For most of the year, the German new car market could defy Europe’s eye-popping g-forces. No more. Germany is now officially going down with the rest of them. With 250,082 units sold in September, German new car sales dropped 10.9 percent as compared to September last year.
According to data released by Germany’s Kraftfahrtbundesamt, the German car market has reached its inflection point and is down 1.8 percent for the first nine months of the year. Formerly unaffected Volkswagen is down 20.1 percent. Opel is down 25.6 percent, Ford is down 22.5 percent.
If you want to see worse numbers, look for sales of EVs or hybrids. Out of the 2,358,798 car sold in Germany from January through September, only 2,023 were EVs and 15,771 were hybrids.
With France down 18 percent in September, Spain down 37 percent, and Italy under water by 25.7 percent, expect at bloodbath for Europe when the ACEA numbers will be released later in the month. Expect to to be only the beginning of a serious European crash. Also expect a return of cash-for-clunkers, which worked quite well in 2009.
Look at Land Rover’s sales growth.
Germany has managed to keep its head above water in an EU economic slow down – thanks to machine tool and luxury vehicle exports to China.
I looked at the above chart – Kia sold more vehicles than they did a year ago. I would have guessed that in uncertain times there would be a boost in maybe a brand like Skoda. –
Skoda was one of the few to post an increase, +11%. I would assume they saw an increase due to some of the VW shoppers who decided not to buy a VW staying within the group. Especially since Skoda is really just a cheaper VW.
Wow. VW down… wow. The ACEA numbers are indeed going to be eye-popping.
VW down 20% … is this the Golf model switchover effect?
While I wouldn’t say thats the only thing happening here, it certainly has its part. Golf sales usually are ~40% of VW (brand) sales in Germany, a strong decline in those, due to a (highly publicized) new model could affect the overall numbers.