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The six top-selling brands in America have sold between 450,000 and 1.3 million vehicles so far this year, with Hyundai (410,047) just missing the party. 2010 is shaping up to be Ford’s year, as the Blue Oval started strong and hasn’t looked back. Chevrolet has taken advantage of Toyota’s image issues to widen a lead for second place, putting Detroit on track for a one-two finish as the year enters its final quarter. But will Toyota fight back? Will Hyundai edge out the Pentastar’s last big-volume brand by the end of the year? Will Nissan follow Honda upwards or slide towards the oncoming Hyundai juggernaut? Stay tuned as Chart Of The Day documents the battle to the finish.
17 Comments on “Chart Of The Day: Cumulative Brand Sales By Quarter...”
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Hyundai outsells Nissan, and you still can’t be bothered to include them?
I often seen a bit of anti-Hyundai bias – but from TTAC? Not good.
Hyundai outsells Nissan? Since when? Our numbers show Nissan ahead of Hyundai in YTD sales by some 188,857 units. But yeah, TTAC must be biased…
He must mean Canada…
http://www.desrosiers.ca/Monthly%20Updates/sales.pdf
Can’t say I thought I’d ever see Ford making decent cars and selling well.
A thought about Dodge. There will be some nice product coming, but Dodge will have all it can do to stay ahead of Hyundai. I would suspect that a resurgent Dodge may hurt Chevrolet more than anyone.
But an contrary thought. Every Chrysler brand is now under one roof in most dealerships. Go to a Ford or Chevrolet dealership (or Toyota, Honda, Nissan) and the salesman will try to get you into his brand. The Dodge customer, however, can look at a Chrysler, Jeep, Ram (or maybe even a Fiat) without leaving the dealership or the salesman. There were those who always maintained that this was why Plymouth never really challenged Ford for second place, even in its best years. Plymouth was always paired with Dodge, DeSoto or Chrysler. The Plymouth buyer could be upsold to a “better” car for only a few dollars more a month.
This issue will not hurt Chrysler as a company – this will be a good way to offer multiple brands that do no poach on one another. But it could hurt one individual Chrysler brand (Dodge, in this case). The conclusion is that Chrysler would do well to avoid comparisons such as this and focus on the success of the entire stable.
Cue in Z71_Silvy with the dissenting Pro-Gumb’mint Motors view in 3…2…
Say what you like about bailouts, socialism, etc., it’s good for all of us if GM can recover. I had a Malibu for a rental car over the weekend and it was surprisingly good, just lacking in mid-range punch, and the dash was gratuitously ugly, with little silver caps over the base of each instrument needle for no apparent reason. But still: a decent looking, comfortable car and probably a reasonable competitor to a Camry or Accord.
And for the record, the GM bailout is not, technically, socialism–no matter what we may think of its success or failure. Had the employees of GM become federal employees, and had the government taken ownership of the facilities, that would have been socialism. One fifth of VW stock is owned by the German state of Saxony. Is that socialism?
Interesting info, but fix the graph labels. X axis is time, Y axis is volume, and colored lines are brand
Twotone
Nissans been the fastest growing Japanese brand for some time, don’t see Hyundai passing them up anytime soon. In fact I see Nissan passing up Honda within the next 2-3 years.
In fact I think Hyundais bubble is going to bust soon anyway…
Right you are, that bubble is going to bust, and bust big.
Why do you think Hyundai is a bubble that’s going to burst?
Hyundai has some good products, but they are in a position where the hype far exceeds the quality of the actual metal. The press has gone gaga over the Genesis, but it is outsold by the MKS which everyone seems to consider a failure in the segment. The upcoming Equus is going to be an incredibly tough sell at the price Hyundai wants for it – sure it’s a value compared to the BMW 7 or Mercedes S, but the Genesis at close to $30K is a lot more accessible than the Equus @ $50K, plus, early reviews haven’t been positive.
Hyundai is selling big on warranty and comparative value right now, both of which are things that other automakers can match if Hyundai becomes a serious threat. There is also some concern about overall long term Hyundai reliability and quality, or even short term as evidenced by the recent massive recall of 2011 Sonatas.
I’m not anti-Hyunai and Kia, I think they make some good cars, and overall I think they will succeed. They’ve done the easy growth so far though, breaking into a top three sales position will be much harder, and I think any company would have a hard time living up to the hype that surrounds Hyundai lately.
True, they did have the Sonata recall, but they addressed it quickly and seemed to have pushed it off of the radar screen. On the positive side, the Sonata was one of only two cars to score 5 stars on the new NHTSA crash tests in the 1st batch of testing. That’s going to give them a lot of good press. At the same time, Toyota is going to be dealing with the Camry getting only 3 stars – although I suspect they’ll quickly fix the problem. Still, they’ll take another PR hit until it’s fixed.
Another shot in the arm for Hyundai/KIA will be the Korea Free Trade act – if and when it passes Congress. If it goes through, it’ll cut their costs further and give them another opportunity to cut prices if they need to goose their sales.
The new models should give them a shot as well. Then again, once the new models ship, the growth may very well start to flatten. However, I don’t think they’re a bubble that’s going to burst.
@Mercennarius
Nissan has been growing the past couple of years b/c they have been putting a lot of $$ on the hood of their vehicles in order to move them (same w/ Toyota to a lesser extent), as well as gorging on fleet sales.
Hyundai, otoh, has cut back sharply on incentives, as well as fleet sales (for Sept., Hyundai’s fleet sales % was 13% and will only continue to drop as the new Elantra, Accent and Santa Fe roll out).
@NulloModo
If the Genesis is a “failure” (3rd best selling RWD midsize luxury import sedan in 2009), then the new Infiniti M must be a disaster, considering that it is being outsold by the Genesis sedan which is in its 3rd year of sale.
The Sonata has had 2 recalls; the 3rd gen Honda Odyssey, for example, had 5 recalls in its 1st year, including for loosely assembled steering columns.
As for the Equus, early reviews have been pretty positive, but w/ some criticism of the amount of feedback and feel from the steering; reviews of the Equus w/ the recalibrated steering have indicated much better steering feel and feedback.
Hyundai and Kia have already surpassed Nissan in sales in the US; they will probably pass Honda sometime in 2012.
I’ve long been sympathetic to Ford and I’m pleased to see their current resurgence. But on the ground here in Seattle, I’m not seeing much signs of success for them. I rarely see a new Ford passenger vehicle that isn’t adorned with rental car barcode stickers. As for the much hyped Fiesta, I’ve only seen two and both were definitely rentals parked in hotel lots. I thought there was constrained supply on that car, but it’s already being pushed to fleets? The only bright spot I’ve seen is the growing adoption of the Transit Connect, though that is probably replacing E-series vans. Apparently the sales numbers don’t lie but Ford hasn’t seemed to gain much ground here in the NW.
Ford’s sitting on top of the pile!! I’ve got to digest this. Thinking back to the wild ass aspirations of Nasser and the tough times following that “mistake” as the ship was righted.
Wow, the times they are a changin’.
I stand corrected; Nissan BRAND outsells Hyundai BRAND in the US.
But Hyundai GROUP (including Kia) outsells Nissan GROUP (including Infiniti) in the US.
Maybe Hyundai would be smarter to simply buy the remaining percentage of Kia, and rebadge all cars as Hyundai cars worldwide.
If they do that, Toyota, Volkswagen and even GM execs are going to have a lot of sleepless nights….