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“Detroit’s automakers showed December U.S. sales gains of 5 percent, slightly better than analysts’ expectations,” says Reuters, “but likely not enough to stave off market-share gains by Japanese rivals.”
And here December and full year 2012 sales results in an easy to read table, data courtesy of Automotive News [sub ].
December and Full Year 2012 U.S. New Auto Sales
.
| Automaker | Dec. 2012 | Dec. 2011 | Pct. chng. | 12 month 2012 |
12 month 2011 |
Pct. chng. |
|---|---|---|---|---|---|---|
| BMW division | 37,399 | 26,834 | 39% | 281,460 | 247,907 | 14% |
| Mini | 6,456 | 5,711 | 13% | 66,123 | 57,511 | 15% |
| Rolls-Royce | 32 | 31 | 3% | 384 | 362 | 6% |
| BMW Group | 43,887 | 32,576 | 35% | 347,967 | 305,780 | 14% |
| Chrysler Division | 25,513 | 23,974 | 6% | 307,967 | 221,346 | 39% |
| Dodge | 52,391 | 41,548 | 26% | 524,989 | 451,040 | 16% |
| Dodge/Ram | 83,276 | 68,143 | 22% | 825,917 | 708,650 | 17% |
| Fiat | 3,707 | 2,325 | 59% | 43,772 | 19,769 | 121% |
| Jeep | 39,871 | 43,577 | –9% | 474,131 | 419,349 | 13% |
| Ram | 30,885 | 26,595 | 16% | 300,928 | 257,610 | 17% |
| Chrysler Group | 152,367 | 138,019 | 10% | 1,651,787 | 1,369,114 | 21% |
| Maybach | 5 | 4 | 25% | 50 | 39 | 28% |
| Mercedes-Benz | 30,376 | 27,296 | 11% | 295,013 | 261,769 | 13% |
| Smart USA | 996 | 710 | 40% | 10,009 | 5,208 | 92% |
| Daimler AG | 31,377 | 28,010 | 12% | 305,072 | 267,016 | 14% |
| Ford division | 205,518 | 201,044 | 2% | 2,160,859 | 2,057,210 | 5% |
| Lincoln | 7,384 | 8,403 | –12% | 82,150 | 85,643 | –4% |
| Mercury | – | – | –% | – | 248 | –100% |
| Ford | 212,902 | 209,447 | 2% | 2,243,009 | 2,143,101 | 5% |
| Buick | 16,473 | 14,974 | 10% | 180,408 | 177,633 | 2% |
| Cadillac | 18,248 | 16,259 | 12% | 149,782 | 152,389 | –2% |
| Chevrolet | 167,091 | 161,158 | 4% | 1,851,646 | 1,775,802 | 4% |
| GMC | 43,921 | 41,960 | 5% | 413,881 | 397,973 | 4% |
| General Motors | 245,733 | 234,351 | 5% | 2,595,717 | 2,503,797 | 4% |
| Acura | 16,034 | 13,129 | 22% | 156,216 | 123,299 | 27% |
| Honda Division | 116,740 | 92,101 | 27% | 1,266,569 | 1,023,986 | 24% |
| Honda (American) | 132,774 | 105,230 | 26% | 1,422,785 | 1,147,285 | 24% |
| Hyundai division | 59,435 | 50,765 | 17% | 703,007 | 645,691 | 9% |
| Kia | 39,178 | 43,390 | –10% | 557,599 | 485,492 | 15% |
| Hyundai Group | 98,613 | 94,155 | 5% | 1,260,606 | 1,131,183 | 11% |
| Jaguar | 1,049 | 1,137 | –8% | 12,011 | 12,276 | –2% |
| Land Rover | 5,174 | 4,743 | 9% | 43,664 | 38,099 | 15% |
| Jaguar Land Rover | 6,223 | 5,880 | 6% | 55,675 | 50,375 | 11% |
| Maserati | 333 | 238 | 40% | 2,730 | 2,321 | 18% |
| Mazda | 27,253 | 22,353 | 22% | 277,046 | 250,426 | 11% |
| Mitsubishi | 4,113 | 5,032 | –18% | 57,790 | 79,020 | –27% |
| Infiniti | 12,627 | 10,990 | 15% | 119,877 | 98,461 | 22% |
| Nissan Division | 86,663 | 89,937 | –4% | 1,021,779 | 944,073 | 8% |
| Nissan | 99,290 | 100,927 | –2% | 1,141,656 | 1,042,534 | 10% |
| Saab | – | 270 | –100% | – | 5,610 | –100% |
| Subaru | 36,653 | 33,701 | 9% | 336,441 | 266,989 | 26% |
