| Automaker | Nov. 2013 | Nov. 2012 | Pct. chng. | 11 month 2013 |
11 month 2012 |
Pct. chng. |
|---|---|---|---|---|---|---|
| BMW division | 31,752 | 31,213 | 2% | 271,891 | 244,061 | 11% |
| Mini | 4,575 | 5,248 | –13% | 59,910 | 59,667 | 0% |
| Rolls-Royce | 84 | 79 | 6% | 924 | 869 | 6% |
| BMW Group | 36,411 | 36,540 | 0% | 332,725 | 304,597 | 9% |
| Chrysler Division | 21,024 | 18,766 | 12% | 282,222 | 282,454 | 0% |
| Dodge | 41,506 | 40,075 | 4% | 548,654 | 472,598 | 16% |
| Dodge/Ram | 72,761 | 65,149 | 12% | 880,469 | 742,641 | 19% |
| Fiat | 3,075 | 3,603 | –15% | 39,491 | 40,065 | –1% |
| Jeep | 45,415 | 35,047 | 30% | 437,179 | 434,260 | 1% |
| Ram | 31,255 | 25,074 | 25% | 331,815 | 270,043 | 23% |
| Chrysler Group | 142,275 | 122,565 | 16% | 1,639,361 | 1,499,420 | 9% |
| Maybach | – | 5 | –100% | – | 45 | –100% |
| Mercedes-Benz | 36,386 | 31,949 | 14% | 298,489 | 264,636 | 13% |
| Smart USA | 959 | 704 | 36% | 8,409 | 9,013 | –7% |
| Daimler AG | 37,345 | 32,658 | 14% | 306,898 | 273,694 | 12% |
| Ford division | 182,978 | 171,360 | 7% | 2,194,934 | 1,955,341 | 12% |
| Lincoln | 6,727 | 5,732 | 17% | 73,710 | 74,766 | –1% |
| Ford Motor Co. | 189,705 | 177,092 | 7% | 2,268,644 | 2,030,107 | 12% |
| Buick | 15,072 | 13,289 | 13% | 190,130 | 163,935 | 16% |
| Cadillac | 16,172 | 14,517 | 11% | 164,378 | 131,534 | 25% |
| Chevrolet | 145,089 | 128,867 | 13% | 1,793,632 | 1,684,555 | 7% |
| GMC | 35,727 | 29,832 | 20% | 407,781 | 369,960 | 10% |
| General Motors | 212,060 | 186,505 | 14% | 2,555,921 | 2,349,984 | 9% |
| Acura | 14,559 | 12,246 | 19% | 149,685 | 140,182 | 7% |
| Honda Division | 101,948 | 104,334 | –2% | 1,240,372 | 1,149,829 | 8% |
| Honda (American) | 116,507 | 116,580 | 0% | 1,390,057 | 1,290,011 | 8% |
| Hyundai division | 56,005 | 53,487 | 5% | 657,778 | 643,572 | 2% |
| Kia | 45,411 | 41,055 | 11% | 501,548 | 518,421 | –3% |
| Hyundai Group | 101,416 | 94,542 | 7% | 1,159,326 | 1,161,993 | 0% |
| Jaguar | 1,446 | 713 | 103% | 15,408 | 10,962 | 41% |
| Land Rover | 4,601 | 3,687 | 25% | 44,246 | 38,490 | 15% |
| Jaguar Land Rover | 6,047 | 4,400 | 37% | 59,654 | 49,452 | 21% |
| Maserati | 887 | 208 | 326% | 3,715 | 2,397 | 55% |
| Mazda | 20,754 | 21,691 | –4% | 260,983 | 249,793 | 5% |
| Mitsubishi | 6,071 | 3,574 | 70% | 55,804 | 53,677 | 4% |
| Infiniti | 13,152 | 11,897 | 11% | 103,223 | 107,250 | –4% |
| Nissan Division | 93,376 | 84,300 | 11% | 1,035,439 | 935,116 | 11% |
| Nissan | 106,528 | 96,197 | 11% | 1,138,662 | 1,042,366 | 9% |
| Subaru | 36,621 | 28,206 | 30% | 384,511 | 299,788 | 28% |
| Suzuki* | – | 2,224 | –100% | 5,946 | 23,412 | –75% |
| Lexus | 25,611 | 22,719 | 13% | 239,090 | 213,559 | 12% |
| Scion | 4,968 | 5,606 | –11% | 63,998 | 67,983 | –6% |
| Toyota division | 147,465 | 133,370 | 11% | 1,742,111 | 1,606,819 | 8% |
| Toyota/Scion | 152,433 | 138,976 | 10% | 1,806,109 | 1,674,802 | 8% |
| Toyota | 178,044 | 161,695 | 10% | 2,045,199 | 1,888,361 | 8% |
| Audi | 13,636 | 12,067 | 13% | 141,048 | 124,469 | 13% |
| Bentley | 320 | 212 | 51% | 2,519 | 2,078 | 21% |
| Lamborghini* | 46 | 44 | 5% | 506 | 476 | 6% |
| Porsche | 3,966 | 3,865 | 3% | 39,077 | 32,091 | 22% |
| VW division | 30,727 | 36,728 | –16% | 373,689 | 394,128 | –5% |
| Volkswagen | 48,695 | 52,916 | –8% | 556,839 | 553,242 | 1% |
| Volvo Cars NA | 4,233 | 6,141 | –31% | 56,345 | 61,967 | –9% |
| Other*** | 253 | 246 | 3% | 2,783 | 2,702 | 3% |
| TOTAL | 1,243,852 | 1,143,981 | 9% | 14,223,373 | 13,136,963 | 8% |
