When I used to go to Cannes for the Cannes Lions International Festival, it was more to hang out with friends at the bar of the Carlton or the Martinez, and to boo at the choices of the jury, after the more interesting topless attractions at the beach had gotten dressed. Volkswagen had a serious reason to go. They went home with a whole safari park of the coveted “Lions.” Volkswagen received a total of 34 Gold, Silver and Bronze Lions.
Volkswagen even won a “Titanium Lion” for the “Think Blue” campaign.environmental and sustainability initiative. “The Force” Darth Vader ad for the Passat, won three awards alone – two Gold and one Bronze. Campaigns from the USA, Australia and New Zealand were honored, as were those from Germany, Netherlands, Sweden, Norway, England, China, Argentina and Brazil won eight “Golden Lions,” and 14 awards in Silver and eleven in Bronze.
Chrysler awards for their “Imported from Detroit” spot: Four “Gold Lions” for Best Direction, Best Use of Music, Best Script and Best Automotive Commercial. A Bronze Lion was awarded for Best Editing.
I absolutely love the darth vader commercial. Great work on that one. My second favorite VW commercial (though not for NA) was the techno-Singing in the Rain remix they did for the MK V Golf. Very slick stuff.
Sad to see that ripping off George Lucas passes for artistic integrity these days.
I am struggling to remember a scene in Star Wars where Anakin grew up in the suburbs and tried testing his powers on his fathers family sedan.
Or perhaps it is just that you don’t know what it means to rip off an idea.
There you go… The problems are not with the advertising…
I saw a New Passat the other day. And then wished I hadn’t.
LOL
“These aren’t the clones you’re looking for.”
Apply to the styling, the advertising, but not the reliability…
I’m still a big fan of the MkV GTI “Un-Pimp zee auto” commercials.