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Compact and mid-sizers after the jump…
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Hmmmmmmm wonder what Suzuki told Nissan the sales of the Equator would be per year?
Shocked, shocked I shout, that there were that many buyers for the Colorado/Canyon duo.
Inexplicable to me.
Beyond my comprehension.
There assuredly is some form of logic at play.
Or perhaps illogic.
I shall remain baffled, perplexed, confused, bewildered and generally nestled comfortably within my normal state of existence.
Thank you for your time at reading what is assuredly a declarative paragraph about as worthwhile as the truck-types I commented about.
Carry on, Herd.
I’d venture a guess that they have a lot of fleet sales.
We have 2 of the crew cabs at my work as run about vehicles for supervisors and mechanics.
TTAC-
Thank you for the info-charts!
I’m interested in the Frontier sales, the YTD doesn’t line up well with this months sales at all. Did the Frontier just have one awesome month that catapulted it forward, or is this month just abnormally bad?
Nope, Ranger number is wrong… it’s at 29,655… apologies for the error, chart has been fixed.
Frontier is averaging right around 3k/month… last month it moved 3,739, so it’s down a little month to month.
Ford Ranger still selling well and beating most others despite no changes in years. Guess it’s the price and economy of the 4 cylinder. It’s not the gas mileage of the 4 litre that’s selling it for sure. Where’s the stats for the Mazda B4000? I’m sure they have sold a few of them too.
Mazda B series is no longer sold in the states, still in Canada though. I found that out in the last truck sales chart discussion.
Mazda sales are quite a bit stronger over all up here so maybe they considered it worth keeping around.
No more Mazda B series; its last model year was 2009.
Kudos to Ford. They outsold Chevy + GM with their crappy old drivetrains. Imagine what they’ll do with the new, modern engines!
Let me put it this way…
Currently on Autoblog, posters are debating whether the F-150 really will pull 25 mpg highway like so many keep saying it will.
I argue it won’t. I keep getting replies from people saying they just know it will.
If it gets what I think it’ll probably get, around 16/23 or something, it’ll be impressive, but not earth-shattering.
If it were to really pull off Ranger-esque 19/25 numbers? Breaking 20 mpg overall would force the other manufacturers to scramble for a solution. Even Toyota Tacoma and Ford Ranger have trouble topping 21 mpg in anything other than base manual four-banger models.
If GM, Dodge and Toyota couldn’t keep up with numbers 2 or 3 mpg above them, it might very well put them out of business in the full-size pickup market. It would most assuredly kill the compact/midsize market in the U.S., at the very least until a major automaker debuts a model that can trump the full-sizers’ mileage.
That is big news. I can’t remember the last half-year when the F150 beat the combined sales of Silverado + Sierra. I wonder if both of GM’s full size pickup lines are down or if it is all due to the decline of the Sierra.
On the Ranger, I bet there is a lot of head scratching going on at Ford HQ over that one. Given the Ranger’s age it is probably insanely profitable at current volume levels. Ford would be nuts to simply abandon the smaller sized pickup truck segment. I’ve lost track of the current state of the Ranger is Dead story line. Much like the Panther body vehicles or a zombie, it seems to keep coming back.
SherbornSean, what makes you think Ford’s old drivetrains were crappy?
I owned four 98-05 F-150’s and there was nothing crappy about the 5.4L or the 4.6L or the transmissions. The previous drivetrains were on par with any other full size pickup on the market.
The Luigiian, the vast majority of full size pickup truck buyers do not decide on a brand because of mileage and the compact pickup truck market has been dead for a long time. I sold a lot of Ford, GM, Chevy and Dodge half ton pickups and not a single buyer even mentioned mileage. As an example a Dodge buyer isn’t going to buy a Ford because it gets 2 or 3 mpg better mileage.
Mtymsi,
Didn’t mean to insult Ford or its owners with the drivetrain comment. But for the last decade or two, the Ford engines in general have been behind the times in terms of technology adoption, power and fuel economy. Reliability was always impressive, though.
It’s great to see them catching up, and even ahead of the curve with the 3.7, the new V8 and ecoboost family.
As the owner of a 2004 F150 (Heritage) with a 4.6V8 I would simply describe it as “remarkably unremarkable.” Decent power and reliable as an anvil. But that’s OK for my needs. I only wish it got a couple of extra mpg.