Sales of cars and light truck in the United States went up 9% overall to 1.24 million units delivered in November, selling at the fastest clip in almost seven years. The SAAR rose to 16.4 million units, exceeding analyst predictions of about 15.8 million vehicles. That’s the best seasonally adjusted annual rate since Feb. 2007, before the start of the global recession. November sales were the best since 2003 and close to the best November ever.
General Motors and the Chrysler Group’s sales were up more than the industry average, at +14% and +16% respectively with pickups and the new Jeep Cherokee spurring the increases. The new Cherokee sold over 10,000 units in the first full month that it has been available since a somewhat botched launch. Toyota and Nissan were also up by double digits, 10% and 11%, while Honda sales were more or less flat, down 0.1% from last November’s record sales. Ford was up 7% and announced that it was scaling back production in its North American plants in the first quarter of 2014, making about 2% fewer cars than the same period in 2013. Subaru continued to do very well, with sales up 30% over last year. Volkswagen, though, went against industry trends and was down 8%.
Lincoln had its second straight month of double digit increases, up 17% from November 2012.
Chrysler Group sales did well despite the fact that Fiat deliveries were down 15% and car sales at Chrysler and Dodge were down 7%, offset by a 26% increase in demand for light trucks.
Hyundai set a November record with 56,005 units delivered, up 5% from last year, led by the Santa Fe, Accent, and Elantra.
Jaguar Land Rover continues to do well with group sales up 37%. Land Rover set a November record at 4,601 on strong sales of the Evoque and redesigned Range Rover flagship and now that the F Type is at dealers, Jaguar posted an increase of over 100% to 1,446 unites.
VW’s CEO for America, Jonathan Browning said that the brand will not follow other companies aggressive incentives, one reason for a 16% decline in VW brand sales, with the Jetta, Passat and Tiguan all doing worse than last year. At VW’s Audi brand the news was better, up 13% on strong demand for crossovers.
Analysts say the industry’s overall numbers were helped by five weekends in the sales period along with early holiday promotions, attractive financing offers and pent-up demand. Sales went up at the end of the month as automakers and dealers had Black Friday sales events.
Incentives were up slightly from last year, but down 2% from last month to an average of $2,507 per vehicle.
Average transaction prices were down $198/vehicle from last year to $30,634, the first year to year decline in ATP in almost 3 years, though GM, Toyota and Chrysler reported record ATPs in November.
Table courtesy Automotive News
Come on people, buy some d@#$ed Mazdas already! Don’t make my children grow up in a CamCord world!
+1
you want your kids to own rustbuckets?
Jeep, Subaru and Land Rover all on a roll. Can anyone now disagree with Chrysler’s Cherokee strategy?
Chrysler haters, get used to eating crow.
You mean Chrysler’s “strategy” to put a weird front design on the Cherokee and delay the on sale date by several months because of what they better damn hope was a fixable software glitch? Yes. A brilliant strategy indeed. Sergio for King. The Emperor is not wearing any clothes, but some refuse to see.
Astigmatism, Mazda6, Mazda3 and Mazda5 are good sellers in my area but that is because there is no rust here. Mazdas of the past had rusting problems.
That aside, we all better get used to this being a Toyondasandai world, especially west of the Mississippi.
