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Timothy Cain’s sales numbers for the UK provide a pretty sobering snapshot of Lotus and its quest for survival. Year-to-date, the brand is dead last in the UK sales rankings, outsold by such luminaries as Perodua, Ssangyong and Proton.
Even now-defunct Saab is handily beating Lotus. In October, 16 Saabs were sold, versus 2 Lotus cars. YTD, 231 Saabs have been sold versus 122 Lotus cars. Time for some drastic action, no?
10 Comments on “Saab Outselling Lotus Nearly 2:1 In UK...”
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I think this says more about Saab than it does Lotus. You’re telling me that a larger (albeit recently deceased) automaker with a full portfolio of family vehicles only managed to sell more than a niche automaker that only has like what, two or three cars at any given time? Now don’t get me wrong, I think Lotus is in an iffy spot, but I feel that the comparison isn’t very effective.
+1. You can’t really compare. Saab made family cars, it’s like saying Lancia outsells Ferrari.
I agree with your assessment on this topic, they’re not that comparable.
Next up: Subaru SVX outsells Ford Thunderbird.
Who could have predicted that a weekend toy car doesn’t sell when the British ‘summer’ is over? If you look at the year-to-date numbers, it’s no longer a news story: Lotus had about a quarter of Infinti’s sales, so why not shame Infiniti?
Hell, if I 200 1990 Yugos in a warehouse I could outsell Lotus.
I’ll take them all at $1 a pop.
did you accidentally 200 Yugos?
I don’t see Caterham or Morgan on the list, but surely this is the sort of volume they can compete with.
Heck, Morgan’s up to about 800 a year.
Oh, come on Derek. I would hope that you know that DRB stopped Lotus production for months while they were “reevaluating” the company. There is currently a waiting list for the Exige V6, which has only recently restarted production.
I’m not saying that Lotus is in a great spot, but to not even mention a massive production stoppage seems disingenuous when you are talking about YTD sales.