| Suzuki | 1,945 | 2,565 | –24% | 25,357 | 26,618 | –5% |
| Lexus | 30,607 | 25,355 | 21% | 244,166 | 198,552 | 23% |
| Scion | 5,522 | 4,159 | 33% | 73,505 | 49,271 | 49% |
| Toyota division | 158,014 | 148,617 | 6% | 1,764,833 | 1,396,837 | 26% |
| Toyota/Scion | 163,536 | 152,776 | 7% | 1,838,338 | 1,446,108 | 27% |
| Toyota | 194,143 | 178,131 | 9% | 2,082,504 | 1,644,660 | 27% |
| Audi | 14,841 | 12,655 | 17% | 139,310 | 117,561 | 19% |
| Bentley | 237 | 317 | –25% | 2,315 | 1,877 | 23% |
| Lamborghini | 40 | 29 | 38% | 480 | 340 | 41% |
| Porsche | 2,952 | 1,834 | 61% | 35,043 | 29,023 | 21% |
| VW division | 44,005 | 32,502 | 35% | 438,133 | 324,402 | 35% |
| Volkswagen | 62,075 | 47,337 | 31% | 615,281 | 473,203 | 30% |
| Volvo Cars NA | 6,150 | 5,342 | 15% | 68,117 | 67,240 | 1% |
| Other (estimate) | 239 | 229 | 4% | 2,858 | 2,735 | 5% |
| TOTAL | 1,356,070 | 1,243,793 | 9% | 14,492,398 | 12,779,007 | 13% |
39 Comments on “December and Full Year 2012 Sales Table...”
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Hmm…Silverado/Sierra outsells F-150 on a monthly basis for the first time this year.
GM Full Size truck inventory at 221,000 units which is a whopping 1000 units over the target they set last summer. They missed their target by .45%.
Days Supply went from 139 days on Nov 30th to 80 days on Dec 31st.
Nothing like some overhyped TRUCK REBATE!!!!!!!! articles to bring out some shoppers and help move almost 70,000 trucks.
Everyone laughed when FIAT said they were going to move 50,000 units of the 500 per year. Who’s laughing now?
I’m confused. They only moved 43,772 Fiat 500’s in 2012….not 50,000. That’s about 12% short of their target.
Is 2013 the year they hit it?
Well, the 43.7K figure is for calendar year 2012. I suspect if this rate keeps up, the 2013 model year will sell 50k. Very doable.
Add the Canadian sales (8434) and you are at 52206 for North America in 2012.
I’d say they hit their projections.
Curious on chart it shows Dodge/Ram and then Ram
Badge marketeering?
It’s going to be difficult to judge the winners and losers this month without information on fleet and incentives.
GM didn’t mention fleet directly in their press release. GM generally mentions fleet sales reductions when they’ve got good news on it. I wonder if it came up on the conference call?
FWIW, I read somewhere that retail sales were up, but I forgot what the reference point is (vs Nov’12, or Dec’11, or??).
For GM, fleet was 21% of sales in December. For 2012, fleet was 26%…right where they advised they would be for the year.
Good luck getting Chrysler’s #’s.
By the way, I noticed Volt sales were back up…32 day supply across the country…still just a 13 day supply in California.
I recall a conversation with you a month ago where you guessed the November drop in Volt sales compared to October was some sort of sign of doom.
GE is buying them, my neighbor works for them and he was given a choice of that or the CMax.
Ahh…the ole ‘my neighbor’s brother’s cousin’ fleet analysis?
Keep up the keen observations and send them our way as you get the reports from the field.
