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Fiat Chrysler Automobile’s Chrysler Group is dead; long live FCA US LLC.
The subsidiary made the name change official today, following the naming convention established by its parent company. Fiat, too, has cast its old corporate identity to the wind of change, now going by the name FCA Italy SpA. Other entities under the FCA Group umbrella will follow in due time.
The changes won’t filter down into individual brands or marketing, so the B&B will still be able to buy a Fiat 500 or Chrysler Town & Country without seeing an FCA badge.
The move marks the first time in the U.S. subsidiary’s history without the Chrysler name, first given by its founder, Walter P. Chrysler, in 1925.
20 Comments on “Chrysler Group Now FCA US LLC...”
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Dont worry in ten years when Fiat is broke they will sell Chrysler to the Chinese and it will be Chrysler again.
Fiatsler is on a roll with some damn good rides these days. No doubt that in time, they will muck it up, just like they have done off and on until the demise of Chrysler in 2009.
And for most people owning a Fiatsler product is doable, as long as you don’t keep them beyond the factory warranty time without some additional insurance, like an extended coverage plan.
Best thing to do , in my view, is trade them off before the factory warranty expires. Want to keep a vehicle longer than that? Buy a Toyota or Honda product. They have proven themselves to last and last and continue to attract new buyers every year.
I had gotten used to “FIATsler”.
Chrysler has been gone for years. The name appears on cars, but they are not Chryslers or Dodges.
Very true. They have been largely Mitsubishi since about 1994, after the slow and agonizing death of K-Car models.
Not really, the cab forward Chryslers…Intrepid, Concorde and Vision were actually closer to Renault and the Eagle Premier, front drive, longitudinal engines. That saw the resurgence of Chrysler and with little influence from Mitsubishi.
Thank Renault for the cab-forward LH cars, based on the Premier. Lee I didn’t whip these cars from thin air. He bought the factory in Brampton.
Sorry but that internet meme that the Last Hope cars were based on the Premier is pure BS. Yes they share a longitudinal mounted FWD architecture but that is where it stops. Chrysler choose that design to make it easier to build AWD and RWD variants. They didn’t materialize since there was no cash to do so and the LH cars just weren’t profitable enough to justify it. Look at the suspension of the Premier and the LH cars and you’ll see they are not at all similar.
A RWD “cab-forward” car would have been a very interesting beast. It would have been a better test case than any actual car I can think of for whether RWD brings any dynamic advantage when executed in a more packaging-friendly form than it usually is.
The Brampton plant was from the American Motors buyout that netted Jeep. The LH, Neon, and cloud cars were a result of the AMC designers showing how they put out designs on a shoe string. Chrysler adopted their design process and was making a $5 billion yearly profit (with $15 billion in the bank) the year before Tom Eaton sold them out in the “Merger of Equals”. Eaton got a huge personal buyout, and Daimler got Chrysler’s cash hoard. Lee Iaccocca, the savior of Chrysler in ’79, caused the destruction of Chrysler by hiring GM lifer Eaton over promoting Maximum Bob Lutz.
My 2012 FIAT 500 has a nice “Made by Chrysler Group LLC” sticker under the hood with the old school pentastar logo. In fact, on a forum I subscribe to a guy parted out a wrecked 500 and the amount of Pentastars on component parts took everyone by surprise.
I think in terms of this merger, FIAT has the money but this new company is more Chrysler than FIAT. If you look at who is getting promoted internally as well as who is making the big profits for the company, it’s Chryco people.
It takes a very long time (or massive turnover) to change corporate culture.
Sergio seems to be doing a pretty decent job though. FCA USA LLC is poised to have a pretty good 2015. I wouldn’t be surprised if they come close to outselling Toyota (in the US).
you won’t see Disney taking their Walt’s name off anything.
FCA USA LLC
To paraphrase Lee Iacocca:
“If you can find a more soulless name – Buy it.”
FCA USA LLC – kinda rolls off the tongue, don’t it?
FCA-USA, FCA-USA! What a good cheer!
Or, use phonics: fffaa-kkk-aahh-UUU-sss-aahh. Say it quickly.
F– Y– sir!
It sounds like Jar Jar Binks cursing
“The move marks the first time in the U.S. subsidiary’s history without the Chrysler name, first given by its founder, Walter P. Chrysler, in 1925.”
This is not making much sense. FCA USA LLC = Fiat Chrysler Automobiles United States of America Limited Liability Company. I definitely see “Chrysler” between Fiat and Automobiles.
Anyway, I haven’t heard one iota on the name change at work. We are literally more concerned with the future and the task at hand.
Nash and Hudson are in FCA’s roots as well, they merged into AMC.