They say that any accident that results in zero injuries is a good one, but Detroit-area residents trying to beat Memorial Day Weekend traffic on Friday probably didn’t feel that relief.
Huge backups were reported west of the city after Interstate 96 was shut down for a heartbreaking reason. It was enough to make normally stoic fire officials pause as they considered what had been lost.
A refrigerated semi-trailer hauling ice-cold Budweiser for hard-working, thirsty Americans burst into flames on Friday after a tire blowout in Genoa Township. The driver was able to detach his cab, but the trailer and its contents couldn’t be saved.
Fire officials shut down the Interstate for hours as the fire — which wasn’t fueled by water, barley and hops — was brought under control and the scene mopped up. Traffic backups were reported east of Brighton as westbound drivers tried to find a way around the foamy blaze.
“The biggest impact is after the fire was out, Corrigan (Towing) had to physically remove all the product out of the trailer in order to haul the trailer away,” said Michael Evans, deputy chief of the Brighton Area Fire Department, to the Detroit Free Press.
No one was injured by the fire, but key deliveries of the King of Beers were delayed at the worst possible time for retailers — and consumers.
“There are no human casualties, injuries — however we did have several alcoholic beverage casualties,” Evans told a local radio station.
[Sources: Detroit Free Press, CBS News] [Image: GMT 02:37/Flickr]
Very fortunate for all concerned. Hopefully it can be replaced by something with taste.
HA, my thoughts exactly.
Great minds. This isn’t a tragedy, it’s an opportunity.
Spot on!
Death of another “Holy Roller.” Sad indeed.
Analysis of the depicted photo reveals that they drank as many as they could before the fire consumed all of the load. The beer must not be that bad…
LOL. I don’t mind Bud but hardly ever buy it because I can get just as good if not better beers for less $. Too pricey for what it is.
mazdaman007, the origin of tasteless American lager is post-prohibition barley rationing during WWII. Beer made with 6-row barley needs adjuncts like rice or corn to be added, but the combination of war rationing and lingering anti-alcohol busybodies forced Budweiser to use more rice, currently up to 30%. Enough consumers liked the lack of taste for this beer style to stay around after the rationing ended.
https://en.wikipedia.org/wiki/American_lager
A Moment of Silence, please.
Somewhere, a Miller delivery driver laughs maniacally…
Ironically, such a “tragedy” might have ultimately saved someone’s life.
No worry, all you DUI ball licking scum out there. You still have plenty of time to kill someone else before Tuesday morning.
Bravo. You said it all.
Promises, promises.
If this has been a truck full of Great Lakes Chill Wave, I’d definitely be shedding a tear.
No buttwiper for this guy.
Or Edmund Fitz!
Love me some Commodore Perry!
Do we hold Apple responsible when their products contribute to crashes?
Because as bad as DUIs are, driving while texting is equally awful.
Welp, the golden arches did get sued for having hot coffee.
Our country is among the best in the world, and as a result we’ve become infested with leaches and free loaders looking to take advantage of it at every possible corner.
Taking responsibility for ones actions seems to be a lost art.
Plenty of leeches and waste in the legal system for sure.
However, I suggest you do your homework on the McDonalds coffee case before using that as an example of baseless litigation. It’s an easy one liner to cite, but the plaintiff had grounds, so to speak.
I’m well aware of the circumstances. I’m also aware the difference in coffee temps between then and now is only 20*F give or take. Dump a steaming fresh cup in your lap, sit there and stare at it and I guarantee your gonna receive burns to a certain extent.
Kinda reminds me of the lawsuit Taurus firearms recently lost over certain model pistols discharging a round after being dropped. There’s only one person at fault for dropping a loaded pistol with one in the chamber, and it ain’t Taurus.
Such is the world we live in today. Always someone else’s fault that I f*%ked up!
From wikipedia (https://en.wikipedia.org/wiki/Thermal_burn):
“From 44° to 51°C (111° to 124°F), the rate of burn increases by a factor of approximately four with each Celsius degree risen or twice per Fahrenheit degree risen”
Taken at face value, that means that 20 F difference is responsible for a *MILLION*-fold reduction in burn severity.
Do you really think this led to a beer shortage that prevented over consumption, because your comment gives the impression that you’re capable of such a belief?
Nah, the low quality piss water that is otherwise known as buttwiper prevented that.
Absolutely not. This wouldn’t even amount to a drop of rain in the ocean to AB. But knowing how many drunk drivers are out there on Memorial Day and 4th of July weekends makes it difficult for me to find any humor in this.
I propose you call these “crashes” instead of “accidents”. which often they are not.
Sounds like many people were saved…from having a skull-busting headache.
In order to continue moving supply to retail, and since this is Michigan, will there be an executive order saying that Hours of Service regs are hereby temporarily suspended?
So what’s the problem? Doesn’t anyone remember Stroh’s, the ‘fire brewed’ beer from Detroit?
