Convertibles are a niche market, and Infiniti doesn’t feel it’s a market worth pursuing. At least, not right now.
The automaker’s product strategy chief confirmed to Car Advice that a droptop version of its second-generation Q60 coupe isn’t in the cards, eliminating the open-air option from the brand’s lineup.
Let the Germans have at it, the executive implied.
“We’re focusing only on the coupe version … a convertible is off the table for the moment,” said global senior manager of product strategy Gerardo Carmona. “Convertible volumes are pretty small, and we wanted to be focused on making a big improvement on the car.”
Infiniti offered a convertible variant of the former G37 starting in 2009, with the model rebadged as a Q60 in 2013. Droptops are nice, but they don’t help the brand much if the model it’s based on fails to inspire.
Carmona claimed Infiniti shot itself in the foot with bland restyles in the past, like the barely noticeable change between the G35 and its successor, the G37. That restyle, if you can call it that, didn’t do much to draw new sets of eyes to the brand.
“As you know … there was not a very dramatic change on the car, and we did not want that to happen again,” Carmona said.
The Q60 convertible borrowed the long-in-the-tooth corporate face of its coupe cousin until this year. With sales of both models dipping into the double digits this year, don’t expect a tearful sendoff. The 2017 Q60 adopts an aggressive take on the brand’s new design language, with a turbocharged engine lineup topping out at a 400-horsepower twin-turbo 3.0-liter V6.
[Image: Infiniti]
“Convertibles are a niche market..”
*titter*
And luxury coupes aren’t? A niche of a niche of a dying segment.
I know! Let’s make a convertible out of a crossover! That’ll work!
OMG! Yes!
If they didn’t stupidly rake the windshield like the Cascada’s so the corners weren’t gouging hazards…. talk about awesome sightlines!
Just Infiniti-ze the Murano CrossCabriolet? Why not?
Chuckle of the day: Google “CrossCabriolet” and you get this gem from Nissan: “The Murano Crosscabriolet is no longer available, but you can experience similar features on the Murano and convertible 370Z.”
I’m not surprised INFINITI is dropping the Vert. They already decided to forgo having a proper manual transmission, so this is just one more decision in their quest for over-priced blandness. No longer a driver’s car, now it’s just a pearl necklace.
Think of the cougars! Why won’t anyone think of the cougars?!?
A 1967 Mercury Cougar made a nice semi luxurious convertible – thanks for reminding me!
The first convertible Cougar launched for the 1969 model year, but I hear you…
How will those cougars get to Chico’s?
“with bland restyles in the past”
Bring back the gatling gun lights!
They’re right, even in the land of sunshine, beaches and babes, you barely see any new ragtops. Too many compromises, both as an everyday car and a weekend pleasure craft.
No thanks to common sense, either.
Yep, one wonders why they are bothering with coupes. Who the hell buys coupes that arent muscle cars, Euro luxury cars or Honda v6s?
They should stick to hatches, CUVs and SUVs like a normal company.
I’d imagine they’re not doing well at compact luxury sedans either.
Can’t Infiniti make a badge-engineered version of the once wildly popular Murano ‘vert?
Wait …
By Cougars do you mean the car or older women? I could see this car appealing to older women.
Nothing gets by you ;)
They are missing the upsell…the Vert won’t sell hugely, but it will get someone up 10k on the same basic frame in the right circumstances.
You really need a garage for the vert.
I want a convertible. But I am sick and tired of the only option being one with super short rear seats. Give me a nice big seating area for four.
Someday, in our dystopian future, we will all be driving CUVs that look pretty much the same on the outside but will only have different badges, interiors, and 2.0T engines.
The future could be coming sooner than you think ;)
Just get CAFE people to ease off some in exchange for universal speed governors (70mph?) so CUVs could keep a little tall and sign me up!
If you mean speed governors that make cars go *minimum* 70mph then I’m all for it. It would take only a few days for the timid drivers to permanently shun the nation’s freeways- starting with the first slowpoke lane merge.
Will these future cars be fueled by banana peels and empty beer cans? I’m still waiting for my hoverboard…
No, they will use the banana peel for wax and they will make the bodies out of empty beer cans. The Chinese will make all these cars and for a slight upcharge you can option for a BMW, Mercedes, Lexus, Cadillac, or Lincoln badge, otherwise they will all look alike. Each one of these future cars will have solar panel roofs and hoods to promote the solar industry which will get massive Federal grants and they will have speed regulators not speed governors since regulators are part of the Federal domain and not the state.
Where is the implication on the part of the employee to let the Germans have at it?