This video is the kind of thing that a pretentious grad student would call “an artifact.” For one thing, it proves that Germans do have a sense of humor… they just need Porsche to add enough consonants to the end of its racing models to be activated. This, in turn, gives a keen insight into the reason nobody mentions Germany when it comes to identifying nations that build the “coolest” cars. The Germans, and I say this as an often-overly-serious person of Germanic descent, are just too damn serious. In fact, the satire here is so seriously deadpan as to be almost un-funny. If the humor isn’t obvious enough for you, go ahead and start calculating how much Porsche charges for each “G,” “T,” “R,” and “S.” You’ll be laughing in no time.
Latest auto news, reviews, editorials, and podcasts
A handful of bills advanced in the California legislature last week that, if enacted, would restrict the ability of local jurisdictions to use red light cameras to generate revenue. Some proposals make minor tweaks, while others, like Senate Bill 949, strike down ordinances specifically designed to boost municipal profit margins. The state Senate approved this bill 28 to 0 last Friday sending a warning to jurisdictions like Alameda County, Long Beach, Oakland, Riverbank and Roseville which have set up their own traffic ticketing and red light camera ordinances that bypass the requirements of state law.
Everybody is waiting for a sign of the Chinese car boom to go ka-boom. Bloomberg aims to please, and has the story that Chinese “passenger-car sales growth slowed in May as falling stock prices eroded wealth and consumer prices rose in the world’s largest automobile market.” Bloomberg is alarmed that growth was only 25 percent. Let’s have a look. (Read More…)
Everyone loves an underdog story and none are greater than Ford’s. Their stock price went from $1 per share to nearly $12, they’re churning out good cars. their quality & reliability are increasing by the award. Yes, Ford is currently the golden boy of the car world. But what comes after pride? (Read More…)
Ford learns once again that partners can hurt as much as they help. Hat Tip: Twitter’s @SexCigarsBooze [via TTAC’s own @DYCWTC]
We don’t need an aircraft carrier and “Mission Accomplished” banner, but isn’t it time to agree that the auto rescue has been a success?
Former auto czar-let Steve Rattner picks an unfortunate choice of metaphors to celebrate the possible success of the auto bailout in an op-ed for the Washington Post. Meanwhile, the latest Treasury estimates still show a projected $24.6b loss on the bailout, so yeah, let’s hold off on that carrier-based victory party.

