A reader from the UK sent me a nice email not too long ago, asking whether I’d consider forming a Question of the Day around a totally unfamiliar term: “Dork Age.” I’d never heard of such a thing before (providing more evidence that Steph ain’t with it), but a helpful link told me everything I needed to know.
Most commonly applied to a brief — and awkward — period in the life of a long-running TV series or musical group, Dork Age is a close cousin to the more popular term “Jumping the Shark.” The latter term, as we all know, refers to that painful moment when a popular series or band (or whatever) signals its unstoppable downhill slide with a moment of cringe-inducing awfulness. The audience throws rotten fruit at the screen (or stage).
Dork Age is a little different. It doesn’t signal the same final descent into crapdom as Jumping the Shark. Rather, it’s a strange little interlude in the broader story arc of a TV show, movie series, or band that most fans would prefer to forget. A period where the creative minds decided that adding something uber trendy would jazz up an operation in danger of growing stale. Of course, the impact of this decision only serves to turn off longstanding fans.
Car companies can do it, too. (Read More…)














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