You may have caught a version of this ad on television not long ago, in which an actual monkey fires a confetti cannon. Notice that the monkey doesn’t show up in this version? That’s no coincidence. The Dodge brand, which has previously baffled audiences with such retrograde nonsense as calling the Charger R/T “Man’s Last Stand,” has backed down from using a monkey in its advertising after being criticized by PETA. So much for that thin veneer of über-macho, anti-PC gloss. Hit the jump for Dodge’s petulant response to allegations of animal cruelty.
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GM’s IPO filing still has yet to appear on the SEC’s EDGAR database, but while we wait for the S-1 form to clear, Reuters has some details on what to expect from the sale. The big news:

GM is mulling a plan under which sovereign wealth funds or pension funds would serve as “cornerstone investors,” a technique often used for large initial public offerings to show that key investors are supporting the deal, four people said…

Each cornerstone investor would likely be asked to commit to buying 2 percent to 10 percent of the IPO and cornerstone investors would likely account for 10 percent to 30 percent of the total IPO, one of the sources said.

On the other hand, another source says GM is targeting 15 percent of its equity towards cornerstone investors, with 20-25% is aimed at the retail investment market. Either way, Reuters points out that another recent large IPO of a government-owned business, the Agricultural Bank of China, relied heavily on cornerstone investors… but that the politics of such a strategy could be risky.

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Autocar reports that Renault workers in France are jumping on a bus and heading to the Paris Motor Show. Are the doing it because they fancy a day out? Maybe they want to see all the nice cars on display? Nope, they’re going there to protest. OK, so who do you think they are going to protest? Hyundai? Toyota? Ford? Nope. They’re protesting against Renault. So, a bunch of French Renault workers are going to the Paris Motor Show to protest against their own company? Why?

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With Sixty to Zero, leading auto industry journalist Alex Taylor III claims to provide “an inside look at the collapse of General Motors – and the Detroit auto industry.” The book is well worth reading, but not because it actually provides this inside look. Instead, this book, atypically as much personal memoir as history, lets us peer inside the life and mind of a top auto journalist. A close read suggests why such journalists provide little insight into what really goes on inside the auto companies.

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We object to the misleading, eye-catching advertisement, because contrary to the grandiose statement made in it, Opel is not actually offering a ‘lifetime’ guarantee

Reiner Münker of the German Wettbewerbszentrale (Center for Protection against Unfair Competition) lays into Opel’s recently-announced “lifetime guarantee” in the Wall Street Journal [sub]. Münker continues

In competition law, there’s a principle that forbids any marketing statement that contains objective untruth. Statements that are a “lie” at first glance can not be “clarified” with an asterisk or be made relative. We don’t reject the notion that this car guaranty is different from those offered by other manufacturers. But the misleading title “lifelong,” which suggests an unbeatable advantage over the competition, has no place in advertising.

And considering that the Opel warranty is limited to 160k kilometers, that seems like a fair conclusion. Unless of course Opel is admitting that its cars are literally not designed to go more than that distance. Either way, Opel’s major brand-building effort is not off to a good start.

The Wall Street Journal [sub] reports that after dragging employment down for the last several years, auto manufacturer is back to driving job growth.

Manufacturers added a seasonally adjusted 36,000 jobs in July, and, within that, the motor vehicles and parts industry added 20,700 jobs, the U.S. Labor Department said in its jobs report earlier this month. Since January, that segment has added more than 52,000 jobs, while manufacturing has added 183,000.

Before the recession, the motor vehicles and parts industry tended to lose between 50,000 and 60,000 jobs in July, without adjusting for seasonality. This year, it shed only 15,700, counting the same way.

But to sustain that growth, manufacturers need overall employment to continue growing. And as Wells Fargo analyst David Vitner points out,

manufacturing has come back much stronger than it did in the last two recessions. We had a huge inventory cycle that’s helped the sector, but we’re beginning to see it peter out a little bit.

How does a brand built on small, fun, efficient city cars build up to its inevitable first-ever SUV? Apparently the answer is very little. MINI’s seems to be aiming its forthcoming Countryman squarely at current MINI owners, with the first US market ads portraying the Countryman as little more than a MINI Cooper with four doors and All-Wheel-Drive (as opposed to Subaru-style outdoor lifestyle marketing). In other words, it’s not so much a Countryman as a city hipster with a flair for rural evangelism. But are four doors, AWD and a “sliding center rail” enough to bring new buyers into the fold? There’s almost no doubt that the Countryman will be a hot fashion item for a while, but the world’s first Austrian-built MINI is going to face high prices, weak power in the base spec (1.6 liters moving over 3k lbs), and intra-brand anti-SUV snobbery. On the plus side, it’s apparently very hip.