Maker of some of the finest ice cream!
http://www.gannett-cdn.com/-mm-/2a8367e43d5e247b2d92869ab22245a8df78f905/c=0-0-1536-2048&r=537&c=0-0-534-712/local/-/media/2016/05/27/MIGroup/Livingston/635999728924176986-Budweiser-trailer-fire.jpg
What good is Memorial Day without drunk relatives?
Haha… the only grim consequence to this is that the EPA will have to declare that stretch of road a superfund site after that swill soaks into the ground
It would have been truly heartbreaking if the beer in question was REAL BUDWEISER brewed in the Czech republic.
Doesn’t AB InBev have exclusive rights to the Budweiser name in 23 out of 27 European nations? Czech beer is a snooze anyway, which is why AB Budweiser is the way it is in the first place.
What’s odd here is the need for tyre pressure monitoring on a multi axle vehicle is of more importance than a light two axle vehicle.
How hard would it be to have tyre pressure monitoring devices fitted to “big rigs”?
As for the beer, it’s a pity to see any beer go to waste. I suppose it was only a Bud product, but still it would of been far better if it was a Busch.
Now, the loss of Coors Lager or even Coors Light would of been a disaster.
Big Al, lots of trucks are equipped with systems that not only monitor tire pressure, but automatically adjust tire pressure. Pays for itself in reduced tire repair and fuel costs. http://www.fleetequipmentmag.com/protecting-truck-tire-psi-adding-tpms/
“America” burns.
After the stupid idea to rebrand Bud as America, it appears that InBev will do anything to attract attention.
Maybe they set their own truck on fire. That’s sure getting a lot of attention.
It’s only Budweiser, the dreck of beer. Now, had it been Rolling Rock
(which alas sold out to Bud a few years back, but which Bud has maintained as a very drinkable brew) I would have shed a tear or two …
Last time I checked, RR was being brewed in Newark by InBev.
When we were drinking Bud in cans back in the 70’s, I could open a can, take a sip, and go “AARGH – NEWARK!”.
The St. Louis stuff was the most tolerable.
All you micro brew drinking snobs miss the point. It may not be the best beer in the world, but it is still beer. Any beer lost to catastrophe is a horrible loss. If it’s the end of the night, you have run out of beer, and you want just one more beer to close out the night, a single Budweiser is perfectly acceptable to polish the evening off. Now that opportunity might not happen because of this horrible tragedy.
Granted I tend to plan better than to ever let that happen, but still, I would be very sad if that particular situation ever occurred.
MrFixit1599, Budweiser is annoying in the same way as clearly inferior cars backed by massive advertising are annoying. Both take up limited consumer shelf space that could be used for better products. For Budweiser money you can buy other mass-market lagers that taste better. Dos Equis Amber and Shiner Bock, for example.
“It may not be the best beer in the world”
In the land of the blind (the 1970’s), the one-eyed man (Bud) is King.
Credit the mass-market stuff for the micro-brew explosion we enjoy today – thanks Budweiser!
Oh, the Humanity.
Tragic event in deed, but less tragic than the fire in a Chinese shoe factory where 10,000 soles were lost.
Yo, Diabetics!
Now is the time to step up (literally) for our Country and our Fellow Americans to help make up this loss!
Get in line for the risers around those 55 gal. drums. When your turn comes, unzip & let rip!
We’ll give ’em some dark lager!
The rebranded Bud…pretty women with big white toothy smiles, yuppie couples, professional people, nice establishments…now let’s roll the clock back to the late 1970s when Bud’s ads were geared to blue collar workers…construction sites, big bellied men wearing dirty work clothes…”You make America Work, and this Bud’s for YOU”….
A Tragi-Comedy to be sure .
.
Friday I was traversing I10 West though Los Angeles and before sun set I witness a bumblehead enter an exit cloverleaf too fast and wreck his shiny new car on the guard rail ….
.
I assume drunk/stoned as he hit the railing before the curve really started .
.
Saturday early evening at nearly the same location I saw another bad crash , this one had the Fire Dept. out trying to wash the spilled oil and gas off the pavement & traffic backed up East almost to down town L.A. .
.
Some dimwits never really do learn .
.
My Son is out on Lake Mead in his speed boat right now with his Wife and my Grand Daughter , I hope they’ll be fine so farm from home in this annual drunken killfest Holiday .
.
There are better ways to salute the deceased Veterans than joining them .
.
-Nate
Toddatlas,the real Budweiser,known as Budweiser Budvar in Europe is the original. ,because of the ongoing dispute with Anheuser Busch, it can be purchased in N.A as Czechvar. Go ahead and compare the two. I wouldn’t wash my car in the stuff that is brewed in N.A
I don’t drink Budweiser, but the US produces beers like Ballast Point Sculpin, Sierra Nevada Torpedo, and Three Notch’d 40 Mile that make European beers seem like the Europeans of beer.
I haven’t heard of the beers you mentioned,are they only available in NA?
I don’t know, but I’m a big fan of drinking local beers wherever I am. I don’t think beer travels all that well, and usually local beers suit the local climate.