarbadcar.net/2010/06/canada-auto-sales-may-2010.html
Suzuki moved a whole 700 units in Canada last month. Yippee!
VAG still has a long way to go from the looks of things. Hyundai is really doing well, with a little more work they could leapfrog Nissan and Chrysler!
I would love to see a similar chart from the last five years for reference.
“VAG” is pretty ancient history — it’s been “Volkswagen Group” for a long time now. Not to mention that Porsche Automobilholding SE owns both Porsche AG and Volkswagen AG (for now, until they flip that upside down).
And is Kia included in the Hyundai numbers? Hyundai only owns something like 40% of Kia.
Bank Of Change: “How do we do it? Volume…”
Last time I checked, in a capitalist scenario, all that matters is profit.
If FIAT can make 1MM USD selling outdated RAMS, they are light-years ahead of GM who make no profit, regardless of how many units they sell.
Did anyone take Econ in HS? Anyone?
GM has been a dead horse since the 70s. Nothing has really changed since, and, as such, neither will the results.
Please learn to read a P&L before you proffer that GM has a prayer of survival – save for suckling at the taxpayer/government teat.
Uhh.. You do know that the Ram pickup is newer than Ford’s, Chevy’s (oops, I meant Chevrolet) and Toyota’s, don’t you?
“Last time I checked, in a capitalist scenario, all that matters is profit.”
Every system has its flaws.
jpcavanaugh: The Odyssey is outsold by the Town & Country.
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Is it a fair comparison knowing that the Odyssey costs twice as much as the Town & Country? Can I say that the BMW 5 series is uncompetitive, because it’s way outsold by Toyota Camry? (Again, double in price.)
Look at the sales chart for both companies for the last 10 years and you will know that Chrysler is past tense already. The competition is between Hyuidai/Nissan/Honda.