Redflex Traffic Systems of today reported to the Australian Securities Exchange that it had rebuffed the $275 million offer from toll road giant Macquarie Bank for outright control of the company. The Australian red light camera maker believes that it can spark a bidding war to drive up the purchase price and enrich shareholders.

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According to The Global Times, China’s burgeoning love affair with the automobile is maturing nicely: though sales have slowed in the Middle Kingdom, the engines are getting bigger.

In July, smaller cars accounted for only 65.38 percent of overall passenger vehicle sales, which totaled 946,200 units, declining 1.42 percentage points month-on-month and dropping below last year’s average of 69.5 percent for five months in a row.

“Small cars,” it should be pointed out, means cars with 1.6 liters displacement or less. This despite a 3,000 yuan ($443.37) government subsidy on 71 qualifying “small car” nameplates. And if an uncooperative market weren’t enough to cause some head-wagging in Beijing, only one Chinese-brand car made the China Association of Auto Manufacturers “ten best-selling sedans” list: the BYD F3. And no, not the plug-in hybrid version.

Reuters [via ABC] reports that GM has completed its S1 filing and will file Monday, after a Friday the 13th filing was delayed in order to

add a management risk factor after Chief Executive Ed Whitacre announced on Thursday he would step down and be succeeded by Dan Akerson effective September.

And that won’t be the only “risk factor” warning to investors in GM’s S-1. Bloomberg found a number of analysts ready to support the headline

GM’s Akerson to Struggle in Proving to IPO Investors Europe Fixable

Any bets on the number of times the word “Opel” appears in tomorrow’s filing?

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Thanks in part to help from TTAC readers, TrueDelta received a record number of responses to last month’s Car Reliability Survey—nearly 18,000. Updated car reliability stats have been posted to the site for 458 cars, up from 404 three month ago. There are partial results for another 351.

These stats cover through the end of June. Other sources of car reliability information will not cover the most recent months until the summer or even fall of next year.

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Who pays for free parking? Everyone but the motorist.

That’s the thesis of UCLA professor of urban planning, Daniel Shoup’s new book The High Cost of Free Parking. Marginal Revolution blogger Tyler Cowen explains Shoup’s line of thinking in an NYT Op-Ed.

Many suburbanites take free parking for granted, whether it’s in the lot of a big-box store or at home in the driveway. Yet the presence of so many parking spaces is an artifact of regulation and serves as a powerful subsidy to cars and car trips. Legally mandated parking lowers the market price of parking spaces, often to zero. Zoning and development restrictions often require a large number of parking spaces attached to a store or a smaller number of spaces attached to a house or apartment block.

If developers were allowed to face directly the high land costs of providing so much parking, the number of spaces would be a result of a careful economic calculation rather than a matter of satisfying a legal requirement. Parking would be scarcer, and more likely to have a price — or a higher one than it does now — and people would be more careful about when and where they drove.

The subsidies are largely invisible to drivers who park their cars — and thus free or cheap parking spaces feel like natural outcomes of the market, or perhaps even an entitlement. Yet the law is allocating this land rather than letting market prices adjudicate whether we need more parking, and whether that parking should be free. We end up overusing land for cars — and overusing cars too. You don’t have to hate sprawl, or automobiles, to want to stop subsidizing that way of life.

Cowen points to San Francisco’s market-based parking meters as one potential solution for the waste and stealth subsidies of automotive overuse caused by free parking (which Shoup reckons amounts to a staggering $127b annual subsidy). But will market-based parking pricing be any more politically palatable than other green behavior-modification efforts like, say, a gas tax? On the other hand, if municipalities can get rid of speed cameras due to increased parking revenue, perhaps the compromise might be more worth it to motorists. Either way, one gets the feeling that the free parking phenomenon isn’t going to disappear overnight.

Honda’s Civic Hybrid has always been something of an afterthought in the marketplace, as Honda’s “mild” hybrid system consistently fell behind the Toyota Prius in terms of mileage, electric-only range and green street-cred. Then, late last year, Honda settled a class action lawsuit alleging that the Civic Hybrid couldn’t hit its EPA numbers. And though the weak-selling Insight has replaced the Civic Hybrid as Honda’s problem hybrid of the moment, the Civic Hybrid woes are still piling up. The latest bad news comes from the LA TImes, which reports that Civic Hybrid batteries have been dying before their time, and that Honda’s software “fix” for the problem reduces mileage from 45 MPG to 33 MPG. Since the standard Civic is rated at 30 MPG, a number of Civic Hybrid owners are wondering why they paid extra for what amounts to a 3 MPG improvement on the highway… and they’re accusing Honda of refusing to replace batteries under warranty. In other words, this looks to be one of the first major battery warranty-related fiascos of the hybrid era… and it’s shaping up to be a nasty one. Electric car makers, take notice.