I remember it as though it were yesterday. Well, actually, my short-term memory isn’t that good anymore, thanks to the little transient ischemic attack I had about two years ago. So, let’s say I remember it like it was the day my son was born: the announcement of the Ford GT at the North American International Auto Show in 2015.
Painted in an unobtainium shade of blue, the GT rolled out onto the stage in Joe Louis Arena to much thunder and applause — and then a similarly painted Shelby GT350R came out and starting doing smoky donuts all around it.
Then, out of nowhere, a bald eagle flew in and landed on the hood of a Raptor F-150, carrying the severed head of Mary Barra in its beak. After that, a reanimated Norman Schwarzkopf rolled an Abrams tank in and blew a hole in the roof on the arena, causing $100 bills to rain down on everybody while girls in stars-and-stripes bikinis lovingly brushed Mark Fields’ mullet.
That second part may not have happened exactly like that. But compared to what Ford and other manufacturers did during their reveals this week, it may as well have. Because this week’s show was a fucking bore, and it was all because of that most millennial of vices — virtue signaling.















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