With the environment taking an ever-larger place in automotive advertising, it’s interesting to note that Fisker’s latest brochure puts green in its place: behind sexy. Of course these sultry images [via BusinessInsider] aren’t free from environmental overtones, featuring taglines like “designed to get you hot, not the planet,” but it’s clear that Fisker is more heavily relying on the most traditional tool in the advertising playbook. Why? For one thing, even though Fisker is delivering Karmas, the EPA has not yet certified its efficiency rating… so we don’t even know how environmentally friendly it is yet. For another the Karma’s main rival, Tesla’s forthcoming Model S, is pure electric and therefore more appealing to wealthy environmentalists. Finally, unlike environmental messaging, sex doesn’t remind people that Fisker was the beneficiary of over half a billion dollars in government loans. Plus, sex is still, well, sexy. The more things change, the more they stay the same…
So, this awfully sterile pictures shall be considered sexy? Interesting. But, again, they are doing it wrong…
IMO, the Tesla Model S is the better-looking car. And most car ads are stupid, so I wouldn’t expect this Fisker ad to have much effect.
I gather from the pics that there’s no actual legroom in the rear? (and it doesn’t appear to have much of a trunk either?)
For legs like those, you FIND room.
Plug it in, plug it in… (Somebody had to say it…)
Just grab the plug by the male end and stick it in the hole.
-Ace
Wow, talk about a phallic symbol….
the point of the high heel stepping on the bowser nozzle is an obvious play on a standard hardcore fetish
but hey… at least it’s not a gathering of Nissan Leaf owners
They’ve had these photos on the website for a while. When I first saw them I thought they were out-of-touch, at best. So is the target Fisker customer so tasteless that these photos will appeal to him? (Clearly not a her.)
Hey, at least the headline and the pics aren’t boring like oh-so-many Pebble beach headlines or *yawn* all those pics of befuddled old guys in charge of the auto manufacturers. Or GM.
This article made me look, and that should be the first rule here; get the eyes on the page! But the site is still too slow when loading.
And yes, the dirty little secret is that sex sells.
Man. I can’t wait to have sex with that car…
wait… No, that’s right.