Volt has single digit fleet sales.
You are unusually uniformed. Actually, GE publicly committed to buying a substantial share of Volt production. Volts are heavily subsidized fleet queens.
http://www.cnbc.com/id/40132643/GM039s_Chevy_Volt_Gets_Early_Boost_From_GE
GE “Forcing” Employees Into Chevy Volts
http://www.greencarreports.com/news/1073034_ge-employees-get-chevy-volt-electric-cars-all-gas-use-oked-sometimes
If Volt sales don’t fall off a cliff this month or next, they surely will when the $7500 in Federal candy goes away.
There’s nothing like giving an extra $7500 in tax credits to people making $175K per year to reassure people that the tax code is fair.
Still, I’m a little surprised that Volt sales rebounded so strongly. It could be fed, in part, end-of-year tax opportunism (and a little bit of uncertainty whether or not the deal would be available next year).
thornmark,
It’s unclear how many cars that GE deal actually represents at this point. I think the Healthcare unit has only 4K or so employees, and there’s no telling how many get a company car.
Certainly, the Volt is getting significant fleet support. Early on, when Volts were “virtually unavailable”, NYC somehow managed to score 40 of them for use by meter maids.
In 2011, Volt fleet ran at about 10% all year long… until December when it jumped to about 35%. I haven’t seen any figures since from GM.
Sorry for the delay dude..the dust from that first old link got in my eyes.
Here’s a newer April article from the GM-loving Fox News. Volt at 5% fleet sales.
http://nation.foxnews.com/chevy-volt/2012/04/19/fishy-ge-behind-record-chevy-volt-sales
Here’s another link explaining the planned purchases…spread out through 2015.
http://online.wsj.com/article/SB10001424052748703848204575608323321329514.html
Here’s a hatchet job on the Volt,and even it says 5% corporate fleet.
http://www.forbes.com/sites/patrickmichaels/2012/09/19/notwithstanding-gms-protests-no-one-wants-the-chevy-volt/
Link from July quoting 3% fleet.
http://www.dailykos.com/story/2012/08/02/1116218/-GM-Beats-Estimates-Again-Chevy-Volt-Sales-Surging#
For 2012, Volt fleet sales were less than 10%. If GE followed the plan and bought 2000 of them this year, that is less than 10% of sales.
It is not a fleet queen. Before accusing me of being ‘uninformed’ perhaps you should do a bit more research.
You have no clue what you’re talking about.
Oh. I see. GM avoided excessive fleet sales by offering massively subvented leases.
If GE went with the minimum plan and no other fleets bought Volts, then it’s under 10%. No other fleets bought Volts? NYC Meter maids are going back to the Crown Vic?
Let’s see… First the public subsidies:
– $7500 right off the top from the Feds.
– Additional state rebates (CO seems to be offering $6K).
– HOV Lane access in CA (and VA and NY?). What’s that worth? You tell me. Where else can you buy time?
Then the private ones:
– Some shops and employers offer free charging.
– Preferential parking in some locations.
– GM is subventing leases.
And GM sold 23K, about a month-and-a-half’s worth of Priuses – with less than 10% fleet – maybe.
Forgive us for doubting it; it’s a stellar success. We stand in awe of GM’s engineering and marketing genius.
Not going to go thru it again with you Kix. We went over this last month.
https://www.thetruthaboutcars.com/2012/12/november-sales-early-results-come-in-as-expected/
Sales went up as supply in California got better. California is1/3 of all Volt sales…that makes sense.
The guy was saying the Volt is a fleet queen. It isn’t. Vehicles with fleet #’s in single digits–even those up to 15% or so are not fleet queens.
The guy was wrong and I was correcting him…especially after he called me out. I wasn’t claiming stunning Volt success. Come on.
You may be right…GE’s price might be better than dropping a couple of grand into getting an attractive lease payment.
But, the amount of cash GM is putting into 2013 Volt deals is very similar to what BMW and others put into $40k cars.
Actually I know two people who work for GE Capital who were basically forced into getting Volts or CMaxs.
GE, outside of the Government, is a huge acquirer of Volts.
