Automakers reported the sales of 1.4 million new vehicles in July 2014, representing a 9% increase compared with July of last year. Among volume brands, the biggest percentage gains were achieved by Jeep, Subaru, GMC, and Ram. Jaguar, Scion, Acura, Volvo, and Volkswagen all reported losses of at least 14%. Cadillac, Honda, and Mini also posted decreased July volume relative to the same period in 2013.
U.S. demand for full-size pickups from Ford, General Motors, and Ram increased 5.3% in July 2014; the overall pickup truck market grew 3.1%. Overall new vehicle sales at Chrysler Group/FCA, Ford Motor Company, and General Motors increased 12%.
| Automaker | July 2014 | July 2013 | % Change | 2014 YTD | 2013 YTD | % Change |
|---|---|---|---|---|---|---|
|
Acura
|
12,480 | 15,150 | -17.6% | 90,431 | 92,131 | -1.8% |
|
Audi
|
14,616 | 13,064 | 11.9% | 98,965 | 87,341 | 13.3% |
|
BMW
|
26,409 | 24,043 | 9.8% | 183,791 | 164,474 | 11.7% |
|
Buick
|
17,683 | 16,393 | 7.9% | 131,155 | 117,239 | 11.9% |
|
Cadillac
|
15,241 | 15,652 | -2.6% | 97,357 | 99,331 | -2.0% |
|
Chevrolet
|
175,155 | 162,670 | 7.7% | 1,203,063 | 1,177,804 | 2.1% |
|
Chrysler
|
23,455 | 19,978 | 17.4% | 164,523 | 183,817 | -10.5% |
|
Dodge
|
43,118 | 41,986 | 2.7% | 350,042 | 360,400 | -2.9% |
|
Fiat
|
3,807 | 3,783 | 0.6% | 28,779 | 25,395 | 13.3% |
| Ford | 203,604 | 186,161 | 9.4% | 1,424,439 | 1,437,609 | -0.9% |
|
GMC
|
48,081 | 39,356 | 22.2% | 280,452 | 260,052 | 7.8% |
|
Honda
|
123,428 | 126,289 | -2.3% | 784,913 | 794,886 | -1.3% |
|
Hyundai
|
67,011 | 66,005 | 1.5% | 431,445 | 427,015 | 1.0% |
|
Infiniti
|
8,538 | 7,762 | 10.0% | 67,879 | 59,995 | 13.1% |
|
Jaguar
|
1,187 | 1613 | -26.4% | 9,504 | 9,411 | 1.0% |
|
Jeep
|
59,588 | 42,277 | 40.9% | 392,390 | 271,682 | 44.4% |
|
Kia
|
52,309 | 49,004 | 6.7% | 349,722 | 326,355 | 7.2% |
|
Land Rover
|
4,643 | 4,050 | 14.6% | 30,829 | 27,034 | 14.0% |
|
Lexus
|
27,333 | 23,031 | 18.7% | 166,022 | 141,446 | 17.4% |
|
Lincoln
|
7,863 | 6,919 | 13.6% | 52,385 | 45,207 | 15.9% |
|
Maserati
|
1132 | 267 | 324% | 6574 | 1536 | 328% |
|
Mazda
|
29,238 | 24,977 | 17.1% | 185,669 | 169,920 | 9.3% |
|
Mercedes-Benz
|
27,192 | 23,648 | 15.0% | 178,816 | 165,598 | 8.0% |
|
Mercedes-Benz Sprinter
|
2,214 | 1,915 | 15.6% | 13,697 | 11,398 | 20.2% |
|
Total Mercedes-Benz
|
29,406 | 25,563 | 15.0% | 192,513 | 176,996 | 8.8% |
|
Mini
|
5811 | 5950 | -2.3% | 29,963 | 38,306 | -21.8% |
|
Mitsubishi
|
6,349 | 5,230 | 21.4% | 46,021 | 35,566 | 29.4% |
|
Nissan
|
112,914 | 101,279 | 11.5% | 758,050 | 673,755 | 12.5% |
|
Porsche
|
4300 | 3820 | 12.6% | 27,219 | 25,129 | 8.3% |
|
Ram
|
37,699 | 32,078 | 17.5% | 252,056 | 207,140 | 21.7% |
|
Scion
|
5,127 | 6,261 | -18.1% | 35,763 | 41,261 | -13.3% |
|
Smart
|
1,351 | 860 | 57.1% | 5,998 | 5,319 | 12.8% |
|
Subaru
|
45,714 | 35,994 | 27.0% | 283,722 | 240,591 | 17.9% |
|
Suzuki
|
— | — | —- | — | 5,946 | -100% |
|
Toyota
|
183,342 | 164,102 | 11.7% | 1,179,624 | 1,119,478 | 5.4% |
|
Volkswagen
|
30,553 | 35,779 | -14.6% | 209,697 | 242,571 | -13.6% |
|
Volvo
|
4,894 | 5,909 | -17.2% | 34,224 | 38,487 | -11.1% |
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
|
BMW-Mini
|
32,220 | 29,993 | 7.4% | 213,754 | 202,780 | 5.4% |
|
Chrysler Group/FCA
|
167,667 | 140,102 | 19.7% | 1,187,790 | 1,048,434 | 13.3% |
|
Daimler
|
30,757 | 26,423 | 16.4% | 198,511 | 182,315 | 8.9% |
|
Ford Motor Company
|
