After the zusammenhang of the bailout era, green car ads have juiced up the competitive battles in automotive marketing, with Chevy attacking “range anxiety,” Hyundai wrangling the asterisks and now, Nissan busting the Volt’s chops for enjoying the odd sip of gasoline. After leading off its Leaf marketing effort with a saccharine ad featuring a polar bear driven by global warming from his arctic home, Nissan is getting back on track by bashing its highest-profile competitor… and given that the EV market is still dependent on early-adopters in search of EV purity, the attack is a fairly shrewd one. Eventually the market will be less hung up on the novelty of pure-electric cars and will look at overall efficiency and capability. For the time being, however, Nissan’s got to make the most of its unmatched gamble on the pure electric car. Watch the ad after the jump

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China supposedly plans to limit the number of cars allocated to central government officials to one vehicle for every 20 people working there. That news comes in a roundabout way. Bloomberg has it from China’s not always reliable 21st Century Business Herald, which in turn cites a State Council statement.

According to Automotive News Europe, this could undermine “sales prospects for the Volkswagen AG Audi brand, which dominates the official fleet.” (Read More…)

With €30m from PangDa and €30m from Gemini Investments, Saab restarted production today at its Trollhättan factory. According to SaabsUnited, the line will run at 80% speed today and Monday, before moving to 100% (over 200 cars per day) by the middle of next week. Speaking at a press conference, CEO Victor Muller reflected:

It’s been an interesting lesson. A company like Saab, that lives in a glass house, should never be caught in a situation where there is not enough cash to withstand the storm as the one we have seen now. What happened seemed like a very insignificant situation became a very significant situation, and next thing you know, you are losing six weeks of production… it was very, very tough and we’ve had some very adverse circumstances that we’ve had to live with, but we got out of it. I think that if you got through 2009-2010 as Saab has been, anything else is relatively easy. We will definitely ensure that this will not happen again. This means that we will be on a quest to ensure that we have sufficient funds at all times to overcome adveersities like this because we can’t afford to have another production stoppage with all the relating downsides, such as disappointed customers, upset suppliers and media attention… that is definitely not in our interests.

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Headed for the G8 summit in France, President Obama left Britain today on Air Force One. He left a pile of unpaid traffic tickets behind. London’s Mayor Boris “BoJo” Johnson announced that he will bill the U.S. government 10 pounds for each car in the presidential motorcade, including The Beast that either did or did not get stuck in Ireland. The money is for the London congestion charge, abbreviated to C-charge. “Our roads were not closed during the President’s visit so his motorcade will pay,” the Mayor told London’s Evening Standard. “The Beast will pay the charge, I’m delighted to say.”

While it looks like The Beast will be billed, payment is a completely different matter.

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There is a war of opinions over the direction of the Chinese car market. Bloomberg says that “China’s auto sales may fall 10 percent this year with the end of government stimulus policies and restrictions on car licenses, according to the China Automotive Technology & Research Center.”  Bloomberg’s colleagues at Reuters called Chen Hong, President of China’s largest automaker SAIC as a witness.  He expects the Chinese car market to grow  7.4 percent to end up at  19.7 million units by year’s end. Who’s right? Who’s wrong? (Read More…)

A government labor relations board in Australia yesterday upheld the firing of an employee busted for driving a speed camera van at more than double the speed limit. Stuart Rollo appealed to Fair Work Australia after he was terminated by Serco Traffic Camera Services in Victoria on December 10 for driving 102km/h (63 MPH) 50km/h (31 MPH) zone. On Thursday Commissioner G.R. Smith determined the firing was warranted by the circumstances.

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Saab is on the hunt for a new advertising agency to take the creative lead on its estimated $114 million global advertising account. According to the U.K. advertising industry rag Campaign, the pitch “could be delayed following problems with production at the carmaker and reports of issues with paying suppliers.”

For more than 15 years, the Saab account had been handled by Lowe’s Swedish office Lowe Brindfors. US and UK advertising was handled by the old GM standby McCann. It is quite common that an account is put under review after such a long time, especially when new owners come in. However, the cause of the pitch was different this time. Lowe Brindfors took a hike. (Read More…)

“Ten Years Of Faith” is the title of Porsche’s press release. Faith in what? The M96 engine’s ability to stay sealed for up to 15,000 miles? The residual value of normally-aspirated $130,000 convertibles? George Michael’s career? No, in this case it refers to the giant “leap of faith” Porsche took when they decided to enter the Chinese market.

