Find Reviews by Make:
Hybrids and minivehicles continue to top Japan’s list of best-selling cars in May. With 20,789 units sold, Toyota’s Prius is leading the list now for the 12th month in a row. Hot on its heels is Toyota’s Aqua, better known in the U.S. as Prius C. Only supply constraints at Toyota can keep the compact and affordable hybrid from taking the top spot.
Rank 4 and 5 are occupied by minivehicles . Honda’s Fit is ranked fifth. Six out of the top ten best-selling cars in Japan are minivehicles.
| Rank | Model | Brand | Units | YoY | Type |
| 1 | Prius | Toyota | 20,789 | 220.3% | REG |
| 2 | Aqua | Toyota | 20,091 | N/A | REG |
| 3 | NBOX | Honda | 19,354 | 14.3% | KEI |
| 4 | Mira | Daihatsu | 17,476 | 12.4% | KEI |
| 5 | Fit | Honda | 14,534 | 55.4% | REG |
| 6 | Tanto | Daihatsu | 13,571 | 0.6% | KEI |
| 7 | Wagon R | Suzuki | 12,674 | 3.6% | KEI |
| 8 | Move | Daihatsu | 12,620 | 4.4% | KEI |
| 9 | Alto | Suzuki | 10,334 | 1.7% | KEI |
| 10 | Freed | Honda | 8,142 | 76.8% | REG |
| 11 | Vitz | Toyota | 7,789 | -1.0% | REG |
| 12 | Serena | Nissan | 7,012 | 21.6% | REG |
| 13 | Step Wagon | Honda | 5,745 | 84.9% | REG |
| 14 | Palette | Suzuki | 5,540 | 1.1% | KEI |
| 15 | MR Wagon | Suzuki | 5,445 | 36.2% | KEI |
| 16 | Demio | Mazda | 5,175 | 83.7% | REG |
| 17 | VELLFIRE | Toyota | 5,118 | 317.1% | REG |
| 18 | Rook | Nissan | 4,991 | 10.1% | KEI |
| 19 | Note | Nissan | 4,322 | 48.8% | REG |
| 20 | Alphard | Toyota | 4,286 | 433.1% | REG |
| 21 | Swift | Suzuki | 4,010 | 84.8% | REG |
| 22 | Corolla | Toyota | 4,008 | 21.2% | REG |
| 23 | Moco | Nissan | 3,956 | -36.4% | KEI |
| 24 | Passo | Toyota | 3,791 | 49.0% | REG |
| 25 | Solio | Suzuki | 3,456 | 29.1% | REG |
| 26 | Voxy | Toyota | 3,405 | 49.5% | REG |
| 27 | Life | Honda | 3,253 | -17.8% | KEI |
| 28 | Wish | Toyota | 3,231 | 59.0% | REG |
| 29 | CX-5 | Mazda | 2,890 | N/A | REG |
| 30 | Ractis | Toyota | 2,873 | -23.1% | REG |
| 31 | Juke | Nissan | 2,688 | 51.0% | REG |
| 32 | Sienta | Toyota | 2,612 | N/A | REG |
| 33 | Pyxis | Toyota | 2,564 | 225.8% | KEI |
| 34 | 86 | Toyota | 2,432 | N/A | REG |
| 35 | Tidus | Nissan | 2,422 | 37.1% | REG |
| 36 | Noah | Toyota | 2,417 | 31.4% | REG |
| 37 | Cube | Nissan | 2,319 | -11.2% | REG |
| 38 | Estima | Toyota | 2,267 | 48.6% | REG |
| 39 | Legacy | Subaru | 2,207 | 58.9% | REG |
| 40 | Crown | Toyota | 2,063 | 41.3% | REG |
| 41 | X-TRAIL | Nissan | 1,904 | 18.9% | REG |
| 42 | March | Nissan | 1,898 | -42.0% | REG |
| 43 | eK | Mitsubishi | 1,893 | 0.2% | KEI |
| 44 | AZ-Wagon | Mazda | 1,777 | 33.2% | KEI |
| 45 | Stella | Subaru | 1,748 | 75.0% | KEI |
The table was compiled from data provided by the Japan Automobile Dealers Association and the Japan Mini Vehicles Association. Separately reported imports are not included in this list. Not that they would make it anyway.
4 Comments on “Japan’s May Sellers: Hybrids And Midgetmobiles...”
Read all comments

Wow, what’s with the big jump in sales for Toyota Alphard/Vellfires?
The Alphard/Vellfire (why are they even listed separately by JADA? The combined total would rank at #10) was facelifted in late 2011 so that probably explains the big jump in sales.
Had never heard of the VELLFIRE.
Suzuki is slipping. Suzuki used to rule the roost in the K car segment. Now it’s getting beaten by Daihatsu!