211,467 | 193,080 | 9.5% | 1,476,824 | 1,482,816 | -0.4% |
|
General Motors
|
256,160 | 234,071 | 9.4% | 1,712,028 | 1,654,417 | 3.5% |
|
Honda Motor Company
|
135,908 | 141,439 | -3.9% | 875,344 | 887,017 | -1.3% |
|
Hyundai-Kia
|
119,320 | 115,009 | 3.7% | 781,167 | 753,370 | 3.7% |
|
Jaguar-Land Rover
|
5,830 | 5,663 | 2.9% | 40,333 | 36,445 | 10.7% |
|
Nissan Motor Company
|
121,452 | 109,041 | 11.4% | 825,929 | 733,750 | 12.6% |
|
Toyota Motor Corporation
|
215,802 | 193,394 | 11.6% | 1,381,409 | 1,302,185 | 6.1% |
|
Volkswagen Group *
|
49,469 | 52,663 | -6.1% | 335,881 | 355,041 | -5.4% |
|
—
|
—
|
—
|
—
|
—
|
—
|
—
|
|
Industry Total **
|
1,435,805
|
1,315,266
|
9.2%
|
9,604,694
|
9,148,292
|
5.0% |
* Volkswagen Group includes sales figures for Audi, Porsche, and Volkswagen brands
** Industry total includes Automotive News sales estimates for ultra-low-volume automakers and their 1800-unit (July) Tesla sales estimate.
Dear Toyota:
Call The FR-S a Celica and sell it as a Toyota.
Call the tC a Corolla Coupe (ya I know it really isn’t but the average consumer sure won’t know that) and sell it as a Toyota.
Shoot Scion in the head – burn any leftover iQs.
Dead
Brand
Walking
Dear Honda:
Are you really trying hard to kill Acura? I mean are you going out of your way to destroy a storied, respected near luxury brand? If you are – you’re doing a GREAT job! Even Lincoln grew marketshare. Of the luxury and near luxury brands you did the worst – even Buick was able to grow 7.9%.
Change the design language, stop building products people don’t want and shortcut projects like the Acura Cimmaron. I so want to love you again Acura – but you need help. Soon.
Dear Mazda:
Keep it up! I always love to see you win!
Dear Porsche:
Congrats on finding 4,300 people willing to pay for your grossly over priced and grossly under engineered products.
Dear VW:
You may be ruling the world soon, but you sure aren’t ruling North America. Read my lips – no Phaeton and a midsized REASONABLY priced CUV – now. Your Audi strategy of going further downmarket is going to make it harder and harder to sell the higher end of the VW badge.
Dear Jaguar:
After the flop of the F-Type you really need the XE sooner than later as your sales have been in free-fall for some time.
Dear GM,
How in the holy heck (with the exception of Cadillac) do you keep selling more cars? Apparently no one actually watches the airport TVs stuck on the recall hearings for so long.
And how did you not sell more Cadillacs? Minus the XTS that is actually the most interesting part of your portfolio.
We saw the same with Toyota during the floor mat fiasco – consumers just don’t care.
Heck, Honda wants you to sign a waiver before you buy certain used cars now saying, “oh by the way, this car might kill you and we want to be sure you’re cool with that.”
It is a crazy world.
What better way to lure customers back to the dealerships than a massive recall? Lol. Bring your old deathtrap heap in and while we fix it, you have a look around at the shiny new cars in the showroom.
Cadillac is really floundering. I think customers have sticker shock when they see the Mercedes-BMW level prices, without the Mercedes-BMW level of prestige. They should be doing MUCH better than they are now, with the product they currently have. But that’s why they brought the new guy in to head up Caddy. He’s gonna have his work cut out for him.
