The all new, next generation Ford Mustang will have its world premiere next Thursday, Dec. 5, 2013. Reflecting the fact that for the first time Ford will be selling the Mustang globally, including in right hand drive format, the car will be simultaneously debuted in six cities around the world, on four different continents. For the North American market, Ford will get top billing that day on the ABC television network’s popular “Good Morning America” show, broadcasting from New York City, at the same time that the new Mustang will be revealed at events in: Los Angeles, California; Sydney, Australia; Shanghai, China; Barcelona, Spain, and near Ford’s world headquarters in Dearborn, Michigan.
The events will be broadcast online at Ford’s GoFurtherLive.com site, which lists a starting time of 7 a.m. Eastern time, which is when “Good Morning America” begins. That would be 11 p.m. in Sydney, Australia; 8 p.m. in Shanghai; 1 p.m. in Barcelona, Spain; 7 a.m. in Dearborn, Mich., and 4 a.m. in Los Angeles. Since nobody in LA is going to get up at 4 in the morning to go to a car reveal, there is also going to be a local event there later in the morning at the TCL Chinese Theatre on Hollywood Boulevard at 10 a.m. local time. TTAC will have at least one representative at the Dearborn event.
Lee Iacocca introducing the original Mustang at the New York World’s Fair, April, 1964.
Ford marketing head Jim Farley has confirmed that he’s going to be outside the United States for the event, though he’s been coy about where. His location is rumored to be in Australia
Other than giving the locations, times and the fact that the reveals will happen “nearly simultaneously” Ford isn’t saying much though they did say that company execs, dealers and “local influencers” will take part in each of the local events. The event in Dearborn will also have a contingent of Ford employees. The Product Development Center is just across Oakwood Blvd from the Ford conference center that’s hosting the reveal.
No love for Rio? With the exception of China, emerging markets are ignored. The whole South American continent seems not invited to the party.
So much for One Ford in a literal sense
I’m guessing they’re not in position to BUILD them globally, just SELL them globally – wherever import fees are not punitive. Unfortunately, the emerging markets are where the import hurdles are highest.
Probably the reason it’s not being unveiled here as the government would give Ford hell to import the car (not to mention the taxes). Who knows, they could eventually decide that there’s a big enough market and build it here or in Argentina to make it vailable to what I can guarantee would be eager South American buyers.
I agree. On another tangent, I wonder what will happen when the “emerging markets” fully emerge?
What will happen? People the world over will be much richer, so the economy as a whole will be much more affluent with cash as there will be more money circulating and that, in the end, is what makes more money. Of course, there will be a certain leveling out, poorer people in emerging markets will have more income and credit, while the first world countries will a certain decrease as they will have to share with more participants. They’ll share more of a bigger pie, but even so, some will feel a certain squeeze.
That is of course, the optimistic view. The pessimistic one I don’t even want to think about it and I don’t think it’ll happen.
Yawn. Ford is screwing up this car. And slapping the same tired, ripped off styling on a two – door that we have on the Fusion isn’t going to generate more sales. The Mustang has seen a steep sales decline because Ford keeps screwing it up.
That’s what you’ve said about every Ford product introduced since you started posting on this site.
That is 100% untrue. Nice try though!
He is 100% spot on. Thought you were all about the truth Silvy?
“That’s what you’ve said about every Ford product introduced since you started posting on this site”
And every car/truck site he posts at.
I have to agree. It looks about the same as the prior generation.
I’m actually surprised that it even looks as retro as it does, if this rendition is indeed accurate. I was expecting something more inspired…and that rear overhang looks massive. Overall, a bit disappointing.
It’s still too long and bulky for the “world Market”, esp Europe. Detroit has mostly ignored the So American market which has allowed a slew of other car makers to move in and create a market for their products
It might not be tailored for the “world” as it should, but the Mustang’s most important market is NA. So, if “globalization” screws up the car here, its dead. I think a one size fits all is a crappy idea anyway. Japan may have gotten a toehold in America with LHD offerings of its home market products, but that was possible by the void left in the market by Malasie Era issues. They would never have had the mainstream success had they not tailored their products specifically for the US market. And that would be even more true today, as the issues of the era back then no longer exist, or I should say no longer exist in reality.
