just so that I understand – what exactly does a design study, study? They have already designed the car, so they wait for feedback from the public to make alterations?
It could also be a trial balloon for a new corporate look, a signature grill design for instance. This lets them judge consumer reaction and tease future styling without misrepresenting current product.
It also is a way to learn how 2D sketches translate into 3D forms, how to implement/integrate conceptual stylistic themes into a real car, etc.
Not everything that can be envisioned/drawn can be built, and ‘design studies’ are a chance for everyone to learn what real limits they have and possibly identify new solutions (or areas to do more research for solutions).
I don’t see design studies being dependent on public reaction/comments. Sure, they do get used to communicate vision/direction, but I suspect that is mostly a secondary function.
I agree, it looks good. I wonder if this kind of styling would get past the station wagon aversion in the US. The lack of 4 doors limits its functionality but adds to its sporty style. My wife wouldn’t ever consider a wagon but she might go for something like this.
There are several on the market that you can actually buy though…it isn’t just for concept cars. VW, Audi and Volvo all do sell brown wagons right now, and it is a trending color choice that looks beautiful. Why wouldn’t they use it for a concept? Especially if the press and enthusiast contingent are guaranteed to take a closer look just because of the color.
Here in Brazil brown could be making a comeback. Besides those luxury makers, mainstream ones are using it too, in their cheaper cars! Renault chose it as the lauch color of the new Logan for instance (made my wife twist her head when she one and making her comment on how nice it looked). Besides that one, Hyundai does it too with their little HB20 and Fiat offers an “almost” brown on their cars. Welcome break, though I wish we had more blues. Chevrolet for one is using a blue and a green on their new cars.
Maybe colors are making a comeback? After a decade of black, silver and gray dominance, white and red have comeback strong over the last 2 yrs. Hope other colors can get in there.
Even this thing has a high belt line and small windows by historical standards. It’s sad that visibility has gotten so bad that this is considered good, AND it’s unlikely to get built.
One of the V60’s weak points, to my eye, is the almost CR-Vish downward swoop in the roofline, limiting visibility for no sensible reason. With rear side glass like this concept’s and a squared-up nose, and maybe the taillights extended into the hatch, the V60 would be a seriously pretty car.
(And I agree – it’d be a perfect companion for the ES. 245’s not going anywhere, though!)
I totally agree. The V60 has terrible visibility out the back. It doesn’t really follow in its ancestors’ footsteps (240/940/850). The roofline slopes down, but the beltline goes up. Makes for a very tiny D-pillar.
This design study seems to correct that. I’d be interested to see how that rear hatch opens though.
And yes, I’ll have a 245 for the foreseeable future. :^)
The lines are spot on, not a fan of the colour. But it’s a pity stylists can do something this nice (and it doesn’t look too un-production worthy), but give us the same lame “flame-surface” and “angry-face” junk year after year.
If you ask me the 144, 240, 480, 122, PV544, and even the original “Jakob” were all fine looking cars despite the minimalist names. Volvo did a good job bringing back the 1800 with the Volvo C30, which should’ve sold more with so many “shooting brake” die-hards.
According to the swedish auto rags, and volvo executives quoted within those rags, the point of these concept cars is to allow people to get comfortable with, and exited about, the look of the new xc 90. So you might get pleased a bunch.
carried 27 bags of concrete behind the rear axle one day and got the front end airborne. Visibility was great with the low beltline–no, it wasn’t a manny tranny diesel, but a 400 Poncho motor with a Turbo 400 behind it.
just so that I understand – what exactly does a design study, study? They have already designed the car, so they wait for feedback from the public to make alterations?
It studies what could be, if regulations weren’t in the way. Gives the designers something to do.
It also generates interest by showing a car to people which looks like hot sh*t but will never be produced – as is the case here.
But really we’re just rehashing an AMC Eagle SX4.
Thanks…makes no sense to design something if you know for certain that it wont’ pass regulation..all that money down the drain.
arun
It could also be a trial balloon for a new corporate look, a signature grill design for instance. This lets them judge consumer reaction and tease future styling without misrepresenting current product.
It also is a way to learn how 2D sketches translate into 3D forms, how to implement/integrate conceptual stylistic themes into a real car, etc.
Not everything that can be envisioned/drawn can be built, and ‘design studies’ are a chance for everyone to learn what real limits they have and possibly identify new solutions (or areas to do more research for solutions).
I don’t see design studies being dependent on public reaction/comments. Sure, they do get used to communicate vision/direction, but I suspect that is mostly a secondary function.
It also gets the internet fanboys frothed up real good.
I just peed a little.
You ass. I just cackled like a loon at work.
LOL
70s redux. More like a braking-shoot.
Just a hatchback. I like it, esp the rear view although it looks incredibly impractical.
