Reports are emerging that the Nissan Juke R will cost $600,000 (about $450,000 euro) once Nissan starts selling their steroid-enhanced crossover.
The Juke R, which will be available in American and offered on a build-to-order basis, was always known to be expensive. The car requires the cannibalization of both a GT-R and a Juke for it to become a reality, plus a whole host of custom fabrication.
Now, Jalopnik is reporting that the final MSRP will be $600,000. With a limited run of 20-25 cars, it surely will be an exclusive collectors vehicle that promises to be unique. But it’s still a Juke with a GT-R powertrain, making it a Frankenstein of two mass-produced cars. Personally, the appeal is hard to grasp. Nevertheless, I’m sure Nissan will be able to find the requisite number of super-wealthy buyers.
Hmmm . . . $600,000 could buy me a lot of Nissan Versas. Decisions decisions . . .
Not to be outdone, Hyundai will be coming out with a 1001 HP Veloster for $559,000.
Or 600 Datsun F-10’s They do look quite similar. But are there even 600 F-10’s left on the planet?
So who wouldn’t just buy a GT-R instead?
Someone who probably already owns a GTR or two, and wants something unique and interesting.
Yes, an ugly version of a GTR will be very interesting to someone who already owns a GTR.
When did they start serving meth in the Nissan product planning meetings?
This sounds like one of those bizarre corporate deals where some exec (Ghosn?) throws out an idea at a meeting and some suck-up minion grabs the ball and runs with it.
It’s May 4th, not April 1st…
and May the Forth be with you.
At that price it should be named the JokeR…
Renault engineers from the late 70’s/early 80’s are laughing their asses off right now.
http://en.wikipedia.org/wiki/Renault_5_Turbo
We have an InterNets winner for today!
Like that old Le Car, the Juke just looks weird in normal trim, but when you give it serious cojones, the exterior look makes more sense for some unexplainable reason.
I still just want a Festiva Shogun.
No car in the $600,000 price range is supposed to make sense. I see no problems here. They can probably find 25 buyers.
Six billion people on the planet, I guess there’s a chance 25 of them will part with 600 large for a Juke. Maybe.
And people are bitching about the LFA being overpriced. It’s a bargain compared to this abortion. If you like how the Juke looks, why not buy a GTR, drive it into a tree at 30mph and then get someone to rearend it yet. Same performance and looks at a fraction of the cost.
This, exactly.
x2
Every one will be sold, even if they charge $1M.
Why NOT make a tidy profit off skunk works?
It’s called wealth redistribution. Clearly there are people with too much money, and it is imperative that their money go to someone else. Selling them an overpriced product is a perfect solution.
A later day Renault 5 Turbo.
From part of the same company. Though going by price increase it appears that, sacrebleu, the Japanese are not as efficient at niche manufacturing as the French*.
*Or they are just better at filling out the demand curve.
Isn’t it being made in the UK?
Naaa, the base “Le Car” was waaaay cooler then the turbo, the freaky headrests alone made it the coolest car in the world. Or not.
However it’s not a modern Renault 5 turbo but rather a modern Nissan Sunny/Pulsar GTI-R. http://en.wikipedia.org/wiki/Nissan_Pulsar_GTI-R A friend (who owned a Mazda 323 GT-R)of a friend of mine had one of those and it was fast as hell.
Why did you use the dollar sign when talking about Euros? Why not just say €450,000?
Anyone buying this thing for that much money should have his head examined.
That would make one hell of a sleeper if it was kitted out in normal Juke trim.
“So who wouldn’t just buy a GT-R instead?”
Someone is missing the point…there are a lot of GT-R’s around that normal rich people can buy. That makes them completely undesirable for certain rich people.
A run of 20 to 25 cars at $600k are not for normal rich people.
They’re for rich people with an even richer aesthetic taste.
“My car collection is more rare than yours”. That’s about the only reason for this car.
I don’t like the GT-R(!?) nor did I really care for the Juke, but I like the two combined for no apparent reason.
This is cooler than a Lexus LFA for $375,000.
Cool story, bro!
For the people that are buying cars at this price level the money is nothing relative to their wealth. If I was in that position I would rather get something interesting than a bland appliance that will be outdated as soon as something goes faster. I’ve seen four LF-As in a row at an autoshow and it was the most underwhelming $1.5 million I have ever seen in my life. The FR-S has more presence.
It looks like you are a Toyota fanboy – I have nothing against Toyota. I had an MR-2 Spyder and it was an awesome car. I just feel nothing for the LF-A, no matter what kind of ‘ring time it can be programmed to perform.
This Juke with a GT-R engine in its ass, on the other hand, I would drop an unnoticeable amount of my oil wealth on.
“This Juke with a GT-R engine in its ass, on the other hand, I would drop an unnoticeable amount of my oil wealth on.”
It sounds great when you put it that way. But the engine is actually in the front. Apparently 600k doesn’t buy enough engineering to put it where it should be.
If they made a Versa GTR I’d be interested, it’d be like a rally car. If I want a Nissan just to be different, I’d buy a later Datsun 510 and not modify it. I”d rather display taste in my unique choice than blind the elderly.
Price gouging like whoa. A GTR stuffed into a Juke should maybe cost two – two and a half times a GTR, not SIX times a regular GTR.
It wouldn’t surprise me if they didn’t make a profit even at that absurd price. The engineering and testing alone probably cost a fortune. Not to mention things like crash and emission testing and certification.
I don’t think that would be an issue, since the car is the guts of one production car in the shell of another. The crash testing and emissions probably falls under one of two cars’ standards. If they’re produced in Europe like the original one was, and the DOT/NHSTA doesn’t recognize it as either a Juke or GTR, it can be imported under “Show and Display.”
“it surely will be an exclusive collectors vehicle that promises to be unique. But it’s still a Juke with a GT-R powertrain, making it a Frankenstein of two mass-produced cars”
I’m just trying to imagine who in their right mind would ‘collect’ this at all, let alone for $600K? For much less you could probably contract with someone to build your own super Juke, probably from scratch.
That’s what this is. Nissan isn’t producing this directly; it’s under license to a speed shop (RML Group) that takes a Juke and a GT-R as donor cars and adds a bunch of go-fast parts, many of them custom-fabbed for this application.
I see. I hope they throw in the “me love you long time” package for the price.
Anyone got the mpg figures for this thing?
Thanks.
I still think it’s one of the ugliest vehicles ever made, right up with the Aztek.
After blowing more than 1/2 a mil and it looks like u had paid no more than 60 grand!
Or Cadillac price for a Vee Dub.
screw it, I approve. In exactly the same way I’d rather see actual car based racecars doing battle over prototypes, I kind of like seeing half million dollar halos with some relationship to an actually buyable car. It’s not like cars such as the Veyron and F1 have no place in my heart, but frankly I don’t even really read road reviews of them anymore. Too divorced from what I’m going to see on a real road.
Someone should do a Juke R vs G65 AMG comparo. I’ve got the popcorn ready.
Next up, the Cube R. With a run of maybe ten cars at $1.2M each, they should go like hotcakes.
A convertible Murano R would be great, too. For a support vehicle, the Quest R. And for the fuel/environmentally conscious, the Leaf R.
Hell, at those prices and miniscule volume, Nissan should make a GT-R based version of their entire model line. You know there’s a small group of ultra-wealthy out there, somewhere, that will buy them all just to have a matching set.
That little beast has already generated millions worth of publicity. And they’re just getting started . . . .
The Juke R was an excellent investment.