Whatever they do, they had better not have the 7 recalls that their latest product has had, one thing you gotta say about the ‘stang is that it has been one of the most reliable Ford products through most of its existence.
Well, they’ve been making RWD V-8 coupes for a million years now, so they should have gotten it down. “Cutting edge” 1.6 liter fours, not so much.
Hey Lorenzo, well that could be the case but Ford Europe knows a thing or 2 about making small 4s, many of them very advanced for their time. All these problems sound a bit strange to me.
Lorenzo you give Ford FAR more credit than they deserve.
Ford has been making engines for a very long time yet the modular engine family was garbage and had major spark plug issues from day one. Now the Egoboost engines are failing and not returning the mileage that Ford promised (a V6 with V8 mileage…how cool is that!)
Basically, Ford is amazingly incompetent. The only reason they are still in business is because they ignore/deny any sort of responsibility for their cheap, problematic products.
Hey Volt! Not really, GM and Ford are both huge in all of Southern America. What they have never done is bring here their pony cars. A good moment would be now. Most of South America is going through a good economic moment and in many countries there are more people than ever with the means to buy this car. Just be sure to offer a 4 cylinder here to widen the cars’ appeal.
Marcelo, does GM not sell Camaros in Brasil? They offer them in Argentina, albeit not at a competitive price (and soon to worsen when the new “luxury” tax kicks in on everything priced above a lightly-optioned Cruze).
Actually GM does. At very, very uncompetitive prices. So it’s a very rare bird. I would guess it’s been on offer for a little over a year or wo. Now that you mention it, I kind of remember that the Mustang before the retro model was also offered for a year or two. So yes, my statement was incorrect, both GM and Ford have sold their pony cars here. In both cases a very halo car kind of effort though.
Ah, Europe, that shining pillar of economic growth ;)
This car will do fine overseas if Ford exports it. The last time I rented a Mustang in Hawaii, I ended up showing it off multiple times to Australian tourists who said they wished Ford sold them down under.
Tons of Europeans dig the ‘Stang…it’s downfall is that due to taxation and fuel consumption with the big engines it goes for prices here that the cheaptastic interior can’t justify.
But the ‘Stang is one of those American cars that does have a good following in Europe, in fact recently there was some kind of survey as to which classic car people would like to won the most and the Mustang outright won 1st place in that. Of course it’s just one survey but it says something…
“Simultaneous Reveal On Four Continents?”
My God. What is it with the Big-3 and their hubris? Does the world really care? It’s just a car, a Mustang. Some people will love it, some will lease it and dump it, and some will regret it because it is the biggest turd they ever bought.
And don’t get me started on “local influencers.”
I really don’t see the hubris here. Can’t speak of the ROW, but there are plenty of people in Brazil who’d love to get a chance to get a factory backed Mustang. A Ford Mustang is an iconic and symbolic car. A car that gets attention just by the name.
Anyway, quite sad if Ford do Brasil doesn’t bring it here. A 4 cylinder Mustang with a healthy engine and a price similar to a Hyundai Veloster would absolutely take this market (small as it is) in Brazil.
I’ll be interested in how well the 2.0 liter four sells in America. A lot of people think it isn’t a Mustang if it doesn’t have a V-8 (though they’ll buy the cheaper V-6 and remove the badges). The four may be the nod to a “global” market, but as you noted for Brazil, globally the market is small.
Hopefully the four would help to rectify that.
I think it’s kind of exciting. Fall new car introductions used to be a big deal. Lots of hype and secrecy, I miss all that. BTW I have it on pretty good authority that the mustang in the video is really it, but I was reminded that this is the base, no thrills mustang, Real world mustangs, I’ve been told. look hotter then this…
… Hey, it’s this or the latest iPhone release, I’ll take this
+1
“It’s just a car,”
what are you even doing here?
