If you woke up not knowing the Chinese hate “new car” smell, consider yourself a well-informed person now.
Successfully selling a new vehicle in China means having to avoid the many cultural and legal traps specific to that growing market, reports Automotive News.
What works somewhere else might be a massive faux pas for Chinese buyers, meaning one wrong minor detail and an automaker can kiss its expensive international expansion goodbye. That’s a big concern for American automakers eyeing China in the hopes of boosting their global sales. (Read More…)














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