Keeping things fresh and interesting (or boring and CUV) is what drives models to the top of the sales charts. As designs age out of the public’s collective (un)consciousness, they need to be replaced. And unless you have some Impala Classic soldiering on and breaking all the replacement rules, the standard consumer will expect a new generation of their vehicle every five to seven years. The Laws of Advertising mandate a claim of superiority be made about each new generation upon introduction, like in the delightful vintage Plymouth ad you see above.  Something to the tune of, “This new and redesigned Sportslife XLS is best in all things car!”

Sometimes, the OEMs get the new generation of a model just right, and really hit it out of the park compared to the prior version. Which of these generation gaps stands out most to you?

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During my 35 years of poking around in car graveyards, one thing has remained constant: MGBs keep showing up. Not in large numbers, but the rate at which these lovable-but-not-particularly-valuable British sports cars get discarded has remained about the same during that period. Here’s a purple model, from the darkest days of the British Leyland era, that I shot last week in a San Francisco Bay Area self-service yard. (Read More…)