Agreed on the hubris. Long long ago, the hubris was warranted. Back then, cars were cutting edge technology. Now that cars are a commodity item, hubris is over the top. The commoditization of cars scares the Big 3, because commodity products mean profit margins slightly larger than the risk free rate of return, and Detroit can survive with such margins because of the UAW overhead. So, Detroit keeps pretending cars are not a commodity product. For Detroit to survive, they must restructure to reflect this new reality.
jimmyy: Well put.
Decades ago, having owned and auto-crossed several fun, 2000-2500lb. sports sedans with real steering and road feel, and reasonable chassis/tire/wheel setups, I can hardly get excited about most of today’s cars. Now we have 3000-4000+lb rolling masses to herd around with video-game circuits for steering, with huge wheels and tires to compromise control on imperfect pavement, and the damn things want to shut off at a traffic light! Not excited about that Ford, sorry. Hey… next time, try to project a picture of your “new Mustang” onto the moon simultaneously too.
In my eyes, that rendering (if it comes to pass) is the best looking Mustang ever. The current gen is a beautiful car all the way from the front to the end of the doors, but its side profile from there back has always looked like ass.
I won’t lie; it looks eerily similar to my sorely-missed white 2011 Accord coupe, which was my favorite car ever. But it had a much more appealing side profile than most coupes out there. So yeah, I’m biased.
It’s not hideous, but it doesn’t seem to deviate that much from the current Mustang stylistically.
I don’t understand why both the Camaro & Mustang have to ne so freaking huge in terms of their external dimensions, especially given the fact they are relatively cramped inside, with an unusable’rear seat for all practical purposes.
I do get the large size of the Challenger much more, especially since it clear intent is to ne the most retro of the 3 muscle cars, and at least it has a lot of interior room with a large rear seat.
As far as the engines are concerned, Ford would be wise to stick with the 3.7 liter V6 and Coyote 5.0, since both are some of the best engines in their respective classes, and perform the way buyers of the Mustang want them to.
I saw the render on C&D last night, which looks too much like the current car for me to even consider. I hope the car pictured here is what we get, and not that other one. Unless I’m budget shopping, I have to consider a car appealing to my eyes to lay out that kind of money. The proportions on the render above at least give the illusion of a usable back seat, which the Mustang would need for me to ever consider. So for me, a little bigger is a lot better.
But if Ford can provide a V6 Mustang that is a better Accord coupe than the Accord Coupe, I’ll put my money where my mouth is. The current state of manual transmission Accords (3 available colors in one configuration, one color in all others) tells me that there probably won’t even be a stick shift 10th gen Accord. If Ford wants to fill that niche with a GT-style Mustang, far be it from me to stop them!
“I don’t understand why both the Camaro & Mustang have to ne so freaking huge in terms of their external dimensions, especially given the fact they are relatively cramped inside, with an unusable’rear seat for all practical purposes”
I’m with you 100%. I wish someone from GM/Ford could explain the thinking/reason. The Corvette seems like another car that is much larger than it needs to be.
I don’t like it much. It’s too long and looks like godzilla sat on it for a couple seconds. It’s also absolutely not all-new, though I know technically speaking it is. This is essentially the same Mustang.
As far as the introduction goes, it doesn’t bother me. But I’m not going to get excited about the chance to give a lot of money to a company because they built a new car.
They need a four door sedan ASAP off this platform. A 400 hp V8 Lincoln four door would give a 3 series a run for it’s money.
More like the 5 series.
Mr. Corvair is on the money, whether it pushes the 3 or the 5 or is called a Ford or Lincoln, Ford desperately needs this version. Spend the money to upgrade the interior and sell it in V6 and V8 trims, this mousetrap will sell.
I think they should make a 4-door only as a Lincoln and since it would be a sedan it wouldn’t cannibalize sales.
The reason they have cold feet is the LS and to a lesser extent the G8. They would need AWD like the LX platform to do anything more than create internet fanboi buzz.
Does it have a periscope standard or do you have to pay extra for it?
Extra, but it isn’t much. I think the back-up camera is like a $250.00 option
I was talking about side windows… and I’m 6’4″.
If they give you big windows, you won’t buy the moon roof or optional oversize side mirrors. Just wait: radar is coming and the location of cars around you will be displayed on-screen.
