2011 started promisingly enough, with sales soaring above a 13m unit SAAR for the first four months of the year. Halfway through the year, however, what looked like a solid recovery is proving to be less than entirely reliable, as SAAR looks to drop below 12m units for the second month in a row. While the macroeconomists fight over whether this mid-year stumble is a sign of fundamental weakness or minor hiccup in a strong market “backstopped” by a seemingly endless “pent up demand,” it’s time for us to look at the sales numbers from each firm. Check back regularly as we update our developing table of sales, and be sure to watch for more mid-year sales analysis as we get a handle on who is best positioned to take advantage of the market, whether 2011 proves to be an up, down, or sideways year.
| Automaker | June 2011 | June 2010 | Pct. chng. | 6 month 2011 |
6 month 2010 |
Pct. chng. |
|---|---|---|---|---|---|---|
| BMW division | 21,637 | 19,182 | 13% | 113,705 | 100,632 | 13% |
| Mini | 5,228 | 4,149 | 26% | 29,816 | 20,953 | 42% |
| Rolls-Royce | 43 | 44 | –2% | 263 | 255 | 3% |
| BMW Group | 26,908 | 23,375 | 15% | 143,784 | 121,840 | 18% |
| Chrysler Division | 16,529 | 17,893 | –8% | 96,068 | 108,126 | –11% |
| Dodge | 43,401 | 36,996 | 17% | 229,898 | 200,467 | 15% |
| Dodge/Ram | 65,948 | 53,858 | 22% | 349,996 | 292,322 | 20% |
| Fiat | 1,803 | – | –% | 4,944 | – | –% |
| Jeep | 36,114 | 20,731 | 74% | 188,924 | 126,771 | 49% |
| Ram | 22,547 | 16,862 | 34% | 120,098 | 91,855 | 31% |
| Chrysler Group LLC | 120,394 | 92,482 | 30% | 639,932 | 527,219 | 21% |
| Maybach | 4 | 5 | –20% | 28 | 33 | –15% |
| Mercedes-Benz | 22,563 | 18,998 | 19% | 118,021 | 106,973 | 10% |
| Smart USA | 470 | 577 | –19% | 2,696 | 3,349 | –20% |
| Daimler AG | 23,037 | 19,580 | 18% | 120,745 | 110,355 | 9% |
| Ford division | 186,054 | 155,127 | 20% | 1,027,485 | 858,454 | 20% |
| Ford/Lincoln/Mercury | 193,415 | 170,695 | 13% | 1,069,736 | 953,146 | 12% |
| Lincoln | 7,361 | 6,318 | 17% | 42,003 | 43,762 | –4% |
| Mercury | – | 9,250 | –100% | 248 | 50,930 | –100% |
| Volvo | – | 4,995 | –100% | – | 28,206 | –100% |
| Ford Motor Co. | 193,415 | 175,690 | 10% | 1,069,736 | 981,352 | 9% |
| Buick | 14,868 | 13,133 | 13% | 93,599 | 70,032 | 34% |
| Cadillac | 10,860 | 11,788 | –8% | 76,122 | 64,785 | 18% |
| Chevrolet | 156,838 | 141,025 | 11% | 904,538 | 781,006 | 16% |
| GMC | 32,769 | 28,218 | 16% | 187,351 | 150,834 | 24% |
| Hummer | – | 303 | –100% | – | 2,929 | –100% |
| Pontiac | – | 112 | –100% | – | 927 | –100% |
| Saab | – | – | –% | – | 608 | –100% |
| Saturn | – | 137 | –100% | – | 6,480 | –100% |
| General Motors | 215,335 | 194,716 | 11% | 1,261,610 | 1,077,601 | 17% |
| Acura | 8,708 | 10,839 | –20% | 60,680 | 61,117 | –1% |
| Honda Division | 75,184 | 95,788 | –22% | 546,762 | 532,792 | 3% |
| Honda (American) | 83,892 | 106,627 | –21% | 607,442 | 593,909 | 2% |
| Hyundai division | 59,209 | 51,205 | 16% | 322,797 | 255,782 | 26% |
