GM reports “the company’s highest December sales in five years,” with deliveries up 5 percent to 245,733 vehicles. For the year, GM’s U.S. sales are up only marginally. They rose 3.7 percent to 2,595,717 units. In a market expected to be up around 14 percent, this will translate into a serious drop of market share.
|
Highlights |
Dec. Total Sales |
Total Change vs. Dec. 2011 |
Dec. Retail Sales |
Retail Change vs. Dec. 2011 |
2012CY Sales |
2012 vs. 2011 |
2012 Retail Sales |
Retail Change 2012 vs. 2011 |
|
Chevrolet |
167,091 |
3.7% |
123,021 |
0.9% |
1,851,646 |
4.3% |
1,269,679 |
3.0% |
|
GMC |
43,921 |
4.7% |
37,626 |
(0.6)% |
413,881 |
4.0% |
349,168 |
2.4% |
|
Buick |
16,473 |
10.0% |
15,659 |
8.9% |
180,408 |
1.6% |
162,986 |
5.7% |
|
Cadillac |
18,248 |
12.2% |
16,775 |
5.0% |
149,782 |
(1.7)% |
140,625 |
2.4% |
|
Total GM |
245,733 |
4.9% |
193,081 |
1.5% |
2,595,717 |
3.7% |
1,922,458 |
3.1% |
U.S. sales of GM’s global antagonist Toyota were 194,143 units in December 2012, up 13.2 percent on a daily selling rate (DSR) basis and 9 percent on an unadjusted raw volume basis. Toyota ends the year having sold 2,082,504 in the U.S., up 26.6 percent, with an attendant increase of market share.
Throw out the Tsunami-effect and go 2010 vs 2012 and its a different story:
Toyota up 18% 2012 vs 2010
GM up 17% 2012 vs 2010
Good one sunridge. Market share should be looked at the same way. Comparing market share from 2011, when the domestics were adding share at the expense of the Japanese, is very shortsighted and gives a very lopsided view.
That’s still just as apples-to-oranges. GM’s numbers in 2010 would have still been affected by the bankruptcy/bailout limbo.
‘GM’s numbers in 2010 would have still been affected by the bankruptcy/bailout limbo.’
And, Toyota’s 2010 was impacted by the gas pedal issue perhaps. My point is that Toyota is just taking back share they lost last year due to production problems caused by the Tsunami and flooding.
Partially agreed. It’s better to compare full year of 2012 vs. 2007.
Chevrolet is fleet heavy.
There are plenty of Toyotas (especially Camrys and Avalons) for rent at National as well.
Hertz too, Avalon, Camry, Yarii, and Corollas. Hertz fleet is about 20% Toyota.
GMC, Buick and Cadillac are not. So one out of 4 isn`t bad!
Also an interesting picture to choose since the Sonic outsells the Yaris something like 3 to 1 in the US.