SherbornSean –
Actually the current Ford 5.4 liter V8 is a more advanced mill than the GM 5.3, it’s SOHC vs OHV, and 3 valves per cylinder vs. 2. It gives up a couple horsepower, but it makes more torque than the GM V8, which is what really matters in a truck. The 5.4 does get 1mpg less than the GM 5.3, but Ford also offers the 4.6 3valve motor that equals the GM for fuel economy. I know GM has the big 6.2 liter that puts the 5.4 to shame, but they don’t even offer than on the mainstream Silverado 1500.
All that being said, I’m glad to see some new engines are coming out. The 3.7 liter V6 is an incredible V6, the Ecoboost is a technological marvel, and the 5.0 V8 will be a game changer in the pickup market for the standard V8 engine. The Ford 6.2 liter V8 that will be used in special editions of the F-150 is already raking up great press in the superduty. Also, the buzz is that the next F-150 Harley Davidson edition with be supercharged again.
Ford’s previous generation F150 V8 engines were modular OHC and the 5.4L was three valve. Ford’s previous generation F150 engines were far more technologically advanced than GM/Dodge (pre hemi) and they did not lack for power or have lesser fuel economy. There is no basis in fact to say “the Ford engines in general have been behind the times in terms of technology adoption, power and fuel economy”.
That is of course unless you think pushrods are more advanced technology than OHC.
GM’s line up of Silverado 1/2 ton truck engines is thoroughly old school push-rod stuff. Granted they are probably the most highly developed and refined two valve per cylinder, cast iron block, push-rod motors on the market today. But, is that saying much?
First point – The re-done Silverado/Sierra aren’t that much better than what they replaced. GM should have made them 2 steps better than the F150, but all GM did was catch-up, not surpass the competition. Regardless of what the Ford bashers on this site claim, their vehicles don’t just match the competition, they usually are a vast improvement over the previous model, as opposed to GM who seem to think that catching up to the competition is good enough.
Second point – I own a 2001 Sierra, and with an empty box, and keeping the revs to 1700 rpm I have documented proof of 28 mpg on the highway. Yes, it means that I’m only going about 58 mph, but that’s a relatively small price to pay for excellent highway mileage. It’s an old 4.3 V6 with the basic 4 speed auto; lots of torque and more than enough horsepower for my simple needs. It still can easily haul a full box of gravel, even with 150,000 on the odometer.
I bet the strong Ranger sales will continue until the Mahindra Truck finally makes it to the U.S. If the T20/40 can perform as well as said, it will be a compact/midsized game changer.
Don’t hold your breath waiting for Mahindra. I don’t think they have the technology to make a clean diesel which can be certified for the US market.
Even if Mahindra does eventually show up in the US light truck market they are still likely to be a minor niche player. Mahindra already sells tractors in the US, but I don’t think John Deere or any of the other established players are loosing much share to Mahindra. Price isn’t everything. The product also needs sales and service support, and it is tough to beat Ford at that part of the truck game in the US.
I’ve had a 97 Ford Ranger for 8 yrs now and LOVE that little truck ! Only thing i’ve done to it is change the oil and new tires . Also have a 93 4 wheel drive F150xlt extended cab i inherited after my dad passed away . Its been a pretty good truck to but terrible on gas . The only problem i have had with it is just recently with a bearing in the hub of the drivers side wheel . Something to do with it going in 4 wheel drive i guess . Was told when i tried to get a bearing for it that it was a bad part from Ford and i needed a conversion kit .
I saw low 20s City and 28-29 Highway out of my 2003 2WD B2300 with a 5sp. It was a solid reliable vehicle but the cab was too small for me, it became miserable to drive for more than 30min at a Stretch.
“I bet the strong Ranger sales will continue until the Mahindra Truck finally makes it to the U.S. If the T20/40 can perform as well as said, it will be a compact/midsized game changer.”
I wouldn’t bet your paycheck on that. The only people that think that thing is a great little truck are those who would never buy a PU.
What makes you say that? The specs on the supposed U.S. version looks very solid. I would want to take a look at them before I would buy my 3rd Tacoma. Interested in your input.
Ryan
My bother-in-law has a Ranger (don’t know the model year) with well over 140,000 miles on the odometer. It just runs and runs and runs…
I have a ’98 Ranger. 135K so far. IMO all Ranger needs is a styling refresh. There is nothing about it that is “old fashioned” compared to the competition except it’s sheet metal.
Why does Nissan even bother with the Titan? No wonder they wanted Chrysler to build its replacement.
Titan is selling well in my neck of the woods (N.C.). I just bought one in August, too.
It makes the big-3 feel like lumbering beasts in the handling department. The 5.6L has plenty-o-pep, too. It’s also built very well, no rattles or problems yet, and the gas mileage is comparable to its competitors, and the 32V motor has a much better song than the push valves from GM.