I recently saw an ad for 2013 Sonatas at $16,999 and these weren’t strippers either. Toyota, Honda and Nissan are also heavily discounting their iron to move them off the lots. Maybe not across the whole nation but certainly in the Southwest.
From that perspective, Mazdas are pricey.
Mazda sales are disheartening. I love the new Mazda3, but it will suffer the same fate as the ill-fated Dodge Dart. It’s just too damn expensive for a C-segment vehicle, without a “prestige” nameplate. Cripe, for the price of a loaded 3, you can upgrade to a Mercedes (assuming you can find an actual base CLA model, Lol). The Mazda6 is truly a thing of beauty, yet the sheeple line up to buy discounted Camrys. The Camry and Corolla are the automotive equivalent of alcohol and drugs. Popular because of the numbing effect on the senses. Maybe they can join Toyota-Anon.
It is price that kills them. I have been looking to replace my Legacy wagon with a midsize sedan and botht he Mazda 6 touring and Honda Accord Sport are similar MSRP’s. But the Honda hdealer has $2K between MSRP and invoice whereas the Mazda dealer has just over $1K. That opens up a $1K difference right there in Honda’s favour. Add to that Toyota and Nissan being very aggressive and it is no wonder that the 6 even though critically acclaimed falls short in sales volume.
I don’t think Mazda has quite the badge Honda has either. And no premium brand to elevate the “they can do it” feeling.
The Mazda3 is priced roughly parallel to the Focus, starting in the teens and ending up somewhere around $30k. You, and HDC, and mike are all correct that Mazdas don’t discount the way the big boys do, and maybe that’s ultimately what kills them, but the $1k difference in out-the-door pricing seems like very little to me for a far more satisfying product when you’re already paying $25k. In our case, we figured the extra 50 cents a day to drive something we loved rather than tolerated was more than worth it to spring for the CX-5 over the RAV4.
But then, I’m a car guy with a good income, and unfortunately know that I’m in the distinct minority.
I agree the $1K difference to some could be small. That is what I am weighing up as I look. But to the “standard” shopper who doesn`t place a huge importance on driving dynamics etc then the extra cost, which could grow to much more than $1K when you add Toyota and Nissan typical incentives, really does become important.
Both the Mazda6 and Mazda3 made the new C&D 10 Best list.
“The compact 3 and mid-size 6 are perfectly timed products from a company that many had presumed down for the count. Two years ago, Mazda was losing billions, and analysts talked of a potential bankruptcy. Abandoned by Ford, its longtime partner, Mazda would need its next crop of cars to stand on its own, with zero margin for error. Tiny Mazda finished just 13th in U.S. sales in 2012, at the back of the pack with lowly Mitsubishi. That’s not much higher than Maserati, which wishes it had a sedan as beautiful as the 6 in its stable.”
http://www.caranddriver.com/features/2014-10best-cars-feature
As did the Accord:
““The Accord Sport is still a more gratifying car to heel-and-toe shift than most sports cars you could mention….A six-speed Accord Sport sedan for $24,505 rates as the best all-around value for a new car, period.”
Holy crap did Scion have a bad month.
You can tell gasoline is “cheap” again relatively speaking. GM, Ford, Ram and Toyota truck sales are darn impressive. OK, Ford did put $4,685 on average on the hood of the F-150 to move iron (compared to $3,432 for the Silverado)
Curious if anyone of the B&B can comment on the Corolla and if it is supplied constrained with the conversion from 2013 to 2014.
Gads VW is hurting. Boring does not sell apparently.
BMW is going to have to give away inventory in December to catch Mercedes for the luxury crown for 2013.
It appears that the tweaks to the 2014 Buick Regal are working…at the expense of the Verano. These two cars are too darn close together to each other in perceived interior size and price point (when one compares the Verano turbo to a Regal)
Almost 23K Fusions shipped – growth continues.
Lexus IS is for REAL – great month.
The electric cars were a big bag of meh, like every other month.
Prius, despite having four models available now, appears will have its first year of declined sales – going to take an amazing December to drive this up.
GM truck pricing has backfired on them. The F-Series is pulling away to a comfortable lead. Dealers are complaining that they have never seen so many people walk in, check the price and walk right out. Otherwise, it was a good month for the General. Retail sales are up 19%. Impala retail sales are up nearly 100% 3 months in a row. The Malibu refresh kinda worked though it is nowhere near the Camcord.
