European auto executives have been freaking out about a possible Chinese invasion for some time. In fact, Fiat’s Sergio Marchionne has even admitted that he “bought” into Chrysler in hopes of forming a company capable of selling five million units per year globally, the number he felt an automaker needed to hold off the Chinese. And though Chinese production certainly has its advantages, Chinese brands haven’t had much luck in mature markets. Brilliance left Germany under a cloud after its cars failed crash tests, the Jiangling LandWind became infamous after its run-in with the ADAC crash test crew. But, as Bertel has noted, no Chinese automaker can give up on the idea of attacking Europe. Great Wall, which has already been banned from Italy for copyright infringement, has committed $130m to a Bulgarian plant from which it plans to build knock-downs of its suspiciously-familiar vehicles for the European market. But, as these Great Wall promotional images prove, even if GW’s low-cost (€5,000) Chinese cars are up to snuff, the brand still has a long way to go on the marketing front.
Have you ever seen a Cool Bear or some-such? Man, if that doesn’t warrant a copyright infringement, I don’t know what does..
So, Cool Bear= Toyota Bb
Haval M1=Chevy Trax
Haval H3= Mazda CX7 with an Isuzu Axiom body
Volcex C30= Generic Daewoo Chevy sedan
Florid= Toyota Vitz
Do I win the TTAC No-Prize?
Wow, I thought I was looking at 2011 Toyotas and Scions.
Gack! And I thought SSangYong made some ugly cars. At least we only get the tray top and the 4wd v240, x240, big cars with little petrol motors, not a diesel in sight. Sad really.
Those are some funny marketing images!
Why are teeth pouring out of that Shark’s mouth?? What in the world are the marketing people trying to communicate in this picture?
I think they’re trying to say that the car is so tough even a shark can’t sink its teeth into that tough truck!
Those are the obvious effects of poisoned water. China will get some form of EPA eventually. Then their prices will start to rise to levels of the first world.
If the ADAC can’t stop them, Adobe (in the wrong hands) surely will.
Hahahaha!
You’re a funny man Bertel!
I’d love to see the finished ads, since these look like the art for the upcoming campaign. Outside of the shark ad, these all look like pretty mundane automobile advertising images. Fun with Photoshop, as I like to say.
So much for SAIC MGs invading Europe – it looks like Great Wall will get there first.
Picture #6; the car looks like it farts rainbows.
If that isn’t the most eco-friendly emissions ever, I don’t know what is.