We honestly appreciate it when a press release does not mince words and helpfully says it right in the first sentence: “New full-LED headlights, a prominent BMW kidney grille and a modified front apron define the unmistakable appearance of the new BMW 7 Series range.”
Even someone like me who is not always intimately familiar with the offerings of the Bavarian brand will know that we have a mild facelift of the Siebener (“New: Now with 9 instead of 12 rakes in the kidney!”)
Which does not keep the good folks at BMW from compiling a truly epic press release, 72 pages and 2.2 megabytes worth of automotive PR poetry. Sorry, can’t read it all, but some of you may find it interesting.
(Kudos to the art director who had not seen all of Europe’s most picturesque great squares. Now, he has.)
If the cars I saw last week in BMW’s importer yard are any indication, the X6 also got a facelift and also different headlamps. Projectors look more square.
72 pages… would be a nice toy for my son if it has plenty of pictures.
Is it me, or do those headlights give the appearance of an attitide of snobbish indifference?
That’s exactly what I was thinking! With a little bit of sleepiness thrown in.
Not exactly attractive, to my eyes anyway.
My first thought was that the car looked like it just woke up and hadn’t had it’s coffee yet. Looks a little depressed as well.
With regards to the art director: I have a LARGE collection of mainly-German automotive desktop backgrounds (about 14k, all minimum 1600px wide) and it’s because of the art director. The car is only half the photo.
I’ve seen better.
“…prominent BMW kidney grille…”
Memo to BMW: your kidneys were surgically removed when the E36 was launched
“Sliced sausage grill” would be more appropriate now.
I’m seeing more Phantom of the Opera, a la Lon Chaney.
Hideous
SERIOUS CAT IS SERIOUS
I was never a big fan of the original, controversial 7-series redesign. but now I feel like, ten years on, they’ve refined into a smooth looking large sedan.
plus, out of the 3 Germans, BMW’s LED design seems to be the least chintzy-looking.
What is up with “eyebrows” over the headlights? To me it’s answer to a question no one asked.
What is up with “eyebrows” over the headlights? To me it’s an answer to a question no one asked. It’s a styling detail that doesn’t really add to anything other than the stylists being too clever by half.