@mjz – market saturation……….. we babyboomers are starting to die off ;)
Dan, I wonder that too. GM literally MURDERED many of its customers. And recalled 25 million or so of its products in the last 4-5 months. I can’t imagine why anyone would even consider any of their products. I think a combonation of “American only” shoppers, and the very low lease deals they are offering right now are the reason.
GM’s been murdering the resale of their non truck buyers for the past fifteen years.
Perversely, that may be why their sales are up. With all the bad press on GM, you can get a smoking deal on Chevrolet right now, especially the ’14s. For instance, Webb Chevrolet here in Farmington offers the standard Summertime $1500 rebate. Then there’s the USAA member (veteran) $750 rebate, along with the “GM End of the Month Rebate” for another $1000 on the last day of July just this past Thursday. So, if for instance, you were buying a ’14 Equinox LS AWD, you could get $3,250 below MSRP without even trying.
Much of the population up here in the Four Corners isn’t buying a vehicle so much as buying a good deal with manageable monthly payments, and with a vehicle thrown in for good measure. For many, it’s all about the dealership and sales experience more so than the actual vehicle. That, I believe, is how GM does it.
Ask me how I know :-).
In regards to Acura:
“Change the design language, stop building products people don’t want”
Except they kinda do build cars that people want. They can’t keep the MDX and RDX on lots. It’s the sedans that are tanking. I think Acura has basically become a near-luxury CUV brand.
Signed,
A sad coupe fan who will keep his final year ’06 Acura RSX Type-S nee Integra GSR forever.
I have talked to many people that considered Acura. But after being told they require premium unleaded they just go buy a different brand. I think even the rebadged civic ilx requires premium. It’s does not say much for Honda/Acure engineering that they cannot figure out how to get their normally aspirated engines to use 87 octane.
It’s like somehow using premium fuel makes them a luxury brand.
My RSX-S uses premium but I don’t mind too much. It is one of the most powerful 4 cylinder engines ever built without a turbocharger. The only 4 cylinder engines more powerful is the F20C engine in the S2000 and the monster 3.0L engine in the Porsche 944. The current K24Z engine in the ILX sport also comes close.
Personally, I don’t mind the premium fuel given how much I love the engine in my RSX-S.
Mopar Uber Alles! In many chains now, Chrysler is their most profitable store.
Subaru is eating Honda’s lunch in many regions.
Nissan is eating Hyundai/Kia’s lunch
“Mopar Uber Alles!”
You’re gonna tear up your right rotator cuff.
As Nissan should, they’ve been established here longer. I don’t see that happening in 5 years though.
Hyundai-Kia is going to eat Honda-Acura lfor unch!
who said Mitsubishi was dying?
Well, I did. Their recent improvements are just dying twitches until their game runs out.
Mazda is building some solid momentum. They were only 1,000 units off from matching Volkswagen last month. The arrival of the new Golf may give VW a boost in coming months, but what an embarrassment that would be if Mazda ends up outselling them in North America.
And that’s with Mazda losing one model (Mazdaspeed 3) and winding down current-generation production on two more (MX-5 and 2) in the interim.
Mazda is definitely picking up steam. A few months ago, the dealer near me was STUFFED with cars on the lot. Drove by yesterday, hardly any inventory now.
If they had a replacement for the CX-9, they’d be doing very well. Sales of the 3, 6, and CX-5 are of course doing well. The 2 is up, but I’m not sure why–maybe trying to move out old inventory? The 2 is up, but I don’t know why. I’m not sure if the new 2 they release soon will be able to raise sales further. The CX-9 has been consistently dropping, and if they released a new one that only sold what it used to, that would be a big shot in the arm. (The CX-9 is a portly fuel sucker. If it could drop a few hundred lbs and get the same mpg improvements of their other cars, they’d have a winner for the US market, IMO.)
Maserati’s sales may be up 328%, but their demand for mechanics is up 9999999999999999%.
Jeep is the big story here.
The new Cherokee is a big success and is adding incremental sales to the whole brand. Wait ’til they add the Renegade.
If the dealers don’t screw it up. Sister and brother-in-law were out Thursday night looking at a Cherokee with his Highlander hybrid as trade-in (he’s a field engineer for PennDOT). Having not set foot in an American-branded car dealership for at least twenty years, they were stunned at the rough treatment they got regarding his trade in, and the salesman’s attitude in general.
And my sister and I grew up in a Chevrolet dealership.
