Jaguar Land Rover unleashed a volley of trademarks over past month, offering a glimpse of some of the names it might use on upcoming models. However, JLR took something of shock-and-awe approach while filing, so it would be unlikely to see all of these affixed to the side of a new model.
One of the more standout monikers is XJS, Jaguar’s former luxury grand tourer. Absent for two decades, Jag could commit sacrilege and bring it back as something other than a large two-door without much blowback from the general public. Those who remember the original would no doubt be appalled. The company also trademarked Westminster, which likely denotes a particular blue paint Jaguar was fond of during nineties and not a specific model. JLR also slipped in a filing for Freestyle —sharing a title with a crossover utility vehicle that sold incredibly well before Ford changed its name.
Perhaps trademarking the Freestyle moniker is payback on behalf of Jaguar’s current design head, Ian Callum, for Ford usurping his Aston Martin styling cues for the Fusion. Although, if he really wanted to stick it to the Blue Oval, JLR would have also filed for Taurus X name, too.
Other noteworthy trademarks, initially spotted by AutoGuide, include Landy, Range Rover Classic, P-Type, T-Type, C-XE, iXE, diXE, XEdi, XEi, CXF, CXJ, Sawtooth, Stormer and Landmark. Say “Land Rover Landy” and “Land Rover Landmark” aloud if you are absolutely sure no one else will hear you. Those names don’t exactly roll off the tongue and you sound daft pushing the words clumsily out of your mouth. Landy is the name for an obnoxious company mascot, not a car.
The remaining names are a jumble of letters, hinting at multiple variants of current production models or entirely new ones — some of which would definitely be electric. The only exception is the Range Rover Classic, which harkens back to the British Leyland days (the company had to come up with some way to distinguishing the original 4×4 from its successor).
They probably don’t want to get too attached to the Stormer name.
The Land Rover Landy will basically be a 1.2T $40K Renegade Trailhawk.
Several versions of the Austin Westminster were built by British Motor Holdings who also owned Jaguar.
This was prior to the Leyland merger.
That would be an interesting nostalgia pick. While Jag/Austin/BMH overlap does exist in the final two years of the Westminster’s life, I’d never have remembered that had you not said something. I’m too American to know but how popular was the A110?
The Westminster was supposed to compete with Rover and Triumph. Conservative styling they looked like an up-sized Austin Cambridge.
They sold moderately, after the Leyland merger, they were superfluous.
Quite popular in banger racing in the 70’s , pretty strong and could survive a lot of damage.
Daht gitty needs a bindi!
Much better photo w/o weird glare & shadowing:
i.ebayimg.com/images/i/152348016638-0-1/s-l1000.jpg
They forgot to get piXE, the twin of the diXE.
Pretty sure they grabbed “Landy” and “Landmark” just to avoid the Chinese or whoever coming up with such suspiciously Land-Rover-esque names for their CUVs. Anyone remember “Landwind”?
That’s still around.
Landwind hasn’t yet made it to Germany AFAICT, so the only exposure I’ve had to that brand were those desastrous crash tests in the press about a decade ago.
Landy is a very common nickname for Land Rover in the UK. Typically applied to a Defender or the older Land Rovers (109 etc).
Germany too.
Then I smell “Landy” branded shirts.
But they didn’t trademark “Disco”
Landie may Ben used on a baby Defender as it’s often an affectionate nickname for smaller Defenders.
The XJS may be an alternative to CXJ. The Westminster could just be a variant for an existing model.