Sweet, sweet publicity. Although I am loathe to admit it, I am a sucker for a slick ad campaign. Those catchy jingles, perfectly posed photos, and quick camera cuts work their way into my psyche and demand that I throw down my hard earned cash for something I may not need, but God how I want it! Done right, an ad campaign can have a lasting effect on me – I’m not sure if Bertel is to blame, but does anyone else remember when Volkswagen used Elvis Presley’s “Devil In Disguise” to promote their GTI? I sure do- too bad I can’t find it on you tube! So let’s talk car ads – here are some of the greatest car ads of all time:
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Within 50 feet of getting out of my old 74 Chevy C10 I hear a familiar voice.
“Hey Steve. How are ya?”
A 6 foot 7 inch monstrosity of a man pats me hard on the back and dislodges the few cobwebs that remained from a 5 AM wake-up call.
Editor’s Note: This is the second part of the series. The first can be found here.
Unfortunately, this is just a design study meant for the Shanghai Auto Show. But GM, how about an Alpha-based Riviera? This concept is supposedly a plug in hybrid, but the new twin-turbo V6 would fit nicely under the hood of this thing. More live pictures to follow.
Protean Electric In-Wheel Electric Motor
It’s April, when automotive engineers from all over the world gather in Detroit for the SAE World Congress. Protean Electric, which has been promoting the electrification of cars with their in-wheel mounted direct drive motors for the past few years, used the occasion of the World Congress to introduce the production version of their motor, which will start being assembled in a Protean owned factory in China next year.
This is a post that I’d rather not write. As a Detroiter, in an ideal world I’d rather that the domestic auto manufactures made tons of money selling great cars. I’m willing to take an unvarnished look at them, after all, those of us who live here are more likely to have some kind of personal interaction with the auto industry than most folks who live elsewhere, but I don’t feel the need to gratuitously slam GM, Ford and Chrysler the way some people do. I just want to be fair. In addition, it grates on me when people accuse TTAC of having a bias against those three Detroit based car companies. Sure, we’re not cheerleaders, but the writers and editors at TTAC don’t have conference calls or Skype sessions where we choose which of the domestic automakers we’ll slam that day. So it’s with some reluctance that I have to note what I considered to be a couple of quality control issues with the all new Lincoln MKZ, now finally arriving in dealerships after a botched launch.
Production of the Lexus ES will move from Toyota’s plant in Kyushu, Japan to a plant in Georgetown, Kentucky, where its platform twin, the Toyota Avalon, is built.
BYD, the company we visited in yesterday’s story might ditch conventional gasoline-powered cars and focus on electrics, Reuters says in an exclusive story, (Read More…)
A few months ago, we saw this Lebowski-grade ’75 Gran Torino in a Denver wrecking yard, and an early Chrysler A body could be seen in the background. Here’s that car! (Read More…)
1998 Pontiac Rageous
All good things, even obscure and maybe even not so good, must come to an end. You can see previous installments of the Encyclopedia of Obscure Concept and Show Cars here, here, here, and here.
Oldsmobile, Packard, Plymouth. Another dead brand with obscure concept cars in this part of the alphabet is Pontiac. This is their Rageous concept from 1997, another proto-CUV, and what some have called “the Aztek that should have been”. Imagine a four door Trans Am (the rear doors are suicide style like on the RX-8 Mazda) with a hatchback and a flat load floor that will accommodate a 4X8 sheet of plywood. A ’90s vintage LT1 and a Corvette based rear suspension completed the package, which of course had Pontiac’s supernumerary nostrils from that era. Actually, the Rageous isn’t that obscure. Mattel’s Hot Wheels released their own version of it in 1999 and reissued it at least 8 times since then. Like the Jeep Jeepster concept, if you’re a Gen Y’er, or a baby boomer who collects Hot Wheels you may actually remember the Pontiac Rageous. (Read More…)
Shifting gears into the warmer seasons affords the motoring aficionado many joyous opportunities.
Up here in the Eastern Sierra, with the threat of big winter storms passed, road crews sweep off the gravel concoction they’d spread during the thick of it—allowing for more spirited driving (and additionally, in my case, riding the superbike). Snow finally melts in the forested areas, opening up the gravel roads, Jeep trails, and whoop-de-doo punctuated singletrack to all manner of Off-Highway Vehicles (I like to rock a two-stroke dirtbike for this application).
The opportunity for really epic road trips can also be realized. (Read More…)
At the Shanghai Auto Show, which opens to the public on April 21, and to tens of thousands of alleged members of the media the day before, the child of one of the auto industry’s oddest couples will be shown – at least in prototype form. It is the Denza EV, the product of a mésalliance between the world’s oldest and proudest automaker, Daimler, and a company that entered the annals of contemporary automotive history as the most brazen rip-off artist.
Of course we are talking of BYD, the Shenzhen, China, based maker of half the world’s cellphone batteries and a dwindling number of cars. A while ago, I visited an intrepid team of German engineers, shacked up at BYD, to jointly develop an electric car. They were friendly, hospitable, and as forthcoming as possible under the strange circumstances. For months, I could not bring it over me to put my fellow countrymen and expats in the dim light this story would project. Their job is tough enough. But in the interest of timeliness and journalistic duty, here it goes.
(Read More…)
Despite a chorus of largely uncritical reporting, there is a growing contingent of those who question VW’s claim that their new MQB modular architecture will bring about significant savings. The latest among them is Bernstein Research. A report by noted analyst Max Warburton (who recently authored the definitive study on Chinese cars) questions VW’s claims and shows how MQB may be helpful, but not nearly as significant as VW claims. On the other hand, it’s worth noting that these reports are meant for end-user investors, not necessarily industry types.
Certified pre-owned vehicles are rapidly becoming the favored new car alternative in the marketplace.
Sales for March 2013 are up over 21% from March 2012 to 190,065 units. Sales for the quarter were nearly a half million units to 497,647. Up nearly 10% from a year ago.
My girlfriend and I recently vacationed in Zurich. Anyone who’s ever been to Switzerland will be surprised by this, since it’s possibly the least romantic place in human history. Seriously: instead of flowers, stuffed animals and chocolate, Swiss couples exchange presents like a well-built lamp, oddly-shaped stainless steel kitchen utensils, and … chocolate. And then they shake hands and sleep in two separate very sturdy beds.
Now that Chevrolet has revised their EPA mileage estimate for the Chevrolet Cruze Diesel, from 42 mpg to 46 mpg, we need to revise our own estimates.
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