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Is it a concession to the reality that the Volt isn’t actually an all-electric vehicle all the time? The Volt’s advertising campaign is about to break, and that’s the chosen tag line. How about “More Hybrid Than Electric”? Others?
36 Comments on “Chevy Volt Ad Campaign Tagline: “More Car Than Electric”...”
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I must be getting older – or I need to watch Mad Men regularly – but this tagline makes no real sense to me. It is too ambiguous and does nothing to convey any of the car’s really strong points or unique qualities.
“More hype than anything.”
Runs on vapour?
Did the guy in the suit gain some weight since the concept? Is that part of the overall reality sux campaign?
I like the look of the final car much better than the concept.
I don’t know what “more car than electric” means. That could apply to every car on the road today.
A more accurate tagline would be “More Spending Than Savings”.
More Truth than before.
More gas than advertised.
More smoke, less mirrors.
“Spend twice the price of a Prius for half as much!”
“From Concept to Reality, we gained a LOT of weight. So did the car.”
“You were already forced to buy the company… whoops, not so fast, you still have to spend 41 large for the car.”
“The VOLT: Don’t buy it to justify your own inflated sense of self-worth. Buy it to justify ours.”
“GM: Still not dead yet, but wait ’til the batteries start exploding.”
“What price automotive jingoism? $41,000.”
“You want a Leaf instead? P***y.”
“At least it’s not a badge-engineered Daewoo.”
“Kinda looks like a iPhone inside. Has the same battery life too.”
“You want a Leaf instead? P***y.”
I think that’s the winner, preferably spoken by Bob Lutz
“The Volt: More Suck Than Blow.”
Terrible. Just as with “Pontiac is Car”, somebody needs to tell GM that car is not an adjective.
It’s better than bad, it’s good!
I pulled up the trademark registration (85137581), here’s the complete line:
IT’S MORE CAR THAN ELECTRIC
It seems like they got it backwards from what their message has been, don’t they want to say IT’S MORE ELECTRIC THAN CAR?
BTW While I was looking at the database, I noticed they registered CHEVROLET SONIC on 10/5
These are trademark applications, not registrations.
Oh I get it! Electric car.
It took me a while.
Way to invite the parody.
God that is stupid.
Wow.. just wow….
This is supposed to be a low volume car that gives GM a “halo” effect. The key is to talk up the electric and get folks to pay a HUGE premium because the car is soo awesome / cool / kick a$$ because of the electric bits.
And they DOWNPLAY the electric to say it’s a car?!?!?
I hate being a forced shareholder a little more every day.. It’s like waking up every day and having a little more gangrene on my leg…
Pardon me while I go to the bathroom.. I think I’m gonna be sick…
Since the marketing “gurus” at GM were the only ones who thought the original campaign was a good idea, perhaps they’ll like “Not Your Father’s EV1?” It worked well for Oldsmobile, right? Oops.
Seriously, just forget the hype and the negative “press.” How about:
“The most technologically advanced car on the face of the f’in Earth!”
or
“Bailouts, Apple Pie, Chevrolet! No, seriously, buy one so you won’t have to bail us out again! ”
or
“Chevrolet Volt – Saving the Gulf of Mexico One Car at a Time!”
or
“Drill Baby Drill will be even more nonesense if we just all drive Volts!”
First the Vollt song and dance (literally) now this. The only hope Chevy has now is that this is so idiotic that it actually works. WTF? Is the Volt is so damn good that they can sell it with an incomplete thought? This is so bad it makes me wonder if it isn’t deliberately so in order to give the executives something to blame because they know the Volt isn’t going to sell well.
“Chevy Volt: more of what you usually get from us and less of what we promised.’
“Chevy Volt; we scrap better concepts than we build.’
Another 80% GM product?
This car is supposed to appeal to EV supporters and then GM gets that part almost right instead of right or heaven forbid – hit a homerun!
Are they repeating the EV1? That is basically sabotaging the EV which worked for EV enthusiasts and then claiming it didn’t work while crushing all of them. EVs certainly do work – just ask the owners of the RAV4-EV.
My guess is the Volt won’t sell well and GM will make some sort of statement about American’s not wanting EVs or that the tech isn’t ready when in fact people may in the end not want the 80% product from General Motors.
I hope if GM doesn’t have a homerun here – that Nissan sells 3 million Leafs just to show GM that their design may be the big problem.
Are they gonna use the Electric Slide song in the commercials? (Or are they already doing that and I just missed it?)
Me thinks “Booty Call”.
Geesh, why didn’t the go all the way down Corny Lane …
“The Volt Overcomes Resistance with Current!”
“Kirchhoff Never Saw This Coming” (nerd alert if you get that one)
“Get Amped with a Volt and get the Granola Girls!”
“Volt: Just Like Pontiacs, It’s Car”
Introducing the new all eclectic Volt.
I’m pretty sure I saw the Volt being driven by hamsters in the Kia “you can deal with this…” commercial. So, given that, here goes:
“More toaster than car”
“Ohm my god!”
I have a new high concept for GM marketing. The tagline should be:
No Taglines. Just good cars.
Volt is the car of the future!
A $40,000 economy car that is, which at some point in the future will be common, given inflation and all. Why not experience that today!
“Buy a Volt because, we can’t sell you a pony.”
How about “The Volt: It’s not what we promised, but what ever is?”
+1. Absolutely spot-on.
Change the name to iCavalier to pull from the deep well of GM legacy but still be trendy.
or iCar. That would rock, but Apple would probably sue. How about eCar?
“The best we can do for now”
“Close enough for government work!”
“More past than future”
How about – “Chevy Volt – Prepare to be shocked!”
Shockingly expensive! You’ll be shocked every month when you make the payment!
Shockingly poor range! You’ll be shocked every time you switch to gas and get less MPG than a diesel!
Shockingly complicated! It’s a new GM platform. Like the first time we did an automatic transmission. It’ll be in the shop a lot, and when it is you’ll be shocked by how little our technicians understand it. Electrical engineers they aren’t…