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Ferrari abandons its trademark red for a limited-edition version of the California 30 convertible targeted at the Japanese market.
In tune with local paint-job preferences, the California 30 Giappone is white on the outside. Ferrari’s red remains on the inside, thereby supposedly “taking a cue from Japan’s national flag,” as The Nikkei [sub] claims. The 4.3-liter V-8 engine propels the vehicle in 3.8 seconds to Japan’s legal highway limit of 100kph and provides it with a highly illegal top speed of 312kph.
Ferrari aims to sell just 10 units at 30.9 million yen ($310,000) a piece. No complaints from Ferrari about the allegedly closed Japanese market.
2 Comments on “Meatball-Themed Ferrari Aimed At Japan...”
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“No complaints from Ferrari about the allegedly closed Japanese market.”
Because Ferrari isn’t a volume seller that needs tens of thousands of sales to stay profitable. And because it’s a desirable luxury good Japanese will want their hands on regardless.
When I lived in Yokohama I had a neighbor who owned several Ferraris that he kept in the basement garage of our apartment building. I was told he was a music producer or something. White seemed to be his preferred color. I’m guessing he is already in line for one of these…