| Kia | 45,044 | 31,906 | 41% | 245,104 | 170,069 | 44% |
| Hyundai Group | 104,253 | 83,111 | 25% | 567,901 | 425,851 | 33% |
| Jaguar | 1,389 | 1,618 | –14% | 6,410 | 5,851 | 10% |
| Land Rover | 3,152 | 2,790 | 13% | 17,292 | 14,964 | 16% |
| Jaguar Land Rover | 4,541 | 4,408 | 3% | 23,702 | 20,815 | 14% |
| Maserati | 189 | 180 | 5% | 1,097 | 912 | 20% |
| Mazda | 19,307 | 18,238 | 6% | 122,379 | 115,719 | 6% |
| Mitsubishi | 8,299 | 4,198 | 98% | 44,115 | 26,490 | 67% |
| Infiniti | 6,281 | 8,304 | –24% | 47,268 | 47,300 | 0% |
| Nissan Division | 65,659 | 56,266 | 17% | 457,705 | 393,032 | 17% |
| Nissan | 71,940 | 64,570 | 11% | 504,973 | 440,332 | 15% |
| Porsche | 2,546 | 2,141 | 19% | 15,542 | 10,983 | 42% |
| Saab Cars North America | 323 | 216 | 50% | 3,471 | 738 | 370% |
| Subaru | 19,794 | 21,601 | –8% | 132,049 | 125,960 | 5% |
| Suzuki | 2,278 | 2,035 | 12% | 13,402 | 11,549 | 16% |
| Lexus | 10,773 | 17,332 | –38% | 88,010 | 107,430 | –18% |
| Scion | 3,456 | 3,745 | –8% | 26,621 | 21,007 | 27% |
| Toyota division | 96,708 | 119,527 | –19% | 698,157 | 718,105 | –3% |
| Toyota/Scion | 100,164 | 123,272 | –19% | 724,778 | 739,112 | –2% |
| Toyota‡‡ | 110,937 | 140,604 | –21% | 812,788 | 846,542 | –4% |
| Audi | 10,051 | 8,601 | 17% | 55,909 | 48,440 | 15% |
| Bentley | 178 | 116 | 53% | 843 | 688 | 23% |
| VW division | 28,444 | 21,051 | 35% | 154,125 | 126,012 | 22% |
| Volkswagen | 38,673 | 29,768 | 30% | 210,877 | 175,140 | 20% |
| Volvo Cars North America | 7,100 | – | –% | 36,304 | – | –% |
| Other (estimate) | 244 | 241 | 1% | 1,464 | 1,445 | 1% |
| TOTAL | 1,053,405 | 983,781 | 7% | 6,333,313 | 5,614,752 | 13% |
Is Subaru down 8% a result of Japanese parts woes, a one month no big deal wobble, or a change to rather bland design? (or a combination of the above)
It could be backing off on Impreza production in anticipation of the redesign this fall.
Isn’t the new Imprezza a 2013 model? Lower Subaru sales could also reflect an increased emphasis on fuel economy among shoppers.
@CJ Subaru says it’s a 2012.
http://www.subaru.com/impreza/2012/index.html
Could also be an increased emphasis on fuel economy, it hasn’t exactly been a strength of Subaru.
My bad. I saw a news item about the new 2013 STi and assumed it was coming out at the same time as the base cars.
Subaru is down due to 3/11 after effects. They had to shut down a lot of Japanese production. Compared to most other Japanese OEMs, they’re doing quite well.
Bravo Nissan and VW, both very impressive.
Chrysler retail sales were great with 46% up, but their car sales were really appaling.
Wow, Kia up 41% for the month and 44% of the year. No Hyundai numbers yet but looks like they outsold Honda easily.
Hyundai – 59,209 (51,205)
I thought it would be a disastrous move on VW’s part to decontent the Jetta but apparently I couldn’t have been more wrong. I’m guessing the new Jetta’s numbers played a big part in their sales increase. And still with the boat anchor 5 banger too!!
