Where were we? After Day One of the SCCA National Solo Tour event at Atlanta Motor Speedway, I was in eighth place and destined to do some jort shopping. And yes, dear readers, I have a humiliating jort photo for you, because You Deserve It(tm).

What happened on Day Two? Well, it’s confusing. I got better, considerably so. But the competition got better, too. On Day Two, I finished seventh. In road racing, the results would look like this: one eighth place and one seventh place. (Also, in road racing I would have put somebody into the Armco before taking a crap result like that.) This being autocross, however, it’s only natural that I ended up with ninth place. And 113th. Of course. 113th place.
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In TTAC’s early years, we spilled much digital ink over GM’s bloated brand portfolio, wondering again and again what brands should be cut, which should move upmarket and which should move downmarket. It’s a fun exercise, but one that history has largely passed by. Not only did GM cut Saab, Hummer and Pontiac in its bankruptcy, but Chrysler has more than doubled the potential number of brands to be sold through its distribution channels, shifting the brand-clutter center of gravity towards Auburn Hills. But GM isn’t done struggling with the legacy of the Sloan system, as GM North America boss Mark Reuss tells Automotive News [sub] that GM still has at least one major branding battle on its hands: Chevy versus GMC.

We need to make sure that we drive the differentiation in the product and the price to create that separation that we know we can on GMC and Chevrolet. I don’t think we have the margin opportunity set up quite right with GMC.

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The king is dead! After years of dominating the subcompact charts, the Nissan Versa was toppled from its top spot by not one but three upstart nameplates. Kia’s Soul, the Versa’s most consistent competition since it launched, has finally arrived as a legitimate slow-wave hit, topping 10k units and running away with the segment even as an updated model was announced at the NY Auto Show. Fiesta finally came into its own as well, racking up a thoroughly legit 9,147 sales over the month, and the lagging Fit staged something of a comeback with sales rising to 8,116 units. Versa’s fourth place finish was enough to handily beat Chevy’s aged Aveo, which itself nearly slipped below the equally aged Hyundai Accent for the month. Meanwhile, Yaris held off a solid-ish performance by Mazda2 and creamed its Scion xD cousin. With the Versa’s fall from grace (and the Cube’s non-impact) we have what may be an interesting peek at what the segment could look like when Nissan replaces its roomy Versa with its underwhelming Versa (Sunny) sedan. Of course, with new Soul, Aveo (Sonic), Accent and Rio models coming soon, there’s no telling where this segment could end up by the end of this year.

Though the EPA won’t actually announce its 2025 CAFE standard until September, the California Air Resources Board’ insistence on a 62 MPG standard for ’25 has the industry’s analysts and talking heads in something of a frenzy. Smelling the smoke on the breeze, Automotive News [via AutoWeek] trots out a range of interpretations of the proposed 62 MPG standard, from the frightening to the apocalyptic. Cost increases per vehicle for a 62 MPG by 2025 standard are estimated by government agencies at $3,500 “at most,” while Alliance of Automotive Manufacturers reckons they’ll run “as much as $6,400.” Sean McAlinden of the notoriously industry-friendly Center for Automotive Research figures the market will have to shift to 64% plug-in hybrids, at a price increase of $9,970 per vehicle, while the AAM adds that 62 by 20205 “could cut car sales by 25 percent, costing the industry 220,000 jobs.” And the EPA seems to be listening to the rising chorus of grumbles, as the agency’s Margo Oge soothed the locals on a recent visit to Detroit with the words

We will be very mindful — and I underline ‘mindful’ — of the consumer throughout this process. Unless people buy these new clean cars and trucks, and buy them in large numbers, everyone loses.

But if CARB wants 62 MPG by 2025, it will get it from the EPA. Which means the real question is simply how much will the standard actually add to per-vehicle costs? Is the industry inflating its numbers in hope of a teaspoon of federal sugar to help the medicine go down? Is the 62 MPG standard really an industry killer?

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If Lord Acton were alive today, I’m sure he’d say: “Power tends to corrupt, absolute power corrupts absolutely. Great cars are almost always bad cars.” I believe it this philosophy that Cadillac hopes will rejuvenate Cadillac, a brand that only recently started taking performance seriously but is already achieving some surprising results. Already our own […]

Mazda’s CX-7 and CX-9 are masterpieces of scaled design, distinguishable largely by proportion or badging rather than any real differences in design cues. And, by the looks of this camo’d test mule, Mazda’s forthcoming CX-5 will be yet another CX… just, you know, smaller. But don’t be fooled: the production CX-5 should be one of the first applications of Mazda’s Kodo design language first shown on the Shinari concept. In fact, the Minagi concept has already previewed the CX-5’s use of the new “Japanese Alfa Romeo” aesthetic, but as this hypnotic video proves, the language can go a lot of different directions. At least it will definitely be different… and not in the Cheshire Cat-meets-Pokemon way, either.