I can partially understand why you’re wrong…when the editor-in-chief of this site makes the same mistake:
https://www.thetruthaboutcars.com/2012/11/ge-green-lights-big-ford-purchase/
GE and the government are not the biggest source of GM sales of the Volt. Show me one source that lists Volt fleet sales of any type higher than 15%? In fact, most reports are single digit fleet %.
Its just not true…no matter how many times you say it is.
It’s notable that Nissan sales actually fell in December.
Nissan had a big Dec 2011, so I’m not surprised that there would be a drop YOY for the month. Presumably the inventory of outgoing models (e.g. ALtima) was being cleared out.
All the Acura bashes …
Acura outsold Cadillac, which is nice.
Why? I suppose the RL helped them over the top and beat Cadillac by 6,500 units! They also outsold Audi, which is nice. But then so did Cadillac.
I thought Acura was way down in sales in 2011 because of parts shortages? If so, this is just back to par, no?
Hyundai/Kia stays at the #6 position in the US, although I’m surprised Kia took such a beating in December.
GM’s 4% growth in a 13% market is a bad thing for them, as is Ford’s 5% growth.
I’m stunned by the growth of Acura and Fiat.
GM and Ford’s low growth numbers aren’t as bad as they seem; many of the Japanese brands’ apparent increases are still being inflated by the low tsunami-related numbers of last year. In 2013 it will be easier to see whether the Americans are really losing share or not.
GM’s numbers (don’t know about Ford’s) were also skewed downward by a drop in fleet sales.
How the heck are you stunned by Acura? Do you remember the tsunami and the effect it had on Toyota/Lexus/Honda/Acura? Acura sales didn’t suck in 2011 because of random things…they couldn’t build vehicles for big periods of time. If you can’t build vehicles, you cannot sell them.
Here are some #’s on a yearly basis
2010 Acura US Sales=133,606
2011 Acura US Sales=123,299
2012 Acura US Sales=156,216
Growth of 17% 2012 vs 2010. Same exact growth rate as GM had 2012 vs 2010. GM has the oldest age of models of any of the big automakers and Acura couldn’t even beat their growth.
The have nothing to be ashamed of…but this shouldn’t be considered ‘stunning’
I’m stunned that 150k+ people bought an Acura. What is more stunning is that the ZDX outsold the RL the past 2 years and they are canning the ZDX but not the RL?
Agreed on both points, but I believe RL is/was an imported Japanese spec Honda Legend. Prob made more sense to keep it for that reason.
At the rate GM is shedding market share here and its dismal situation in Europe, how many years will it take for the next bailout?
Are there enough KMart shoppers to sustain GM?
btw, Reuters reported GM is losing $49k per Volt “sold”.
http://www.reuters.com/article/2012/09/10/us-generalmotors-autos-volt-idUSBRE88904J20120910
And if you read the whole story you would see the methodology is flawed as it assumes that not another Volt is every sold again to achieve the figure of $49K – and it also is based upon the highest of four different outside analysts.
Gee, the Volt was losing a 1/4 million a unit per “expert analysis” less than a year ago – I see improvement. ;-)
APaGttH: It’s all throwing darts and the Prii lost money until well into the second generation. If someone walks into a Chevy showroom looking at a Volt and leaves in a loaded LTZ Cruze, that’s a win for GM.
Profits matter more than market share and GM has been profitable – will make over $3 billion this year and has over $25 billion in cash reserves
And oh, that Reutuers “article” has been debunked countless times.
Is there a complete chart comparing 2012 to 2010? It would be interesting to see pre/post Tsunami numbers, without the recovery “noise” in between.
Watching Mitsubishi slowly fade away.
:-(
They had better make it to the clock tower before 10:04 PM.
Without a parent company, 50k in sales volume seems to be the critical mass needed to survive in the US market.
Mitsubishi will likely fall below that in 2013, and then “galantly” soldier on another year or so. They’ll be gone by 2015.
I’ve seen a couple of other sites reporting Ford sales figures of 2,168,015 for 2012. Which numbers are correct? Any idea where the discrepancy is from?