Adaptive cruise control is radar and backup sensors are sonar. My GPS tells me of traffic obstructions and accidents, unfortunately not in real time though.
Underwhelming, hansom looks are what’s been selling Mustangs from day one. They’re never too striking or in yo’ face brah. They need to appeal to a broad audience, especially broads. And they normally have a resemblance to rest of the Ford lineup. I don’t see what the problem is. What matters is they stick to the program. Affordable for the masses, RWD 2+2 and various HO V8/manuals at the top to keep the name/trademark alive and kicking.
Broads?
It’s a somewhat old fashioned term for women. Usually used endearingly. I’ve heard Automobile Magazine editor Jean Jennings use it to describe herself. Here are a group of self-professed “great old broads” that work to protect the environment.
http://greatoldbroads.org/about-the-broads/
“Broads?”
Yeah, that’s kind of an old-timey word… I think he meant to say “Chicks”
Or dames.
Seems like a rather goodlooking GT car. From the side the rearend has some creases in it that -dare I say it- made me think of the Ferrari F12. The rest obviously not so much but I think it strikes a good balance between still looking like a Mustang and a new contemporary Ford with ‘sport’ styling.
As with most any new car I’ll have to wait to see the real deal for myself. The Mustang is the one car Ford seems to get right almost every time, maybe not for the car buff but for actual paying customers.
Is that why sales have been on the same path as the Titanic?
Ford hasn’t gotten the Mustang “right” in a long time. Just the usual healf-assed attempts at keeping up.
Same path as Titanic? Exaggerate much? Can always count on non-bias facts from old Silvy aka P71, aka 86SN2001.
The Mustang is the only pony car that has been in continuous production since it was first released, obviously they are doing something right.
Nice opinion.
And the fact it’s been in production doesn’t have any bearing on its success. The truth is, the Mustang is a underwhelming car and has been for a long time. Ford got complacent (as they always do) and did not give the Mustang the attention it deserved. Mediocre refreshes, low quality, and an insistence to use a suspension directly off of a wood wagon has made sales plummet.
The reasons the Mustang has survived are debatable, but there’s no question the Camaro was killed off from pathetic sales numbers of such a crappy build. Its looks were a direct ripoff of the GEO Storm and by ’02, was on its 11th year.
The Mustang has always had underwhelming looks that you never tire of looking at it. The current Camaro’s bold looks would stop traffic at 1st, and now they just hurt your brain.
But if an OEM finds something that works, why do they have to F it up? What happened to the original Celica/Supra? RX7? 240Z? 200SX? MR2? Along with constant updates, that’s why you stick to the original, simple formula.
The log axle works because V6 Mustang buyers aren’t looking for axle sophistication and couldn’t tell you the difference. GT buyers want the performance edge over IRS.
the “log axle” works because it works. The only people who truly hate it are people who would never buy a Mustang anyway because they’re too busy drooling on themselves as they hang on Clarkson’s every word.
“And the fact it’s been in production doesn’t have any bearing on its success” What?
Nice opinion, care to explain how that works? How does a long unsuccessful car stays in production for so long.
What facts do you have to back your opinion that the Mustang is an underwhelming car and has been for a long time?
How about some proof that the solid rear has caused sales to fall. The Challenger has IRS, why isn’t it killing the Mustang?
The Camaro has been outselling the Mustang but it is far from they sinking Titanic you like to hype.
Here are some facts for you,
Camaro October 2013 Deliveries (actual sales): 5,669 11% (Pr Ye)
Mustang October 2013 Delivery (sales):6,918 30% (Pr Ye)
Challenger October 2013 Delivery (sales):3,256 21% (Pr Ye)
http://www.camaro5.com/forums/showthread.php?t=326066
Looks like they did a good job of incorporating the new Ford front and keeping it recognizably a Mustang.
Maybe the crease behind the rear wheel will help the same one on the Taurus appear more stylish and less dent-like. Glad they didn’t go full-on Aston.
Given that its a render, That actually looks quite good from almost every angle.
The side profile looks particularly nice and I like the rear side glass so hopefully it’s functional and not blocked out underneath.