Acadia is on a roll outselling the traverse two months in a row. Good numbers for the ATS and XTS. Cruze, Equinox, Terrain and SRX are showing their age. I contributed to GM’s number with my purchase of a 2014 Malibu.
Scion could use a small CUV since the market is headed that way. Tall seating and ground clearance sell. The $24K to $35K Encore outsells the $14K to $17K Scion XD and XB combined with room to spare. They are identical in every way except Buick made the Encore look like a CUV.
The Prius has a lot more competition now but is still sitting pretty. It owns the hybrid segment and I doubt this will change in the next 15 years.
23K Fusions sold is great. Retail sales in California and NYC are up significantly.
Disagree about VW styling. VW has an understated elegance that many appreciate. I personally prefer the Passat to a cartoonish Fusion.
170 Chevy SS sold. Way short of their 3000 a year prediction. The Volt is stuck at ~2000 units a month.
In faint defense of the SS – the deliveries only started at the end of November, so I would not call defeat on that number – yet.
I know for a sad fact that the SS at Good Chevrolet did sell with $10K ADM (it is showing still for sale on Auto Trader but when I went to go look at it when I was in the area I was told sold). The SS was very disappointingly boring in person. C&D reported 0 to 60 in 4.5 and the 1/4 in 12.9. Auto Trader says only 370 available total.
What did PT Barnum say?
>>23K Fusions sold is great. Retail sales in California and NYC are up significantly.<<
Fusions, except rentals, are about as rare as hens teeth in NY. I suspect that incentives are fueling any "coast" sales of the mundane Fusion.
Remember, it was likely Ford PR/Marketing that fueled talk of the Fusion becoming #1, not any reality.
I see a lot of them around Houston
the “coastal elites” can go fuck themselves up their own self-absorbed asses, as far as I’m concerned.
I had to approve this, because I agree.
jz78817: “the “coastal elites” can go *** themselves up their own self-absorbed asses, as far as I’m concerned.”
What, exactly, is your problem? “coastal elites?” Like the coasts have no schoolteachers, plumbers, machinists, programmers, marketers, grocers and other middle-income people looking for good value or good looks or something in a car and you’re somehow not happy with what car they find it in? Your opinion matters to them? Or should?
I believe he’s referring to the handful of commentators who come in and claim to have never seen regular Fusions. So any actual hard facts are false because they are blind or only see imaginary barcodes.
I will vouch that at work I work on just as many privately owned Fusions as I do the new Camry. The Accord however is the real king and wouldn’t ya know it the data proves me right. Fusion sales are up, camry sales are down, and the Accord leads the pack. In NYS atleast.
alluster, Ford will continue to outsell GM trucks because Fords are the better trucks, not because of GM pricing strategy.
This is an excellent time to buy a new car or truck because money is cheap. So a rising tide raises all boats, and all car sales in this case.
Most financial analysts believe that at some point, maybe sooner than we like to think, Janet Yellen is going to throttle back on QE. And that will cause interest rates to raise.
So if someone is in the market for that new car or truck and is going to be making payments for 5 years or more, why not lock in the great rate now?
I was actually behind an iQ tonight. I think it’s the second one I’ve seen on the road. I’m not sure why Toyota offers these things. The Prius would help their CAFE numbers, so is there any point to the iQ (or any Scion?)
VWoA is screwed for a while, as are their dealers. I guess VW doesn’t have to offer much for incentives since the parent company has tons of money, but if they want to move more cars they need to up the incentives. The competition generally has superior offerings (unless you want a larger diesel sedan) but they’re acting like it’s 2011 and the Jetta and the Passat are brand new. Golfs and Jetta wagons are coming from pre-built stock so once the Jetta wagons run out the Jetta sales decline will be even more severe until the Mark VII cars show up.
I like VW vehicles but their suit dummy management people are so maddening.
>> so is there any point to the iQ
I see them around Boston with Courier Service decals. They’re perfect for a courier in need of grabbing a parking space. Otherwise, they need to drop the price. I like city cars, but wouldn’t pay some of the outrageous prices they’re asking for these things. I’ve seen asking prices of $19k for a 2014 iQ.
Scion is a failed experiment that Toyota simply refuses to euthanize. VWs aren’t selling because they look cheap. Styling isn’t their problem. VW’s attempt to out-Toyota, is backfiring bigtime. They have lost their unique selling position (German engineered cars for people who aspired to BMW/Mecedes, but weren’t yet there financially). Now they are cheap looking Toyota wannabees without the slightest reputation for quality and reliability that allows Toyota to blindly sell their products to the masses.
