Your vehicle’s technology is enslaving you, and Toyota wants to help you break free.
Today, Toyota has become the latest automaker to create a subsidiary tasked with generating new technology and innovation for its parent company.
Called Toyota Connected Inc., the venture is a collaboration with Microsoft that will serve as a data science and mobile technology hob for the world’s largest automaker. The plan is to use Microsoft’s Azure cloud technology to “humanize” the driving experience and make vehicles’ high-tech abilities less intrusive and more useful.
You heard the man — someone needs to stop the tyranny!
All of the automaker’s data projects will be consolidated under one roof in Plano, Texas, where Microsoft engineers will work alongside Toyota employees in research and development teams.
Autonomous technology is an obvious focus for automakers’ in-house brainiacs these days, but Toyota’s unenthusiastic position on self-driving vehicles points to the tech being used (at least initially) to develop safety systems for human-driven cars.
The automaker claims the new venture would conform to Toyota’s core “belief in human-centered mobility and a fundamental commitment to personal privacy.”
They are so boring to drive, might as well not drive them.
Have you not seen what Hyundai, Kia, and Honda are offering?
If you’re not having fun driving a Corolla or Camry you should try harder.
Because you can drive them fun, if you put the right-hand pedal down some.
(Or you’re too jaded to have fun in ordinary cars; may that never be so!)
At least Toyota understand they need help/partner in developing automotive software and services.
You listening Nissan?
And what a wonderful choice to partner with! Especially following Ford’s successful partnership with Microsoft.
“MyToyota Touch” anyone?
“Toyota Connected will help free our customers from the tyranny of technology”
I’m all for it but how is a technology company going to free us from the tyranny of technology?
By telling you need to be freed of course. That’s like back in 50’s or 60’s ( maybe earlier I can’t remember?? ) Herpes was like a thing people got and that was the end of it until a drug company developed a treatment in search of a market. All of a sudden Herpes was a debilitating shameful sexually transmitted disease.
That’s an interesting comparison…
Toyota Embraces Ugly.
That face should be illegal in all 50 states plus all U.S. Territories.
Not as bad as the current 4-Runner. That looks like someone had their face slashed with a razor blade.
AwRIGHT!!
Because we all know Micro$oft products never have any bugs!
Yep…