Just over one week ago, a Detroit News piece pointed me towards a letter written by Senators Carl Levin and Debbie Stabenow, which took China to task for considering draft legislation that might possibly require more technology transfers to Chinese companies as a precondition to market access. Having chased down both the letter and the US National Trade Estimate it was based on, as well as several reports on the draft legislation itself, I wrote a lengthy piece about how Senators Levin and Stabenow were rattling the saber about what appeared to be a complete non-issue. In that piece, I not only debunked the senators’ concerns, but I also pointed out that China’s local consumer EV subsidies were the far more worrying potential trade barrier, as we have been hearing that they require that all qualifying EVs be built in China and sold with Chinese brands (a condition at odds with at least the 2004 version of China’s Auto Industry Development Plan, which stated “local governments should encourage fair competition among motor vehicles made by different places on the local market. They are not allowed to carry out any discriminative policy or measure which may lead to discrimination against non-locally manufactured automobile products.”). And it turns out that my 2,000+ words didn’t put everyone to sleep, as a new DetNews piece re-reports the Stabenow/Levin letter with the inclusion of a new motivation never mentioned in their actual letter, to wit:

For electric or plug-in vehicles to qualify for incentives under the proposed rules, they must be produced in China — by a Chinese carmaker or in a joint venture with a Chinese company

Ignoring for a moment that this wasn’t explicitly mentioned in the letter, there’s another issue here: subsidies aside, building any car in China requires a joint-venture. More importantly, China need not establish any barriers to the sale of imported plug-in or hybrid cars for the simple fact that the Toyota Prius’s epically weak sales there prove that imported NEVs can’t compete in the market. Of course subsidies may change that, but even more important is the issue of registration limits: if China requires EVs to be locally-made in order to waive Beijing’s registration restrictions, that could create more of a barrier than any cash subsidy. Meanwhile, neither Daimler nor Toyota nor VW nor BMW seems to have a problem with building EVs locally under a JV (cost and supply chain make Chinese production the logical choice anyway, necessitating a JV). The DetNews (and presumably Senators Levin and Stabenow) are getting closer to understanding the problems with China’s New Energy Vehicle Plan, but it seems they may yet have some more TTAC reading to do.

Of all the barriers standing in the way of commercial success for electric cars, the “image issue” is perhaps one of the least understood. Most EV firms have embraced the distinctively Western “green consumption” trend, in which a kind of environmental asceticism drives consumer values of downsizing and ultimately self-denial. But making a conscious choice to not use gasoline and accepting whatever the market happens to offer is not a phenomenon that automakers can expect to sustain itself. If they ever want to achieve mass acceptance, EVs need an image context that goes beyond graywater recycling, “freeganism” and other highly conscious but ultimately self-denying lifestyle choices.

Racing is one obvious way to broaden EV appeal, as it highlights the positive performance aspects of EV drivetrains, but sadly no major OEM will commit to an EV racing series. Besides, racing hardly builds on the existing (if limited) green appeal of EVs. Enter the EV as disaster response vehicle. The NYT has a fantastic story about the use of EVs in rescue efforts after the Japanese quake/tsunami, when gas was largely unavailable. The story proves that EVs, far from being mere lifestyle accessories, can be hugely useful in the right circumstances. And because so many green lifestyle choices stem from a perspective of apocalyptic expectation, this story both broadens and builds on the EV’s existing appeal. Most importantly of all, pictures like the one above will do more to banish the limp-wristed, “anti-luxury” image that curses EVs than just about anything else. Just as SUV buyers would swell with pride seeing an ad image of their Explorer in off-road conditions they would never visit themselves, the image of EVs running first-responder missions in a quake-torn Japan could be of lasting significance.

TTAC reader Tiburon Guy writes:

Hey Sajeev,

Long time I know: I still have the Hyundai, fixed up and kicking butt. I ditched my 2000 Ford Mustang v6 and bought a 2010 Ranger XLT. No regrets at all: 24 MPG city…come on!

The real reason why i’m responding is I have a question: I always wanted a car from my birth year. (1982) Thing is, the early 80’s weren’t too kind aesthetically on domestics. With a budget of 8-10k, what would you guys suggest that I should get from 82 that looks good, rides better, and won’t leave me broke from maintenance and repairs?

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Electronics retailer Best Buy raised a few eyebrows when it began selling Brammo electric motorcycles alongside its flatscreens and Xboxes a few years back. Two years after that agreement was announced, however, Brammos are sold at only three West Coats Best Buys (one here in Portland, OR, two in California) and Brammo is expanding its own dealership network independently of the big box chain. Was Best Buy’s Brammo experiment a disappointment? If so, it’s not stopping the retailer from pursuing other electric vehicle opportunities, as Best Buy’s mobility and transportation honcho Chad Bell tells Automotive News [sub] that it’s talking to electric car firms about a possible retail deal.

We are having conversations with some of the startups. I would say the conversations are going well. We are very excited about several partnerships that we can’t talk about yet. We probably get more traffic in a weekend than some of these dealers do in a month. The benefits for a small automaker trying to cobble together a sales and service network are obvious.

Australian investors in the photo enforcement firm Redflex Traffic Systems voted down a buyout offer from toll road giant Macquarie Bank and the asset management firm Carlyle Group at a general meeting in Melbourne today. The recently sweetened deal would have paid A$2.75 per share, or $305 million total, to take over the speed camera and red light camera business.

“Your directors unanimously recommend that shareholders vote in favor of the improved scheme proposal, in the absence of a superior proposal,” Redflex Chairman Max Findlay told assembled shareholders. “I can confirm that no superior proposal has been received.”

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A lot of people are worried that billions of people in China and India will buy cars in droves and use up our gasoline give polar bears a tan. The worry beads can hyperventilate a little easier. India’s April sales are in. And they are outstanding “grew at their slowest pace in nearly two years in April,” reports the Wall Street Journal with a sigh. (Read More…)

BMW can’t make cars fast enough in China. Chinese customers must suffer through interminably long delivery times for their imported Siebener. To solve this problem, BMW is building a second production plant in China together with its joint venture partner Brilliance, to be opened in 2012. The plant is already too small. (Read More…)

Some people are still worried about the Chinese trade imbalance. They should look at the car industry. Car-wise, China’s trade is shockingly imbalanced, a report of Chinas automotive industry association CAAM shows. (Read More…)

If everything goes according to what The Nikkei [sub] has heard on the grapevine sake circuit, Toyota will deliver a plug-in Prius hybrid by 2014. A plug-in with an interesting twist … (Read More…)