To celebrate this trustafarian, er, profitarian, um, onanistic, no, wait, humanitarian effort, Porsche has released a limited edition of ten very special cars for the Chinese market. Warning: the images below the jump are not safe for human consumption.

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Today, Japanese automakers announced domestic and global production numbers for April. April was the first month to take the full brunt of the March 11 tsunami. For the first time, it is possible to get a clear picture of car-nage 2.0, and the carnage is gruesome. Most of Japan’s auto industry had been down for the first half of April, and came only tentatively back in the second half. At home, all major Japanese automakers were hit hard in April. Overseas production was impacted to varying degrees. On a global basis, the Japanese auto industry lost more than 600,000 units in April, or 35.7 percent of its global production in April 2010. Gory details after the jump … (Read More…)

As I explained in the introduction to this series last week, I’m finally tackling the story of the most significant car I’ve ever owned. This ’65 Impala went through ten years, 100,000 miles, and many conceptual shifts during its time with me, but it all started out as my attempt to make an art car that wasn’t A) lame and B) contemptuous of the idea of the car itself. (Read More…)

If it were up to the candidates for president on the Republican side, we would be driving foreign cars; they would have let the auto industry in America go down the tubes,

These were the words of Democratic National Committee Chair Rep. Debbie Wasserman Schultz (D-Fla.) at a breakfast put on by the Christian Acienec Monitor. But, as TheHill‘s Michael O’Brien reports, Ms Wasserman Shultz owns a 2010 Infiniti FX35 that is built by Nissan in Tochigi, Japan. And, adds O’Brien, “The car appears to be hers, since its license plate includes her initials” (it is, see picture above). The congresswoman’s response (through a spokesperson):

They can try to distract from the issue if they want. But if Republican opposition researchers are snooping around garages, they should know that if Republicans — who said that we should let the U.S. auto industry go bankrupt — had their way, they wouldn’t find a single American made car anywhere.

*Sigh*

These two graphs preface NHTSA’s recent Vehicle Safety and Fuel Economy Rulemaking and Research Priority Plan [PDF] for the 2011-2013 period.

What does the data tell you? What’s a safety regulator to do? Oh, and you might want to look at this graph before you answer…

Should you be afraid of towing in a new Ford Explorer? Though the newly-unibody Explorer is rated for up to 5,000 pounds, Jack Baruth noted in his review that

My experience pulling my race car on an open trailer with my Flex indicates that the D4 chassis is more than up to the job, but that the transmission just feels delicate. Serious towing with a sideways gearbox frightens me, and it should frighten you, too.

And though you might well share Jack’s nervousness about towing in a new Explorer, the law of the land says it’s safe pulling up to 5,000 pounds. Even so, Consumer Reports found out the hard way that not everyone believes in the Explorer as a safe, effective towing machine. Namely the equipment rental company U-Haul appears to have some kind of problem with the Explorer, as  CR’s Eric Evarts explains

I called U-Haul to see about renting their largest, 6×12-foot open trailer to drag the mulch home. “Come on down! $29.95 for the day,” the friendly attendant said.

Eager to finish that day and save $18 by delivering the mulch myself, I trundled off to the local U-Haul lot. As the workers started to fill out the paperwork inside, their faces went ashen the second I said, “Explorer.”

“Sorry, we won’t let any equipment out behind an Explorer,” they said, and began putting away their pencils.

Huh?

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Editor’s Note: This piece, by John Carr, originally appeared at the National Motorists Association blog.

Wayne Crews recently posted an editorial on cost-benefit analysis and regulations. It’s worth a read.

In the 1970s the Carter administration prohibited speedometers from indicating speeds over 85 miles per hour. The idea was around before Carter, but his people implemented it.

Regulations require some justification. The justification was, people might not drive fast if they didn’t know how fast they were going. After some hand-waving and pulling numbers out of orifices it’s possible to fabricate a number of accidents and deaths per year prevented and call that the benefit of the regulation.

As part of Reagan’s regulatory reform the speedometer rule was scrapped. Rescinding a regulation requires some justification. The justification was that there was no real evidence that limiting indicated speed would reduce or had reduced driving speed.

An ineffective regulation is harmful because it imposes costs with no benefits.

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