
It was a sunny day in 1994 when I fired up my 1990 Volkswagen Fox and took my newly acquired “Swedish Mauser” 6.5×55 rifle to the local range. At that point in time, the rifle was around eighty-two years old, having been manufactured at some point in 1912. It worked fine and was accurate to slightly under one inch at one hundred yards — the so-called “minute of angle” which is a basic standard of accuracy for long guns. Having satisfied myself that this time-worn gun was up to snuff, I went home and played some guitar. In this case, the guitar was my 1982 Electra Phoenix X130, already twelve years old but showing very little wear despite a harrowing four years following me around a college campus.
My mail had been delivered that day by a mailman driving a Grumman LLV, very similar to the one pictured at the top of this column. And although I didn’t know it, Porsche was less than three months away from building a certain white 1995 993 Carrera with factory-matched white wheels.
Approximately eighteen years later, my Mauser is doing fine service for another shooter, who reports that it has required no repair or maintenance beyond the basics. It will celebrate its hundredth birthday some time this year. My Electra rarely comes out of its case any more, but when I do play it there’s no evidence that it’s now a thirty-one-year-old guitar. My mail was delivered today by a mail lady in a Grumman LLV which could not have been manufactured any fewer than fourteen years ago. And my 1995 Porsche 993 Carrera slumbers in the cold garage dreaming of spring, shiny and corrosion-free.
The 1990 Fox I drove to the range that long-ago day? Gone, junked, rusted out, driven into the ground. In a story full of what they call “durable goods”, the Fox wasn’t truly durable at all. It was used and discarded, probably utterly worthless by the time the odometer reached the 150,000 mark. Surely VW understood how to make a consumer product as durable as a wooden Japanese guitar or a ninety-year-old rifle. The industry as a whole understood how to make durable items. My little white 993 still runs. The local mail truck still runs, although we’ll discuss later why Grumman’s understanding of “durable” differs from Porsche’s. The Fox’s lack of durability was almost certainly due to a particular decision or series of decisions made somewhere at Volkswagen. Why? What is the advantage of deliberately creating less-than-durable products? Put another way — why aren’t all vehicles “long life vehicles”?
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