I don’t want Scion to die. Then there will never again be a fun affordable Toyota available in the United States.
If I were to be buying a new car right now, it’d be a 2014 Tc. Or tC. The 2-door thing.
VW is down, but Porsche is up 22% YTD, on roughly similar sales numbers to Jaguar Land Rover. With the Macan coming on stream in 2014 to give the Evoque a run for its Rodeo Drive/Sloan Street money, things look good for Stuttgart! And not an air-cooled 911 in sight.
Well if the Macan is more reliable than a used Yugo, the Evoque is in trouble. Personally I love the Evoque and would be in my budget, but I owned a 1998 Trans Sport Montana – I’m done being punished by a vehicle every time I put a key in the ignition.
Ha! I also owned a 1998 Pontiac TransPort from 2001-2004! Sounded like a tractor at idle, but I have owned less reliable cars (a 1988 Volvo 760 wagon comes to mind). I actually liked the much-maligned body-cladding on my TransPort, but it’s hard to make a minivan look good.
Mine by far was the worst car I ever owned.
Transmission
Power sliding door module X3
Both front headlights (water intrusion)
Air suspension X3
Stereo head unit display in Klingon X2
Driver seat (completely worn out at 45K miles)
Power window module, front passenger seat
Power window module, driver rear vent
Windshield wiper motor failure
That’s all I remember – I know there was more – and that was in just 57K miles. Thank GOD I got the extended service plan, I would have been on the hook for over $11K in repairs (about $5K of that would be tranny).
When the wiper motor failed that was the final straw. I traded it in on a 2002 Avalanche in December of 2001. The Avalanche proved to be extremely reliable. Last vehicle I got an extended service plan with as I came out a big loser in the investment.
The ex-wife and I’s ’93 Subbie was a close second on “worst car” owned.
Our V8 ’97 T-Bird was by far the most reliable. I really can’t think of anything that broke on it outside of regular maintenance.
I had an ’87 944S2 I bought in ’89 that was pretty darn reliable.
This cant be right…. if I remember correctly a few years ago TTACs Ed Needledickler continually said Chrysler would never achieve sales of over 100K an month.
The name calling is uncalled for.
I may not have agreed with a lot of things with Ed, and received kudos for some of the open debate we had on his oped pieces he wrote, but I will always have the respect for the man.
I had respect for the prior EIC until they just lost it in their open war with other websites and Steve Lang – Ed never stooped to that kind of level.
“The name calling is uncalled for”
If I remember right he called Chrysler every negative name in the book for years.
“Ed never stooped to that kind of level”
LOL You have too admit he was way over the top with his dislike for Chrysler on almost a daily basis. He would spin even a positive Chrysler story negative.
And you should admit that calling him “Needledickler” is something a 7th grader or Autoblog commenter would do.
I don’t care what he said about Chrysler. That’s some weak stuff on your part.
The “needledicker” comment only harmed your cause. Now you have several people discussing your lack of intelligence, instead of whether your accusations of bias have any merit.
Number one I dont have a cause. Ive been visiting the site for years and have always enjoyed most of the articles. I admit I enjoy it a little more lately without the obvious anti Chrysler/GM bashing that used to be a staple of a few of the ex contributors. I guess I shouldnt have used the term Needledickler but I think when he was writing about Chrysler or GM he wrote like a hateful little dick.
Im acually surprised that my comment even got posted. Under the old regime when I would try to disagree with a article here my post never made it through. Before if you werent kissing up and agreeing with certain authors your comment never made it to print or you got banned. I really wish he was still here. Id love to see him try spin Chryslers recent good fortune as somehow negative.
As for “lack of intelligence” and “7th grader” now now thats name calling. ;)
“I guess I shouldnt have used the term Needledickler”
You should have stopped there.
Needledickler… Really? Did yours fall off this morning or something?
Speaking of Chrysler’s numbers, why are Dodge and Ram shown both separate and together? (They are not double counted when doing the totals for the month/year)
RAMS still have a Dodge VIN number.
Well, man, a few years ago Chrysler was making some pretty rancid cars.
Now that it’s an Italian car company they’re really hitting on 8 cylinders, but you can’t really get too mad at a guy for thinking the makers of the Compass and the Sebring would be scraping the bottom of the market.
“but you can’t really get too mad at a guy for thinking the makers of the Compass and the Sebring would be scraping the bottom of the market.”