@Syke
Send this to your sister and brother-in-law. It will explain everything.
http://www.edmunds.com/car-buying/confessions-of-a-car-salesman.html
Watch clips from Suckers on YouTube. Sadly 100% true and accurate depiction of car salesmen.
Does Lotus and Morgan sell so few they aren’t even worth mentioning?
re: Morgan
Would their wooden chassis meet crash standards?
re: Lotus
Like their namesake (if not directly related) F1 team, in need of serious CPR.
Morgan has sold a few of their trikes in the US, but maybe they are not really cars.
Yea Lotus has always been in trouble as a business, but I still like their cars. While we are at it, what about Caterham, they must of sold a few?
Morgan has decided to only import the 3 wheeler because it meets motorcycle standards, at least until they can get a newer version of the BMW engine and develop smart airbags. The Aero series cars were designed to meet U.S. Standards but the sales in the USA were so low that Morgan decided not to bother for now. According to an interview recently with the new chairman of Morgan in Top Gear Magazine.
Lotus probably chooses not to release sales figures.
Any automaker that publicly reports their actual U.S. monthly sales total will be displayed here. Lotus and Morgan, like Ferrari and Lamborghini and Pagani and many, many others, do not.
4-5 more years for Volvo in the U.S. market, tops.
Volvo is on track to have their worst year ever in the US. If their fortunes don’t change, they’ll be gone in a few years.
They’ve lost their brand mojo.
They need to get the XC90 out and NOW.
WSB-TV be like “We got breaking news out of North Fulton County. All of the women here over the age of 40 are storming the streets heading to the nearby Volvo dealerships to pick up their all-new Volvo XC90 SUVs.”
Volvo execs be like “Who wants S80 press cars, y’all?!”
Agreed. It seems women with advanced degrees love the XC’s be they in 60,70, or 90 form. The old square Volvo’s with stickers for expensive, thick-book eastern colleges, lacrosse and/or rowing? They’ve migrated to XC60/70/90s. However, old girl drove an Alfa while doing her undergrad at UNC. I end up driving when four or more people are involved, we’re going to go gleefully shoot things, fly fishing, golfing or well anything that involves a cooler that can can hold two cases of beer (ACC/SEC tailgating). I get an American SUV. Old girl got an S6 which is a sweet, sweet ride. Her female friends with high-end SUVs are jealous. So in the end; a Volvo SUV in front of the McMansion? Yes. A Volvo sedan? Not a chance.
Maserati now sells one car for every four Volvo sells – good for Maserati, not so good for Volvo…
Doubtful, Geely will not give up its foothold in the West. Push comes to shove you might see Chinese market Volvos being sold at competitive prices.
My two cents for Volvo as it stands now are simply:
1. Differentiate yourself by not offering the same product as everyone else. I’m not saying XC90 is not part of the equation but every Volvo platform is essentially PAG leftovers and turning them all into “crossovers” will not change their fortunes, neither will relatively cheap (per unit) configuration changes like Polestar (the newer EUCD period styling is also pretty m’eh). There is only so much lipstick you can put on a pig. Instead of Polestar or even doing a V60, you should have put the money toward a different model altogether, but that’s water under the bridge now (btw what is the difference between XC60 and V60, really? Oh I know, none).
2. In the money printing ZIRP’d up world we live in, the Volvo brand does not have the cache or international appeal to compete with the other lease queen brands. Stop living in denial and accept this fact. If you’re going to survive this period with the one trick EUCD pony, start competing with… Ford. The EUCD platform is closely related to the current CD4 platform used by Fusion. Both S60 and Fusion/Zephyr are very similar, and yet the S60 comes with a host of better materials and features. Here’s the problem, you seem to think the S60 is worlds better than the “lowly” Ford and this is not the case. I randomly found this no money down lease deal out of NJ for $405/mo, 39mo/39K. The S60 is not worth $405/mo, especially not now when Ford will sell you a close relation for 2/3rds the cost. Try $259/mo under the same terms. This random Ford dealer is putting out stripped Fusion SE for $129/mo with $2,399 down, which with no money down is right around $200/mo. Your S60 spanks the Fusion SE in terms of value, materials, options, and packaging. You will never get a 200-225/mo Fusion leaser to consider your “Volvo” at 400/mo, but $259 will get asses in those seats. Do this for a few years and you’ll have a nice stream of repeat customers when your Chicom assembled product is ready to go live.
http://www.prestigevolvo.com/s60-no-money-down-lease.htm
http://www.watertownford.com/ford-lease-specials-boston.aspx
Sad. Too back that the V40 wasn’t engineered with the US in mind. The V40 XC could have been bracketing the low end of the lineup, think: upscale Subaru Crosstrek.
http://www.volvocars.com/intl/all-cars/volvo-v40-cross-country/pages/default.aspx
Ram pickups are so gorgeous compared to the locomotive aesthetics of Ford and Chevy.