Alot of us were wrong on the Jetta. VW is doing well especially since they don`t have a mid-size offering until later in the year with the new Passat. From what I have read it is not nearly as decontented as the Jetta (good quality interior, independent rear suspension etc). So VW should continue to grow.
Basically everyone thought it would be a disaster – a number of stories in the mainstream media about how critics hate, but customers love the new Jetta.
http://moneyland.time.com/2011/06/15/who-gives-a-rats-ass-what-the-experts-say-were-buying-a-jetta/
http://money.cnn.com/2011/06/15/autos/vw_jetta/index.htm?iid=HP_LN
Apparently a lack of content, a 115 HP engines based on technology used by the Kaiser in World War I, and interior materials made from Coleman coolers and covered with shiny hard surfaces sells well.
The conclusion in the CNN Money article is it sells well because its roomy and attractive. What is it people say here all the time, if people bought cars for practical reasons…
I think VW knows its customers better than they know themselves. They thought they were buying special cars. VW knew they were buying the cheapest German badge they could get their hands on. Make them even cheaper, sell more.
Jeep brand up 74%…. that’s impressive considering they’re still essentially selling large vehicles. New engine in the Wrangler should keep things moving forward also.
Saab sales up 50%. Boo-ya.
Probably due to dealer closings and resulting inventory liquidations.
24,896 Chevy Cruzes sold – GM retail car sales up 33%. Cruze sales up 153% over the Cobalt it replaced, inventory turn at 38 days.
Only 561 Volts sold versus 1,708 Nissan Leaves.
Uhhhhh ….. look again.
Mustang 8835
Camaro 8486
Close, but the ‘Stang won this month, although it still lags YTD.
I’d like to see a V8/V6 breakdown for those two pony cars.
Chevy Cruze looks to be the best selling car in America in June.
And for the 2nd month in a row, the Malibu is #1 in the midsize segment. Malibu ~24k sales, Camry ~21k, Fusion ~21k, Altima ~20k, Sonata ~19k, Accord ~17k.
Although the numbers are probably skewed by tsunami related availability that’s still very impressive that GM has the #1 selling midsize & compact cars for June.
From the thread about Lutz’s new book, somebody remind me again why Lutz made the right decision to spend the development money on GMT900 instead of developing new midsize & compact cars first.
somebody remind me again why Lutz made the right decision to spend the development money on GMT900 instead of developing new midsize & compact cars first.
Same reason why Ford did it and the same reason Chrysler did it.
Probably because car designs for compact and mid-size cars are imported from elsewhere in the world, while non-luxury large cars and full-size pickups are unique to North America.
I’m going with strong selling trucks usually making thousands per unit in profits while the US companies have struggled to ever make a profit on compacts and midsizers are somewhere in the middle.
“Same reason why Ford did it and the same reason Chrysler did it.”
Ford had the Focus & Fusion, Chryco of course went BK. Any other good reasons?
Looks like Hyundai Group will pass Nissan this year.
The new Focus and Cruze outsold the Civic and Corolla again. It will be interesting to see if this trend continues once the Japanese have full production running again.
The Explorer continues its dominance of the large crossover segment (though if you combine the models really the Lambdas still rule).
The Fiesta outsells the Fit and Versa again, but the Soul is on fire, still leading the segment.
Interesting F-150 news as V6 models continue to outsell V8s. While 15% of total F-150 sales were of the 3.7 liter V6, a whopping 41% of F-150s sold had the EcoBoost 3.5.
For those (who shall go unnamed) that say American products aren’t purchased on the coasts, Ford recorded gains in marketshare on the East Coast, the Southeast, and the higher market share in California since ’06.
Explorer dominates the segment with 10,500 sales – 1,500 more than Grand Cherokee?
Three GM Lambdas – 17,000
Grand and Durango – 15,000
Explorer and Flex – 13,000
I wouldn’t call it dominance.
Jeep is the biggest story. What products are responsible?