Have you noticed that lately we’ve added a little box at the end of most stories asking you to sign up for the “TTAC E-Newsletter”? Sure you have. You’re observant like that. But why would you possibly want to do such a thing?
It’s simple, really. Once a week or so, we’re going to send a wrap-up of the week’s best stuff to you. That way, if you’ve been busy, distracted, incarcerated, whatever, you won’t miss the topics and articles that stirred the most discussion and interest. If you decide you don’t want it, we’ll take you back off the list.
Some of the newsletters — as many as we can manage — will also have some “behind-the-scenes” stuff. Why didn’t we get Car X to review? What did So-and-So say to us when we exposed their political/textual/on-track maneuvering? That sort of thing.
As of yet, we haven’t actually sent any E-newsletters. We’re still working on the format. But if you want to be first in line, now’s the time to do it. And yeah, we’ll probably give something away to our newsletter readers. Don’t worry, it won’t be a new Aventador or anything like that. Maybe a new Aventador brochure. Assuming we can’t sell said brochure on eBay. What are you waiting for? Sign up already!
“Why didn’t we get Car X to review?”
I would love some insight into this part of your business. Looking forward to the Issue 1!
Why have a news letter when you have a perfectly good website? Data collection? The ability to provide lists to marketing partners? I can’t think of a good reason, and I work in marketing so I can think of all the bad ones. If I’m declining to take a Panera Rewards card I’m going to decline this as well.
Simple answer: People asked for it. Some people only read the site once or twice per week and wanted a digest of articles in their inbox. We have your email anyways (when you sign up for an account) so collecting them again is redundant, nor do we sell them to spammers. It’s a way of opting-in.
Well that was my second thought; that you have my e-mail from when I signed up. That being said, starting the article with the statement to the effect that you’re doing this because people asked for it might have kept my marketing senses from tingling.
I didn’t know anybody asked for it. I thought we were shoving it up their colons based on some nameless corporate drone’s demand for more direct marketing.
Don’t know about you, but I feel better now, too!
But Jack, you’re not qualified for colon insertions as you’re not a doctor, although you may have tried to play one before.
Jack, you have to check your Junk Mail folder for the entire e-mail string.
Wife: Have you got anything without E-newsletter?
Waitress:Well, there’s E-newsletter egg sausage and E-newsletter, that’s not got much E-newsletter in it.
Wife: I don’t want ANY E-newsletter!
Man: Why can’t she have egg bacon E-newsletter and sausage?
Wife: THAT’S got E-newsletter in it!
Boom.
You most funniest today internet guy.
Bloody Vikings…
Hey, it’s another way, maybe, for the site to make a few ad dollars. I signed up. I can always filter it out if I want to.
Will it be Top Gear style?
…This week on TTAC, Jack and McBIGbra take a Cadillac Brougham to the track, Alex gets in a trunk, and Sajeev licks a Lincoln.
That sounds awesome!
LOL.
Christian says hello to a camel, Sanjeev has a bad time, and Jack shows us where a Town Car isn’t.