I was asked once (by a landlord who was skeptical of my job description, if I remember correctly) what country I thought built the coolest cars. It’s not the kind of question I think about too often, so the answer took me a moment’s reflection. Avoiding the only answer based a dogmatic interpretation of the term “cool” (Italy), I went with the UK. From Rolls-Royce to MINI, Old Blighty’s given us some of the world’s coolest cars, and most compelling automotive brands. And despite having lost its mainstream auto industry to industrial malaise, Britain’s classic brands and cottage car industry have remained surprisingly resilient. Food for thought, that. Anyway, here are a few examples of what I’m on about…
(Read More…)
Some time in summer, OICA will announce the world production ranking of all automakers and answer that all-important question: Who are the world’s largest auto makers? TTAC readers are an impatient bunch and are used to hear and know stuff before anybody else. TTAC is pleased to announce the preliminary, unofficial world ranking of 2009 production. Who’s the top? Who’s the bottom? Who dominates the industry? We present you: The top ten car makers in the world. (Read More…)
Coda Automotive may not be claiming to have paid back the US government, but this video [via greencarreports] sure is one of the more misleading spots we’ve seen in a while. The term “all-American innovation” probably does great with focus groups, but it’s hardly an accurate description for a rolling-chassis Chinese sedan with some Chinese-made (unless the DOE gives Coda a loan for US cell manufacturing) lithium-ion cells bunged into it somewhere in California. Likewise, the fact that internal combustion engines operate at relatively low efficiency is fascinating, but it’s hardly relevant to potential customers. Especially considering this Coda EV is likely to cost about $45k before tax breaks. At that price point, a Chinese-market sedan should run at 110 percent efficiency, and be powered by melted-down AMG tires. And its makers should still have the decency to admit that, like so much in life, we’re entirely dependent on the Chinese to actually build the damn thing.
Automotive News [sub] reports that GM has made a bold new request of its suppliers: to assume responsibility for 50 percent of all warranty costs. The move comes as GM overhauls its post-bankruptcy supplier relations, which includes previously-announced measures to share cost-savings between GM and its suppliers. The obvious question when that plan was announced was: how do you stop suppliers from cutting all the quality out of GM components? The answer to which is apparently “by making suppliers share warranty costs.” But the solution is by no means a done deal…
Facing declining sales in Europe [AN [sub] says Fiat’s Italian market share just fell below 30 percent for the first time since 2005], and a US-market turnaround of its Chrysler Group brands that has won over few believers, Fiat has laid out its strategy for ongoing viability: a move to modular platforms each of which will support an increasing number of models. In 2006, Fiat says it built 32 nameplates off of 19 architectures; by the end of this year it hopes to build 38 models on 11 platforms. By 2014, Fiat plans to have switched over to an all-new modular platform system which will allow the same 38 models to be built on five basic architectures. Volume per architecture is the name of the game in the modern global car business, and Fiat aims to keep up… if not quite to the extent of Volkswagen’s plan to base 60 models on a single modular architecture.
A lot has changed since 1978… and not all of it for the better. One undeniable trend: young folks just aren’t that into the cars anymore. Automotive News [sub] takes on this, the greatest challenge facing automotive marketers in a lengthy piece that asks
Is digital revolution driving decline in U.S. car culture?
The implicit answer: yes. As a member of the generation that will doubtless be blamed for the decline of the auto industry for decades to come, I think the root causes of Millennial carlessness are a bit more complicated than mere progress in digital technology. And though the causes may be complex, the reality couldn’t be more clear. Want to know how this dynamic plays out? Take a look at Japan. If the car industry doesn’t find a way to re-associate its products with more positive connotations than debt, traffic, commuting and pollution, it’s going to face an increasingly tough slog as the Millennial generation comes into its own.
Technical experts analyzing GM’s request for $1.35b in Opel aid from the German government have reported back, and the signs aren’t looking good. According to the Financial Times, the experts advising a political committee that will rule on Opel aid next week returned a negative outlook on The General’s request. German officials tell the newspaper that
the technical experts’ stance was “formally not a complete No” but that it “meant No in practice”
GM is requesting €1.9b in loans for its €3.7b restructuring of Opel. Though it looks like the €1.2b ($1.35b) it is requesting from Germany will be turned down, some portion of that amount might still be awarded by local German state governments. If that scenario plays out though, more employment cuts could be in order for Opel’s German production staff.

Mark Clark writes:
I’d like to ask for advice about buying a winter car. I’m replacing a 1967 Land Rover that my wife has decided is no longer acceptable. She tolerates my other car habits, so replacing her is not an acceptable option. My requirements are: 1) All Wheel Drive: Here in the wilds of Eastern Oregon where the local government does not plow the roads, two driven wheels is what summer cars are for. Don’t worry, it will get snow tires. 2) Car-like Handling: As a summer Miata driver, big SUVs are not acceptable. On the other hand, as a summer Miata driver, Elise-like handling is not required. 3) Year 2000 or newer: When your wife is height-challenged, full-powered airbags are not acceptable. Older cars without airbags are even less acceptable. 4) Cheap: Under $10,000 makes me a hero. 5) Reasonably Reliable: After a 1967 Land Rover, I’m not asking for much, but I’m not interested in wrenching in a snow storm.
In recent years Sweden’s car makers have staked out an uneasy position above the mainstream brands but below the premium European marques. With profits elusive, both were recently sold by their American owners. And both are about to introduce new sedans that they badly need to sell well. How does the pricing of the new 2011 Volvo S60 and 2010 Saab 9-5 compare? Has either been priced aggressively to pump up sales?







![Zoinks! (courtesy: Automotive News [sub])](http://images.thetruthaboutcars.com/2010/06/Picture-85.png)


Recent Comments