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With one relatively new model the XF and the new XJ it is hard to believe Jaguar sales are below 1000 units. Apparently Tata’s ownership is viewed very negatively by U.S. buyers. Now I understand why with a Jaguar dealership one mile away I have only seen one XF on the road since the car’s introduction. I don’t know how Jaguar dealers survive on this volume. Both the XF and XJ appear to me to be competitive vehicles at their price points and of course the XJ hasn’t been on the market long enough to truly gage its sales but nonetheless I’m shocked at these numbers.
I have relatives in the Santa Ynez Valley in California. I suspect that the Ford dealer in Buellton no longer has a row of Jaguars on the front of the lot, as it’s had in the past when we’ve driven by.
A friend of mine got an XF when the lease on his XJL expired. He’d rather have gotten the new XJ but that’s not really available at the dealers just yet. Other than the fact that it’s a smaller car than the long wheelbase XJ, he’s thrilled with it.
I don’t care about Tata, but the sticker shock sent me packing. I didn’t even have the firmness of mind to hoodwink a salesman to give me a test drive. It would’ve been too obvious that I’m not really interested and thus awkward. I’m thinking about a G37 sedan now, leaving Jags for my betters.
I wonder what’s up with BMW. Have the new 5’s not hit the lots yet?
Ed: Thanks for ranking, really clarifies the “pecking order”. I don’t think Mercury belongs on this list, but I guess it’s a moot point anyway.
Interesting to see how Buick and Cadillac are slowly chipping away at some segment ownership.
You must be kidding, calling SAAB a luxury car! You mean the Swedes only build luxury cars, i.e., Volvo and Saab? Also why did you not include Huyndai’s Genesis figures, I don’t own one, but I would fancy one sooner than a Saab.
If not a luxury brand, I’d definitely call Saab a premium brand. Every Saab I have been in (other than Subaru or GM rebadges) has had a very nice interior and nice amenities, and the pricing certainly puts it in the luxury category.
So Buick and Cadillac each outsell Acura, Audi and Infiniti, and together the GM premium brands outsell Lexus, BMW and Mercedes-Benz but there are still people who insist that nobody buys GM products.
I am sorry, Ronnie, I fail to see where Buick is a luxury car any more, used to be, but not now, it is the equivalent of a Toyota Avalon,if the Camry can be equated to the Impala/Malibu. Same can be said for the poor Mercury, used to be my favorite car when I was a kid. That L Head V*, Merc only made V8’s then, was built like a tank and roomier than a Hummer, still got almost 20 mpg on the highway.
Luxury is not just defined by how many amenities you put in a car, you need to have a cachet, and speaking of cachet, how about placing the Corvette in the luxury category?
I imagine that the Lexus sales are people striking while the incentives are hot. Acura I don’t get. Do those people have eyes?
How many Audis or Infinitis do you see at airport rental lots? How many Buicks?
Just think, just 12 years ago Lincoln was the best selling luxury brand in the United States.
And now Mercury outsells Lincoln…but not for long.
trk2 –
A week or so ago I was reading some wiki (I wish I could remember for what, but I can’t) and it had a bit of info that the Lincoln Town Car was the most expensive luxury car sold in the USA. Now, obviously this is entirely false, but I think it sheds some light on to how out of the loop non-enthusiasts in general are to this whole car thing.
I also think it is interesting how everyone is saying Ford has it completely wrong with Lincoln, while Lincoln is selling darn near the same number of cars as Infiniti and Audi, who are the darlings of the industry.
Regarding Audi/Lincoln one has to remember that these are just US numbers.Worldwide, Audi sells about 10x as much as Lincoln and is rather closely behind Mercedes.
EDIT: This was supposed to be an answer to Rusted Sources entry below. Sorry^^
It’s interesting to see where Audi falls on the chart. I always assumed they were in close with Merc-Benz and BMW, but the gap is quite significant. I seem to see them all the time.
I’ll be curious to see this chart in 6 months to see how much of Mercury’s sales Lincoln is able to absorb.
That’s an interesting question — particularly in a year or three — whose answer could depend heavily upon 1) what proportion of formerly Lincoln-Mercury dealers dual with Ford, and 2) to what degree Lincoln moves downmarket vis a vis Ford moving upmarket.
Speaking of Genesis…
I haven’t seen the 2,400 sold in May on any of these charts.
Or did I miss it?
I fail to understand why are Buick and Mercury in this chart.
GM may claim that Buick is a luxury brand. But the market certainly won’t assert that. Buick could only sell at Avalon or Camry prices, period.
Since TTAC isn’t an outpost of GM, why should TTAC follow GM’s empty claims so closely?