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With today’s release of Chevy Cruze pricing information driving debate over compact-segment value, what better way to kick off our May sales analysis than with a look at some of the biggest names in the “C” segment? From top to bottom, each of the big nameplates in this segment enjoyed year-over-year growth last month. Can the new Cruze steal some of that growth from its established peers?
17 Comments on “May Sales Analysis: Compact (C) Segment...”
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Something is seriously wrong with this chart. Just to take one example, compare the printed May 2010 number to where the May 2010 bar ends on the graph. Which is right, nearly 30,000 or 16,931?
Went live with a failed prototype… it’s just been one of those days. This graph should be fixed now. [Thanks for all the corrections!]
With the glitch fixed, I like the new format. It’s compact and informative, thanks.
Seeing Mazda back in sixth place is sad, given that they’ve had the best “C” for the last 6 or 7 years. Especially since they run neck-and-neck with Honda in Canada.
Mazda really needs to fix their marketing and distribution in the US.
I don’t like the 2010 as much as the previous gen 3, but I agree, their marketing is the weak link, at least in the US.
“Can the new Cruze steal some of that growth from its established peers?”
Depends on how many the feds + other levels of government buy for their fleets.
The X-axis represents total sales for the two years combined. The numbers that exceed 30,000 run far beyond the X-axis.
My question is, who is buying all the Foci and Cobalts? Holy cow, 32,000 Foci and almost 29,000 Cobalts? Wow.
On the updated chart you should see two bars… the grey one is May 2010 sales, the red is May 2009 sales.
I hate to say it but IMO the Cruze is DOA. Not that it’s not a nice car but it just doesn’t give a Corolla-Civic buyer any reason to consider it. The upcoming Focus I think does because of the styling and Ford’s recent well publicized quality.
As the numbers clearly show, it’s Civic-Corolla and everybody else.
Memo to Nissan: You’re lost with the Sentra. As an owner of multiple B13 SE-Rs, I must say you guys have REALLY lost the plot with the last 2 gens. Well, at least with the current one. The Forte is about to blow your doors off.
The Sentra’s biggest problem is right next to it in the showroom: the Versa is, in just about every respect save “Eye of Sauron” factor, a better car.
As the sales chart shows for the midsize segment, Hyundai will be besting the Altima sales with new Sonata if they keep it up. Hyundai/Kia is proving to be tough competition for Nissan and anyone else who is not Honda/Toyota.
Not that I want a Forte, but still, the Sentra is not exactly best-in-class in the compact sedan segment either.
Nissan shines the brighest in the products with its V6 engines, which are its profit but definitely not the majority of its sales volume, at least as cars [not including trucks] go.
The Caliber? WTF???
I’m guessing a combination of fleet buyers and crystal meth use.
The sales graph bar of the Corolla was able to stop.
Can the car?
Why yes, yes it can… provided the driver has an IQ above “10.”
Rob Finrock…ever seen the plaintiffs, not to mention the defendants, on Judge Judy? Plenty of people fail your test…miserably.