I agree, it looks good. I wonder if this kind of styling would get past the station wagon aversion in the US. The lack of 4 doors limits its functionality but adds to its sporty style. My wife wouldn’t ever consider a wagon but she might go for something like this.
Maybe they are on to something?
I think such a configuration would sell in the dozens in the US.
When I look at the rear view I can’t help but think of all the space you’re losing by having the greenhouse inset that far. I miss my old 240 wagon.
The automotive presses obsession with brown wagons is really getting old.
Its gotten to the point where its an utter stereotype.
Brown is the new Black … just don’t let Black know.
There are several on the market that you can actually buy though…it isn’t just for concept cars. VW, Audi and Volvo all do sell brown wagons right now, and it is a trending color choice that looks beautiful. Why wouldn’t they use it for a concept? Especially if the press and enthusiast contingent are guaranteed to take a closer look just because of the color.
BMW sells brown wagons as well, in your choice of light or dark brown. And diesel, and AWD, but sadly no manual in this country.
Here in Brazil brown could be making a comeback. Besides those luxury makers, mainstream ones are using it too, in their cheaper cars! Renault chose it as the lauch color of the new Logan for instance (made my wife twist her head when she one and making her comment on how nice it looked). Besides that one, Hyundai does it too with their little HB20 and Fiat offers an “almost” brown on their cars. Welcome break, though I wish we had more blues. Chevrolet for one is using a blue and a green on their new cars.
Maybe colors are making a comeback? After a decade of black, silver and gray dominance, white and red have comeback strong over the last 2 yrs. Hope other colors can get in there.
Wow, a car you can see out of. Which means it will never get built.
Even this thing has a high belt line and small windows by historical standards. It’s sad that visibility has gotten so bad that this is considered good, AND it’s unlikely to get built.
I LOVE it.
It’d look great next to my ’73 1800ES.
I hope at the very least, they make a 4-door version of it.
One of the V60’s weak points, to my eye, is the almost CR-Vish downward swoop in the roofline, limiting visibility for no sensible reason. With rear side glass like this concept’s and a squared-up nose, and maybe the taillights extended into the hatch, the V60 would be a seriously pretty car.
(And I agree – it’d be a perfect companion for the ES. 245’s not going anywhere, though!)
I totally agree. The V60 has terrible visibility out the back. It doesn’t really follow in its ancestors’ footsteps (240/940/850). The roofline slopes down, but the beltline goes up. Makes for a very tiny D-pillar.
This design study seems to correct that. I’d be interested to see how that rear hatch opens though.
And yes, I’ll have a 245 for the foreseeable future. :^)
They should developed a variant with Nissan and call it the Brown Note.
The lines are spot on, not a fan of the colour. But it’s a pity stylists can do something this nice (and it doesn’t look too un-production worthy), but give us the same lame “flame-surface” and “angry-face” junk year after year.
Channeling the Reliant Scimitar here maybe?
I am so sick of Volvo re-iterating the 1800, yes it was a fine car, but it wasn’t their ONLY car.
Bring back the 240!
I second the call, but the Chinese aren’t listening.
If you ask me the 144, 240, 480, 122, PV544, and even the original “Jakob” were all fine looking cars despite the minimalist names. Volvo did a good job bringing back the 1800 with the Volvo C30, which should’ve sold more with so many “shooting brake” die-hards.
How have they reiterated it aside from the distinctive hatchback glass (on the 480 and the C30)?
@Typhoon: The notch above the door handle on the new V40 is also a definite quotation from the P1800.
So it is a longer version of the C30 nobody in the US bought? OK good luck with that. Now my wife would be first in line because she LOVES her C30.
If the 2015 XC90 looks anything like this, I will be very pleased…
According to the swedish auto rags, and volvo executives quoted within those rags, the point of these concept cars is to allow people to get comfortable with, and exited about, the look of the new xc 90. So you might get pleased a bunch.
Can the imaginary engine and transmission be diesel and manual, respectively?
Looks fantastic. A simple, well-proportioned, elegant, slightly sporty, uncluttered design.
What’s that silver coupe in picture no. 5 — the one that sits above this current concept? That silver one looks intriguing, too.
This is great. Volvo having a laugh at the expense of a bunch of wagon-obsessed wretches.
Wagon-Obssesed Wretch here.
Well sort of..
used to have me one of these..In root beer brown!
http://farm5.static.flickr.com/4117/4897611048_4ed136f171_m.jpg
carried 27 bags of concrete behind the rear axle one day and got the front end airborne. Visibility was great with the low beltline–no, it wasn’t a manny tranny diesel, but a 400 Poncho motor with a Turbo 400 behind it.
Why can’t they do that again?
That’s nearly a proper 1800ES. Well done.