I think it is hilarious that Ford is putting supercar motors into the F150. Ford needs to sort their handling much more than they need to hand a lightweight 365HP twin turbo engine to truck owners.
I’ll probably see a lot of those twins in the ditch from overzealous drivers.
Ford definitely has a dilemma for 2011. For 2010, the 4.6L V8 is the standard engine in the F-150. But with the elimination of that engine, and the 5.0L V8 and 3.5L V6 ‘EcoBoost’ seeming to be confirmed for the uplevel F-150, what’s going into the base versions? If the Ranger gets cancelled, the 3.7L would seem to be a no-brainer for the base F-150.
But what if Ford just deletes the old 4.0L V6 engine completely from the Ranger and makes it available with nothing but a 4-cylinder? It would seem to be the perfect time to finally get rid of the 2.3L in lieu of the 2.5L that is being used in everything else in Ford’s lineup.
With the sales numbers, I just can’t see Ford completely abandoning the small(er) pickup truck market, essentially turning it over to Toyota in its entirety. Whatever happened to the mid-size F-100?
The F-100 was canceled some time ago, last year as I recall.
Why does the F-Series outsell the Silverado by 50%? Similar price, similar number of dealers, similar product. What is Ford doing that Chevy isn’t?
Not as lopsided as you think if you consider that GM divides it into GMC and Chevy. Count those 2 together and GM and Ford are roughly equal in sales.
LectroByte, the GM numbers still don’t add up to Ford’s. But maybe there’s something to what you’re saying. After all, GM is selling more vehicles now without Pontiac and Saturn (the power of market focus maybe???). Still, Chevy by itself has a similar product with a similar number of dealers as Ford. Why don’t they sell in the same numbers???
1) GMC trucks are sold to buyers who would most likely buy Chevys if GMC ceased to exist. IMO you always have to compare both Silverado and Sierra numbers to F150 numbers for an accurate comparison.
2) Ford is by all reports increasing market share across the board because they didn’t take a bailout or go BK.
3) Ford has a new F150, GM does not have a new Silverado or Sierra.
4) Ford is now recognized as having quality that is better or equal to Japanese products, GM is not recognized for this quality level.
I am not slamming GM trucks as IMO they build a nice full size pickup and so does Dodge, just giving you some reasons the F150 is outselling Silverado/Sierra right now.
The GMT900 platform was introduced in 2007. At the time, it got good reviews. I recall reading at least one full-size truck comparson where it was ranked #1, ahead of even the Toyota Tundra.
GM straddles more of a line between catering to civilian and fleet markets than Ford. While the more expensive base Ford F-150 includes things like a standard V8 and air conditioning, the cheaper base Silverado makes do with the ancient 4.3L V6 and no A/C. This is done specifically to sell a full-size truck to commercial fleet markets that is as cheap and decontented as possible, i.e., those markets where the people who buy the vehicles don’t have to drive them.
Even so, for a fifth year design in a highly competitive field, GM does a good job of marketing the Silverado and, when sales figures are combined with the identical GMC Sierra, it generally holds its own against the F-150. GM has always been masterful at jacking the MSRP up on their products, then discounting them with big rebates/incentives to make it appear that the buyer is getting a great deal. However, when compared with a similiarly equipped (but newer design) F-150, the prices are about the same.
When the next generation Silverado/Sierra redesign arrives (maybe in 2012), unless GM does something completely boneheaded (not entirely out of the question), the balance will likely tip back in their favor.
“Not as lopsided as you think if you consider that GM divides it into GMC and Chevy. Count those 2 together and GM and Ford are roughly equal in sales.”
Even combining the GMC and Chevrolet sales still leaves them about 18,000 units behind the Fxxx lineup for the first half of this year. I suppose it all depends how close the numbers need to be to be considered roughly equal.
The idea that all GMC buyers would migrate to Chevrolet if GMC shut down isn’t true. Oldsmobile owners didn’t migrate en masse to other GM brands. Neither have Saturn, Pontiac or Hummer owners.
Personally I believe that a big reason for that 18,000 unit combined shortfall is the dealer slaughter. Lots of pickup trucks are sold in smaller markets. Many customers had been going to their favorite local dealer every so many years for a new truck. When that dealer got killed off, some of those customers didn’t want to go a town or two away, so they went across the street to the local Ford place. Our town of 40,000 people used to have a Chevy dealer and a Ford dealer. Now the Chevy dealer is gone, and the Ford dealer is doing better than ever.
