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In 1999, you could still buy a brand-new Peugeot 504 in Argentina. With such a classic French automobile available, Renault’s marketers had to come up with an extra-special advertising gimmick to move those Clios off the lot. How about El Diablo?
For you non-Spanish speakers (I can’t find a good subtitled version), it goes like this: Satan (in snazzy red silk tie) offers the Clio driver women, money, and power in exchange for his soul. Driver refuses. Satan tells driver he doesn’t understand anything about life. Driver responds “You don’t understand anything about cars!” and evades the onrushing trucks via a suspension-of-disbelief-required maneuver on the dirt shoulder. Would this have happened in a Peugeot 504? No, because Satan would have fallen asleep due to the spacious back seat and comfy 504 ride.
5 Comments on “Adventures In Marketing: Outrun Satan’s Temptations In a Renault Clio...”
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Nipples at :50…heh.
So sad car ads here in Argentina aren’t as good as they used to be. They’re still much better than in other countries, but they’re not as memorable. The quality of the cars also got significantly worse. In 1999 the Clio was almost the same one sold in Europe. Now the Clio they sell over here is an outdated 2001 model with heavy decontenting and they’re going to replace it with a “new” model… which is actually a facelift of the same Clio with a different name and even more decontenting.
Up until 2005 you could buy a 504 in Nigeria.
What the hell did I just watch exactly?
That deserves a…Clio.