I’ve seen rumors this gen might have heated and cooled seats. If the turbo 4 has 350hp and dual exhaust I’d go for it.
Heated and cooled seats? When my butt sweats, it’s Nature’s way of telling me to throttle back a little bit.
Heated seats are a guilty pleasure option. They came with I believe the alarm and heated mirrors that project a pony on the ground at night. I didn’t want them but now that I have them I love em. They keep me warm and soothe a sore back.
I thought they were kind of silly too, until I bought a 2008 Charger with them, now I wouldn’t buy a car without them. They help tremendously on cold days. I hope my next car has a heated steering wheel too. Gloves just don’t help all that much, too much wear and tear from a lot of fights as a bouncer and working on cars and stuff. My hands click and pop and snap and pretty much hurt all the time.
I think it looks like the current Honda Accord 2 door coupe. That is a good thing. Will this vehicle be a success? That depends.
If Ford decides to load it with a bunch of unreliable technology, then stick a premium price, it will be a failure.
But, if Ford ditches the turbos, the My Ford garbage, puts a normal transmission in it, delivers Toyota/Honda like reliability, and undercuts the Honda Accord 2 door price, they might have something.
My bet is the goof, but I hope not.
The last and only Mustang to have a 4 banger was the much maligned Pintostang, which nearly killed the iconic pony car, so it will be a hard sell for traditional Mustang buyers.
I know it’s a popular trope to knock the Mustang II, but contrary to “nearly killing” the Mustang, the Mustang II kept the brand alive. Some of the best selling years in Mustang history were with the so-called Pintostang, averaging something like a quarter million units a year over five years.
I did a piece for TTAC not long ago about the Mustang II and the fact that the people involved with the project are rather proud of it. They sold a lot of cars, they made money for Ford and they helped keep a storied nameplate alive to make it to what will be it’s 50th anniversary next year.
I’m getting a little tired of automotive cliches, “worst of lists” that include the Pinto, Vega and Gremlin, people saying that men compensate for sexual inadequacies with the vehicles they drive, jokes about Corvettes, middle aged men, combovers and gold chains and the like. I’m sure you can think of a few yourself. Sure, it’s an easy joke to make fun of the “Mustang based on the Pinto” but how come nobody but our EiC Pro Tem is willing to point out that a Bentley Continental is really a Volkswagen?
the problem I have (conceptually) with the Mustang II is that it was wrong-headed and didn’t need to exist. It was such a step back from the Mustangs it replaced, utterly bereft of anything resembling performanceThe Maverick should have been turned into the ’74 Mustang. Yes, it was still a descendent of the Falcon but the 2-door Maverick had similar overall proportions to the preceding Mustangs and was almost 600 lbs lighter than the outgoing ’73.
plus, the Mustang II was just plain fugly, sadly like many cars in the mid- to late-’70s.
The MII was a return the the formula that made the original Mustang a success and a welcome departure from the excess of the Clydesdale it had grown into.
The “Cobra” versions of the Mustang II are nothing short of embarrassing.
Defense of the II also ignores that GM sold loads of F-bodies in this period too, and that although weak by modern standards the Camaro/Firebird had much greater performance than the Ford.
Even the 175 hp 350 (I think that was as low as the 350 got, unless there was a 150 hp version) had a bit more spunk than the 302 did, and the Firebird had the 400 which belted out a very respectable 220 horsepower in proper late 70s tune.
The 2.3 carried over into the fox platform and became a decent engine in 91. The turbo GT’s of the early 80’s had ironically reliability issues. The SVO however is legendary among late model enthusiasts.
BTW Ronnie I had a similar discussion with a coworker. I argued that if he was going to go for a Cayenne or Qwhatever V6 he might as well get the VW as they’re exactly the same thing. He counter by saying then a Veyron and TT are the same as they’re both VAG coupes. I won by pointing out that the TT doesn’t come in W16 flavor.
Yikes! Don’t say that….I had the 2.3 four banger in my silver ’79 so I wouldn’t consider it particularly positive that 12 years later they finally had it sorted out! Lol
Lots of Foxstangs had the 2.3 in both NA and turbo form.
I like it