John, I strongly disagree with you. IMO most GMC buyers would buy Chevys if GMC ceased existence. Your statement about Saturn, Pontiac and Hummer isn’t valid because the basic difference in the two pickups is the grill and Saturn, Pontiac and Hummer haven’t been gone long enough to gauge if the owners will remain GM buyers. Plus there is the bailout/BK issue. Besides that, Hummer was a specialty vehicle unlike anything else GM sells. I sold both Chevy and GMC pickups and they are the same buyers as evidenced by Chevy buyers trading GMC’s and vice versa.
Maybe the reason GM wont surpass Ford is because they shut 2 of the 4 full-sized truck plants down. They are running the two remaining ones as hard as they can.
Yes and every one of the 50k Tacomas sold was that nasty silver! They are everywhere around here. I can’t go a trip without seeing one.
Don’t want to start a pathetic Ford vs. GM argument, but why don’t you combine together sales numbers identical except for the grill Chevrolet and GMC trucks? Doubt that anyone who reads TTAC sees them as separate vehicles.
+1.
Of course, should the Avalanche also be included? Should Ford include Exploders?
Such a fascinating segment of the car market: the market for pickups bigger than Ranger does not exist internationally; technologically, they are 1970’s machines; 90% of these pickups will never see anything in the back except for groceries; and yet, people debate V6 vs. V8 issues with such fervor…
Wow, perhaps my opinion is skewed because I live in Maine, but I would argue pickup trucks are used as pickup trucks more then sports cars are used as sports cars. Technologically, you are just mistaken and most drivers carry groceries in the cab unless it won’t fit or it is a heavy, bulky item.
I don’t think many people are buying new full sized pickup trucks and not using their capabilities these days. The guys and gals I know who own full sized pickup trucks regularly use them for hauling and towing.
There is a ton of technology in these modern trucks. Yes, they are still body on frame and use rear leaf springs for the most part, but that is because those are the best design decisions for the job, they offer the most payload, durability, and towing capacity. A modern F-150 can be optioned with any of the comforts of a luxury car including bluetooth, navigation, heated and air conditioned seats, and automatic everything, as well as technology that helps it as a truck like trailer sway control that eliminates the trailer trying to wag out due to crosswinds or improper loading, RFID tool sensors that warn you if you leave a job site without all of your tools in the bed, an in dash computer that lets you print invoices on the job site and comes with a wireless broadband internet connection, and a whole manner of sophisticated pickup box organization equipment.
For the most part people buying trucks today are using them for more than hauling groceries. Yes, there are still some image buyers, but Americans by and large are avid do-it-yourselfers, and having a truck around the house to pick up building or gardening supplies certainly helps. I know that you can tow a boat, camper, or trailer in a vehicle smaller than a F-150, and that Europeans do it, but if their roads were wide enough, and their gas cheap enough, I’m sure a lot of them would prefer something with more power and capability to haul those things around than a little diesel Skoda.
Sales of GM and Ford trucks obviously don’t reflect the risk of warranties being thrown under the bus if these firms crater (again in GM’s case).
In such a scenario, it would be interesting to see if the anti-bailout demographic within Silverado/F150 owners stays true – or looks to the government for warranty coverage. Then again, fiscally sophisticated individuals and fleet managers could self-insure by shorting Ford or GM stock.
Or they could buy a Tundra…
It would be very hard to believe that GM will crater again in the next 10 years given its balance sheet. Ford’s balance sheet, while not is good, is doing a very good job of managing its debt. Besides, those are the two best trucks on the market, and very reliable ones as well.
But you are correct, they could buy a Tundra.
http://www.youtube.com/watch?v=yrieIkkTx7Y
http://www.youtube.com/watch?v=zRfE_XAk2mE
http://www.youtube.com/watch?v=Z8PpZF77tgk
great job of reporting. Makes me wonder where Chevrolet gets their “every day, a thousand people switch to Chevy” line of horse shit.
When I look at these numbers, I ask myself, “Why are small cars and SUVs doing so well but small pickups struggling?” The answer is because they are not delivering on their goal of being efficient workhorses: great fuel economy, affordable, high towing and payload (albeit not as capable as full size). Over time, the manufacturers have strayed from the objective — They’ve gradually become more expensive, bigger and over accessorized – so much so that you might as well go for a fullsize pickup. Compact trucks have lost their edge over full-size pickups: value-for-money ruggedness packed inside a reasonably-sized body. The Ranger gets closest to providing that – unfortunately for us its forthcoming replacement will not be sold in the US.
That’s why despite all their timeline-related and legal problems I’m still rooting for Mahindra. They’re bringing us an entirely new pickup – compact, diesel-powered, fuel efficient and performance worthy of a true workhorse.