The irony being that they still make those two turds. And a host of others.
They improved the Compass, Patriot, Avenger and Sebring (200) and those cars have sold far better. The replacement for 200 will be the revenge of Mopar over all the Toyobots with a lll indications looking like a technological tour de force with a good launch. Finally a true American Camcord appliance destroyer with best in class room, gas mileage, handling, ride and technology. What was supposed to be the Alfa Guilia will now be America’s great midsize. Look for the superiority Mopar has with the Ram truck and Grand Cherokee to come to the volume car market. The Dart was just a test, the new midsize will be a nasty surprise with it’s advanced technology like the 9 speed, next generation Pentastar, industry leading touchscreen and Alfa Romeo suspension.
Totally agree. Ed N. relentlessly and unfairly (IMO) “needled” Chrysler at every opportunity possible, to the point where I was glad he finally resigned.
Makes me a little sad looking at those Volvo numbers. I’ve been looking at the S60 and it’s pretty nice and priced as well as the competition.
It’s as nice as it looks. Several people at work have them, they all love.
Volvo has lost its way. Subaru has taken over Volvo’s old market positioning. Volvo is like a man without a country.
Both Subaru and Volvo have done the same thing, ie make all their cars more conventional. Only thing Subaru has that Volvo doesn’t is AWD and most importantly a lower price.
Saab as well.
How much of the uptick in sales is channel stuffing?
My guess would be quite a bit.
What do the dealer lots look like in the San Diego area? Overstuffed?
I always question these numbers, you can fudge things 18 different million ways. Curious as to how BMW is doing and what their strategy is? I have noticed that multiple BMW dealerships are overflowing with cars, I mean a 100 or more. BMW dealerships tend to have at least 4 times the cars that Mercedes or Audi dealerships have. I am down in Dallas right now though and the Lexus dealership must have hundreds and hundreds of Lexus on the lot which I would think is nuts, but since 60% of the cars on the road seem to be Lexus down here, maybe that is the way to go.
When I look at the Jaguar/Land Rover figures I have to wonder. As I said I am in Dallas right now and I have seen zero new full size Range Rovers or even Sports on the road, maybe an XJ here and there, no F-Types etc. I was just in Manhattan for a couple of weeks last month and there was one new full size Range Rover, no new Sports, a few XJs. Chicago, Boca Raton more or less the same thing.
What there are a ton of in all these places is S Classes, with a lesser mix of 7 series and A8s at the top end.
Just from my seat of the pants observations and driving thousands of miles all over the country, I would say Lexus, Mercedes and Audi are kicking ass at the top end, no one is buying Jaguars, Cadillacs or Land Rovers. The new impala, and Fusion are selling like gangbusters and you can’t throw a stone without hitting a Ford or Chevy full-size pickup truck or a Mustang. I am definitely seeing less new Accords and Camrys than before.
Obviously my observations are just that, observations, but I have seen more Rolls Royces, Bentleys and Vipers on the road than I have new Range Rovers or XJs and statistically that should be impossible.
Last time I was in DFW and Houston, Lexus was hugely popular. You would think they were built in Texas. A great mix of everything – LS, GS, IS, ES, LX. I’ve looked at the inventories of some of the dealers down there and you’re right – lots and lots of cars, but they seem to have zero problem moving them. The selection seems a lot more broad than what they give us here in Nor Cal.
VW division must be hurting with -5% YTD.
why no love for Mazda. Am I the only one?
The yen is killing them. They could build some cars in the US when they were married to Ford, but they need North American production YESTERDAY.
Plus no halo car to get people to at least come into the showroom, and then leave in something else. The Miata might be awesome in every way, but it’s not going to increase foot traffic. They can’t go back to rotaries, no matter how much fanboys rave. After the first 5 model years of the RX8, rotaries are only a few rungs above diesels in American perception.
“Why no love for Mazda. Am I the only one?”
Because Americans are retarded, for the most part.
Mazdas sell quite well in just about every other part of the world, and are as good as vehicles get at their respective price points in terms of reliability, build quality and refinement, while being just plain more fun to drive than their competitors.
The typical American consumer buys on price (Toyota and Nissan are both being real aggressive right now) and Mazda simply doesn’t have the financial wherewithal to compete on discounts/financing.
Retarded: (adjective) Not having the exact same tastes as frustrated, judgemental people.
See also: oikophobia
Maybach math: 0 * 100% = 5 (or 45)