Placing females on the hood of cars has always been a tried if tired tactic in car selling. Putting money on the hood usually sexes up sales faster than scantily-clad vixens. The Chinese car industry is in fast growth, and in puberty. So it goes for – women.
Carnewschina found a Volkswagen dealer in Daqing in China’s Heilongjiang Province who thought that his sales charts could use some excitement. He hired some girls to stand around the cars in bikinis. Apparently, this stratagem did not quite work out as planned. Further drastic savings were called for:
The bikinis had to go.
Hit the jump only if you are home alone, or if you can prove that you are studying trends in car retailing, and that it’s all in the name of science. You have been warned …
“I wonder what the Germans think of this,” writes Tycho over at Carnewschia.
I can tell you. They will complain that the Daqing dealer still uses the old Corporate Identity, and that the new manual demands that the yellow in the back has to be painted white, and that there has to be the regulation blue “welcome banner.”
They’ll say: “Wo ist das gottverdammte blaue Band, lernen die’s denn nie?”
Knowing my former Wolfsburg colleagues, they will further complain that the lady needs a more Teutonic Formensprache, and that the picture lacks the required logic: “Why cover something if nothing is there?” Waste of scarce resources.
Next, someone will hand in a Reiseantrag, stated reason for the trip: “Dealer training: Effective use of showroom display material.”
Mumbling, “muss man denn alles selbermachen?” someone is heading to Hanover airport.
I’d check that last one for an adam’s apple. Caveat emptor.
Actually, I think they are all of the same girl… Which brings me to: any pics of the tall one in the white shoes?
How about the one with silver shoes?
I’ve spent enough time around er… adult entertainment districts in Thailand to have developed a decent enough radar. I do believe you may be onto something. We’re talking about the first from the right, no?
Typical front heavy VW.
Seriously, sexual imagery is way too ubiquitous for this sort of thing to be effective in the West.
And I’m wondering what the tattoo says since it isn’t in Chinese. I’m thinking we’ve become just a little bit jaded, no?
Don’t think that the Chinese are tho. The kicker will be if sales rise at the dealer or the the gov’t shuts him down as a moral hazard.
This bears (bares) watching.
I think these ads would be more effective if the dealer hadn’t just grabbed the nearest prossies off the corner, post-op or not, and just put them up against the car. Booor-ing! Do some artful poses! Have one put their tongue on the VW badge. Put a hand on the shifter. Have one check out how deep the trunk is or the size of the engine. Put the car outside and have them give it a good bath. Make them smile fer cryin’ out loud! It’s like they’re lined up for some sweaty businessman to pick over or they’re in a police line up or something. Nudity =/= sexy!
I do believe the site you’re looking for is CarStuckGirls. I think I found that site through TTAC.
Ummmmmm forgive me but I was hoping for dirtier. Anyway, “sex sells” is older than advertising itself. I’ve noticed on eBay that since the economy nose-dived the # of listings with women posing in them has increased.
and you can see them on on “The Girls of Ebay” which I think is at http://www.TGOE.com
Not found!
You can find them here
http://girlsofebay.biz/archive/
My fave is the second from the right in the black bikini in the group pic. She’s definitely a cutie. I love Asian women.
Here in Utah girls aren’t even allowed to get this naked in strip clubs. LOL. Gotta get my passport up to date…….what’s the address of this dealership? Do they have a VIP room?
From what I heard, girls in Utah aren’t allowed to even get that naked under their clothes…
LOL, very true Robert. They have lots of babies but I don’t know if even husbands get to see their wife neeked.
I savor the flavor of how the skin-tight fabric of the bikini bottom flows in a form-fitting manner around the swells of the lasses’ curvy derriere.
And the fabric used accentuates the manual manipulation of those curves.
Oh, the vehicle. Yeah.
Ay man, who put those spots in front of their goodies? This ain’t fair.
Bertel did it.
Considering asia has so many women who need good loving, western men, they should add them as an option. Only way I’d ever buy a VW.
really, in China, there are FAR more men looking for any good loving woman. ((OneChina policy))
but yeah, i agree about the VW
I seem to remember that TVR did this at the London show sometime back in the ’70’s. Back when sexual freedom actually meant something. Not today’s ‘sanitized to keep someone from bitching’ images (like the above examples. And yeah, I remember a couple of the car magazines actually showing the pictures of the models. A Tuscan looks good by itself. With dolly, damn!
Nice scenery and all, but I’m not stupid enough to see a link between the babes and the value of the car.
I really don’t think these gimmicks work. As I’ve said before, if hot girls could sell cars, Mercury would be #1 today.
Car washes yes, cars – no.
I have seen perfectly rational, even keeled dudes get completely flipped by female saleswomen. There’s a reason that there are no unattractive drug company reps.
I often wonder why dealerships don’t more heavily recruit female salespeople. Women can be just as, if not more, cutthroat than men.
See Stuntmonkey’s comment below.
Well, there goes the female demographic for that dealership…
+1 Chinese snowman woo.
I’ve heard of a “frigid woman” before but damn!
Google translate is a bitch.
What do you need translating?
Bonus points for not using 85lb fashion model skeleton types. Yuck.
Photo 1: YUM… YES… WOOHOO… (Say, didn’t I see you beat up a sailor in an alley in Shanghai?).
Photo 2: Frosty, here’s a hundred, take a coffee break.
Photo 3: The scourge of Macular Degeneration; get your exam TODAY!
There’s a VW there?
Pic #2 looks like Sadako with bangs.