Nicer interiors on the Rams too.
The interiors on the new Rams are near perfection, the best interior of any truck out there in my opinion. And I am certainly not a “Dodge Guy” by any means.
Any reason for Honda’s 1% decline in a 9% growing market? Seems odd since the Civic, Accord and CR-V are class competitive if not class leading (Accord).
Honda is very adverse to putting cash on the hood of their vehicles or pad with dealer incentives. I don’t know how much they play in subprime finance, but I don’t see it mattering as there are plenty of other finance companies that will happily write a 100% of value 25% interest rate 84 month loan to someone with a 520 FICO score on a stripper Honda Fit.
I actually don’t see Honda’s decline as a bad thing, but more of a byproduct of not playing the games in the core markets that they fight in, B, C, and D segment and small and midsize CUVs.
Won’t deny that some of their products have landed very flat – but the core offerings are still solid.
Whilst it is technically true they don`t put money on the hood they do offer incentives to dealers – I went last week to enquire about the price of a Accord Sport CVT, MSRP of just over $25K and was told by an Edmunds Premier dealer that it was $21,800 plus TTT. That is over $1,000 below invoice, so Honda is obviously helping the dealer. This was a quick email, no haggle so imagine what could be achieved by someone who likes haggling. Honda are having to offer deals like this because the Camry is regularly $4K off.
The decline is a bad thing, remember BS always told us that not growing as much as the overall market does leads to market share decline.
You might be right, but its a shame to see Honda attempt to do different things and not succeed. Not a Honda-phile, but I want to see them fight the good fight against the incredibly boring “core market”.
Their general weakness in hybrids is hurting them. They also don’t have a pickup truck on offer any more.
They are no weaker in hybrids than any other manufacturer not called Toyota. Other manufacturers seem to be doing well.
If it wasn’t for Ram and Jeep FCA would be in trouble (or is that more trouble)………… it is all relative.
I’ll bet you could make a similar statement about most automakers. For example, Honda / Acura offer around a dozen models, but if you take away the Civic, Accord, and CRV they would be in real trouble.
I’ll agree that FCA isn’t out of the woods yet – but their sales growth and the turn around in their product line has been impressive so far. Even Sergio’s goal of increasing Maserati sales 800% in three years doesn’t seem so ridiculous now that they have increased sales over 300% in one year…
@PenguinBoy – Fiat has been great for Chrysler. Still, the only products I’m interested in are the Ram trucks and the Jeep Wrangler Unlimited BUT both have poor durability ratings. The Ram 1500’s and 2500’s have the poorest cargo ratings of the pickup brands.
Where is Detroit cars and CUV in top 10?
Top 10 July 2014
1) Ford F Series
2) Chevrolet Silverado
3) Toyota Camry
4) Dodge Ram
5) Honda Accord
6) Toyota Corolla
7) Honda Civic
8) Honda CRV
9) Toyota RAV4
10) Nissan Altima
Were’s Japanese pickups on the list?
I don’t think that any of the Japanese pickups (Toyota or Nissan) sell at anywhere near the numbers to get on the top 10 list. Actually just looked on http://www.goodcarbadcar.net/2014/08/usa-pickup-truck-sales-figures-july-2014-ytd.html
@DenverMike – the true definition of “domestic” is based on the factory location. That would mean that all of the Ram HD’s are not domestic and some of the Chevy’s.
@Lou_BC – I realize “Japanese” OEMs can be more domestic than the “domestics”. But I was following Jimmyy’s use of “Detroit” cars, meaning not where they’re assembled necessarily, but HQ’d.
If that’s the case then the domestic cars are at 3,5, and 10.
Another key point. According to wall street research, Detroit automakers are disproportionately benefiting from subprime auto lending, since lower income individuals tend to gravitate towards Detroit brands. Some analysts think Detroit purposely targets marketing toward the lower income demographic.
That may be true, one one level concerning. But on another a sale is a sale and if there are consequences it is the bank who is taking the risk not the OEM.
I don`t think the Corvette, new Tahoe and other vehicles are disproportionately sub prime buyers.
What about Seoul?